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How Baseball Caps Are Making It Big in Business


Baseball caps are being worn for a wide variety of occasions thanks to how versatile this type of hat is. Whether paired with streetwear, athleisure, or dressier outfits, baseball hats can be used as a stylish fashion item. These are the baseball cap trends businesses can follow to hit a home run.

Table of Contents
Overview of the baseball cap market
Top baseball cap trends
Think differently about baseball hats

Overview of the baseball cap market

Globally, the baseball cap market was valued at USD 15.57 billion in 2019 and is anticipated to reach USD 21.79 billion by the end of 2025, with a compound annual growth rate (CAGR) of 5.76% within the forecast period.

Although baseball caps were originally used by baseball athletes and spectators to shield their eyes from the sun’s rays during games and training, baseball hats are now being worn by both men and women as a fashion item

The rising trends of athleisure and streetwear are driving the popularity of baseball caps as a stylish addition to dressier outfits. Baseball hats are even being worn in more formal occasions, such as in the office or at evening events.

Top baseball cap trends

Dressier styles

Woman wearing tan corduroy ball hat
Woman in black velvet branded baseball cap

Baseball caps are shedding their casual connotation thanks to dressier styles. The dress cap is a version of the baseball cap that can be worn on more formal occasions. 

Dressier baseball caps often come in minimal styles that prioritize clean shapes and luxurious textures over complicated designs. Many dressier ball caps will be made in a single, solid color with no logo or emblems. 

Baseball hats in a dressier style often feature high-end fabrics like wool, cashmere, suede, satin, tweed, leather, or cotton boucle. The brim of the dressy cap can also be produced in a different material from the body for a combination of textures. Timeless patterns like pinstripes, herringbone, or houndstooth can even be added. 

Leather material

Woman wearing black smooth leather baseball cap
Woman in a dressier black leather ball cap

Leather is one of the most popular materials for a dressier baseball hat. Not only do leather caps pair well with sporty and streetwear outfits, but they can also last longer compared to linen or cotton hats. Leather is known as a natural material that is breathable, durable, and comfortable. The material is soft but structured enough to hold its shape and is easy to clean.

Additionally, leather is a great protectant against dust, sun, and natural elements, which makes it a versatile option all year round. In the summer, leather hats allow air into the hat while blocking harmful UV rays. In the winter, leather caps help prevent heat loss from the head. 

Leather baseball caps are generally produced in black or brown for a classier look but can be dyed with different pigments. Full-grain leather is the most durable type of leather and is often paired with discreet stitching and no logos to maintain a chic design. Leather can also come with a smooth, pebbled, or distressed finish.

Curved brim caps

Woman wearing white curved bill ball cap
Woman in purple unstructured curved brim hat

Along with baseball hats in dressier styles, caps in sportier shapes are also becoming a major trend in the market. Sporty baseball caps often feature a 5-panel design that is more streamlined and fitted than the standard 6-panel cap.

5-panel hats can be given extra style with a curved brim. These types of curved brim baseball caps are generally paired with an adjustable back for a quietly casual look. There are a number of adjustable back closures available, including leather straps, plastic snap closures, nylon straps with a plastic buckle, Velcro straps, or cloth straps with a metal slider.

A curved bill can be emphasized through a different material, color, pattern, or stitching, and can be designed as a sandwich visor for sportier appeal.

Denim fabrics

Light wash denim cap with embroidered palm tree logo
Woman wearing teal denim baseball hat with embroidered logo

Denim is a unique fabric for baseball caps and may appeal to customers looking for a trendier type of hat. This woven cotton twill fabric offers more style than the standard cotton baseball cap and can be produced in a light wash, dark wash, or dyed finish. 

The style of a denim fabric cap is generally best paired with a lower profile and an unstructured and soft crown. An unstructured cap is a hat that does not retain its shape once the wearer takes it off. This softer structure is generally created through the removal of the buckram, which is a piece of stiff cotton inserted into the two front panels of a structured baseball cap. 

Denim baseball caps with a faded finish also give off a retro appeal that is in line with the latest Y2K trend. Distressed denim is another option for customers interested in a vintage design. Tattered detailing can include snags, nicks, streaks, worn spots, frayed ends, or loose threads. For a truly vintage and customized look, the distressing can also be slightly different on each hat.

Premium details

Woman in black cap with gold embroidered logo
Man wearing red monogrammed cap with metal logo

Baseball hats with premium details are a trendy and luxurious option for fancier occasions. There are several different ways premium details can be added to a classic baseball cap. 

The crown of the cap and top of the bill are the most popular areas to customize with elegant brands and logos. Businesses are advised to add branding through high-quality embroidery since embroidery can be viewed as more refined than screen printing. Metal patches in gold or silver are other options for adding premium branding to the crown.

Embellishments such as crystals, sequins, or beading are another way to add unexpected glamor to a baseball hat, along with bold motifs and all-over floral patterns. For customers interested in a statement-making look, embellished cat ears can even be added to the top of the cap.

Think differently about baseball hats

Baseball caps are fashion accessories that can be worn beyond casual occasions. The latest trends in baseball hats focus on unconventional and high-end designs. Dressier styles, leather caps, and premium details revamp baseball caps for more formal outings, while curved-brim caps and denim fabrics lean into the urban fashion trend that is currently hot among younger customers.

The growing popularity of streetwear and athleisure is enabling baseball caps to be worn as a fashion item. As a result, there are enormous opportunities for growth in baseball hats outside of sports or casualwear. Businesses are advised to offer baseball hats in dressier and more stylish designs to ensure they tap into the segment of the market that is looking for a distinctive fashion statement.

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