Instagram is one of the most widely used social networks, with over 500 million daily users (DAU), the main focus of which is images and videos. Recently, Instagram has continued integrating features that enable the user to interact with the audience uniquely. Features such as posts, stories, reels and threads.
One such feature is the ability to add music to Instagram posts, which helps narrate emotional experiences. In this guide, you’ll learn how to quickly and effectively add music to your Instagram posts to enhance your posts and get more attention.
Table of Contents
Why adding music to Instagram posts matters
Step-by-Step guide: How to add music to instagram posts
Conclusion
Why adding music to Instagram posts matters
Instagram and music are inseparable. Instagram users spend an impressive 42% more on music-related products throughout the year than people who aren’t on the platform. It shows just how influential the platform is regarding music trends and purchases.
Artists make up half of the ten most popular Instagram accounts and use their followings as incredibly effective marketing tools. Whether posting a fun video or a carousel of images, the right music can build a stronger connection with your audience. It compels users to pause and engage with the content.
Brands, influencers, and regular users find this feature valuable for setting a post’s tone and incorporating it into their content strategy. Your Instagram story will be more fun if you incorporate music. You can achieve the following when you add music to your Instagram post.
- Enhance emotional impact: Music helps set the tone and mood, making your content more engaging and emotionally resonant.
- Grab attention: A well-chosen track instantly captures attention as users scroll through their feeds.
- Boost engagement: Posts with music tend to receive more likes, comments, and shares, increasing overall engagement.
- Strengthen branding: Music aligns with your brand’s personality, helping to create a cohesive and memorable identity.
- Increase reach: Music trends and popular songs can help your post reach a wider audience thanks to algorithm boosts and trending features.
- Create a multi-sensory experience: Adding music makes your content more dynamic and enjoyable by stimulating visual and auditory senses.
- Express creativity: Music allows users to creatively showcase their style, enhancing the storytelling aspect of their posts.
- Encourage viewer retention: A catchy tune can keep viewers watching longer, leading to better engagement metrics like video views and retention.
Instagram allows users to select many tracks in different genres and topics, so choosing the right music will not be difficult. Whether you are promoting a product, sharing a life moment, or an event, the perfect music will help your post to be unique in a pile of posts
Step-by-step guide: How to add music to instagram posts
1. Create or upload a photo
Open the Instagram app, then select the “+” button in the center to start a fresh post. You can also visit your profile, click the “+” button in the screen’s upper-right corner, and choose “Post” to begin a new post. Select the picture you wish to post and click “Next.”
2. Tap on the music option
After editing your media, look for the “Add Music” option below the image or video. To access Instagram’s music library, tap on it. You can choose from a variety of options available.
3. Search for a song
Instagram will provide some recommended trending music for you. Pick from the songs Instagram recommends, look through user-selected playlists, select from your saved music by tapping saved, or even search for the exact song you want to add your favorite song.
4. Adjust the clip length
Instagram allows you to adjust the length of the music clip. After you select a certain track, the song and a coloured bar will appear on the screen. To select the clip’s duration, tap the circle that reads “30.” After choosing the duration, touch Done to bring up the coloured bar again on the screen. You can adjust the bar to the desired part of the music on that screen.
5. Post your content
Once you are done with your selection, type in the caption and the popular hashtags for others to see before you share your post as normal. The music will start to play as soon as someone views your post. These types of posts are great for Instagram Reels.
Under the geotag, your followers will see the name and artist of the music track, along with a volume icon on the bottom right. By tapping the volume icon, users can mute or unmute the music. Ensure you add music that relates to the video.
Conclusion
Adding music to your Instagram posts to enhance content is a strategy that can make a big difference. Whether you are a brand that wishes to connect with your customer base or someone sharing personal moments, having the right music in your posts can be very helpful. Music is used to express emotion, set the tone, and keep viewers engaged, thus, enabling them to understand your message better.
Following the steps outlined in this guide, you can easily make your Instagram posts more engaging and memorable to your followers. Therefore, take advantage of Instagram’s music feature, try various tracks and watch as your engagement grows with each post. Visit Alibaba.com to get updated on how to use social media to increase sales.
