Korean skincare is a fairly new development in the beauty world. It has gained more traction than usual routines for its unique take on caring for the skin. The philosophy behind Korean skincare is to work with your skin’s natural ecosystem by cleansing, hydrating, nourishing, and protecting it. On top of this, there are a range of innovative products and care methods that are the secret to a beautiful glow.
This article explores the perks of this skincare regime and highlights the products worth investing in. So keep reading for some fantastic insights into this global skincare revolution!
Table of Contents
Global Korean skincare market
Reasons to sell Korean skincare
Famous K-products for the 10-step routine
How to start selling Korean skincare products?
Conclusion
Global Korean skincare market
The K-beauty market was worth US$ 12.54 billion in 2023. Straits Research shows it is expected to increase exponentially and reach US$ 25.98 billion by 2032. This jump indicates a compound annual growth rate (CAGR) of 8.43%.
Tracing back to history, we find that a single person or company didn’t invent the Korean skincare routine. Instead, it slowly developed over time. The regimes are based on how Koreans typically care for their skin. This new way of skincare has shaken up the old ways and made a huge splash in the global beauty industry.
The popularity of Korean pop culture is the main driver behind these trends. Fans closely monitor the beauty routines followed by Korean celebrities like Park Seo-Joon and Song Hye-kyo. Their interest in K-pop and K-dramas fascinates and convinces them to try chic Korean products. Even though Korean trends are popular worldwide, they are particularly famous in Asian and Western countries. And rightfully so!
Reasons to invest in Korean skincare
Selling Korean beauty products isn’t just a trend. It is a strategic business decision that can boost revenue and keep businesses at the forefront of the fast-paced beauty world.
Here are the main reasons why investing in Korean beauty products is a smart move:
A trendy and innovative industry
Korean beauty products use organic materials as the key ingredients. These are combined with the latest tech discoveries in the beauty industry. This blend of old and new makes them very popular around the world. Manufacturing companies spend a lot of research on making products people want. They also stay on top of trends to offer products that work well and are in style. This focus on innovation and being trendy has helped Korean beauty become a big deal in the global beauty industry.
High-quality and effective formulas
Korean beauty products are known for their effective key ingredients. They are designed to address specific skin problems. Many Korean brands use natural stuff like green tea, rice extract, ginseng, and snail mucin, which are great for calming and moisturizing the skin. Also, many Korean beauty products don’t have harsh chemicals, so they are safer for the skin.
Fantastic profit potential
The K-beauty market has grown and changed significantly, thanks to people wanting different products and the world becoming more connected. The market is getting bigger mainly because more people know about the gentle impact of Korean products on skin health. Companies make new, exciting products, and brands use smart marketing strategies to cater to these preferences.
Famous K-products worth an investment
Below, we have listed some Korean products that beauty businesses should consider investing in. The products are easy to use, feel nice on the skin, and often come in fun packaging.
Oil-based cleanser
Oil and water don’t mix, so a water-based cleanser can’t get rid of all the oil-based impurities on the skin. Sunscreen, makeup, and natural skin oil are best removed with an oil-based cleanser Most Korean oil-based cleansers gently dissolve the oil that joins with bacteria, dead skin cells, and other gunk. Using the nourishing oil cleans the skin. Most formulas also have a moisturizing and hydrating effect, which enables the skin to absorb the key ingredients of other products.
Water-based cleanser
The second step is to use a water-based cleanser. Double cleansing, a crucial part of Korean skincare, is now used worldwide, even by people like Victoria Beckham. It involves using an oil-based cleanser to remove oil-based stuff like makeup and sunscreen. Then, it uses a water-based cleanser, often foaming, to remove any leftover dirt and sweat. This two-step process ensures that the skin is truly clean.
Water is the key ingredient in these cleansers. This formula should be an instant preference for those with oily, acne-prone, combination, or dry skin. However, the users considering purchasing it should be instructed to consult a board-certified dermatologist to ask if double-cleansing suits them.
Toner
Toners might have a bad reputation, but many modern ones, particularly Korean ones, are gentle and hydrating. They focus on balancing the skin’s pH level and providing enough hydration before applying serums, essences, or eye creams. The toners use hyaluronic acid, niacinamide, and rose extract to nourish and plump skin.
Moreover, some toners have soothing ingredients like Centella or green tea, perfect for calming irritated skin. The variety of toners in the Korean range makes them a must-have, as more consumers will be interested in investing in healthy skin.
Essences
Essences are the heart of Korean skincare. They are watery liquids packed with amazing ingredients that quickly soak into the skin. They are often made with fermented ingredients to hydrate and protect the skin.
Think of an essence between a toner and a serum. Toners mainly balance the skin, while essences deeply hydrate it. Some essences can also have more concentrated ingredients and benefits than toners. But if the toner is very hydrating, it might be enough to replace an essence.
Sheet mask
Sheet masks are like mini-facials soaked in beneficial ingredients. They are simple to use, budget-friendly, and very relaxing. Masks offer a lot of variety and fun in Korean skincare. Typically, they are used after cleansing and toning. After that, one can either continue with the rest of the skincare routine or just finish with a moisturizer.
These masks are a great way to soothe, hydrate, and brighten the skin without irritation. They are packed with plant extracts and antioxidants that are gentle yet effective. They can even out the skin tone, reduce the fine lines, and keep the skin looking fresh as a daisy!
Eye cream
Eye cream is crucial for preventing wrinkles. It is made specially to moisturize the delicate skin around the eyes where one might get fine lines. Eye creams and patches help care for this sensitive area and reduce dark circles and puffiness.
SPF
People are becoming more aware of how harmful the sun can be. So, we are seeing more products like foundation and moisturizer with built-in sunscreen. Korean sunscreens are especially good because they use modern ingredients that make them feel light and invisible, almost like a liquid serum.
Some may not like the shiny look some sunscreens leave. So, Korean brands offer non-illuminating options. These are perfect for a natural look or if someone wants a matte makeup finish.
How to start selling Korean skincare products?
Creating an online shop to sell Korean beauty products is a promising business opportunity. However, specific strategies are needed to ensure success. Those aiming to tap into the profitable K-beauty market should consider these essential points:
- Establish a solid online presence: About 2 billion people shop online today, a third of everyone on Earth! So, to reach these customers, businesses need to create a robust online presence. Build a website or online store, and ensure it is easy for people to find through search engines.
- Look for the relevant products: The first and most crucial step is figuring out which products should be piled on the shelves. Consider how famous the brand is, how much people want the product, if other products aren’t meeting any needs, and how many other businesses are selling similar things.
- Offer good customer service: Businesses should strive to offer prompt and helpful customer support to build trust and loyalty. They can also implement loyalty programs or rewards to encourage repeat purchases.
Conclusion
Google Keyword Planner shows that the average monthly searches for “Korean Skincare” amounted to 368000 in the past year! This is a clear reflection of a lucrative market potential.
This article makes it evident that Korean skincare emphasizes ingredients that deeply moisturize and protect the skin’s natural barrier. This approach seems suitable for all skin types, especially sensitive ones. However, given the volatile nature of the industry and amount of products available, wholesalers and retailers should carefully evaluate the market and select their product range accordingly.
