Barrel twist locs are everywhere right now, and with good reason. They’re stylish, versatile, and perfect for anyone looking for a low-maintenance yet fashionable look. Look at their search data: Google Ads keyword data indicates that the term “barrel twist locs” averages 10,000 to 100,000 monthly searches.
By now, if you’re a retailer, you may have noticed the growing demand for locs, but if you want to cash in on this unique style, you must know how to choose the right barrel twist loc extension for your store. Don’t just jump on the bandwagon—instead, understand what target consumers need and give them options they will love.
This guide will help businesses choose the best barrel twist locs to stock, offering exactly what their customers are looking for while keeping their stores ahead of the competition.
Table of Contents
Understanding barrel twist locs
Key factors to consider when choosing barrel twist locs
Wrapping up
Understanding barrel twist locs
Barrel twist locs are a variation of traditional loc styles. Picture two strands of hair twisted together to form a thick, rope-like look. They’re bulkier than the average locs and super versatile, perfect for formal updos or laid-back, everyday styles.
Women also love that barrel twist locs look polished but still feel natural. But that’s not all. This hairstyle is also protective, especially when used on natural hair. The style helps shield natural hair from breakage and damage, a huge bonus for anyone trying to grow their hair out or avoid too much manipulation.
Key factors to consider when choosing barrel twist locs
1. Material quality (natural vs. synthetic fibers)
The material quality is one of the most crucial aspects of barrel twist loc wigs and extensions. Businesses must choose between natural (human hair) and synthetic fibers, each offering distinct advantages. Here’s a look at each one.
I. Natural fibers (human hair)
Human hair extensions provide the most realistic look and feel. They are durable enough for women to heat-style, dye, and wash them without losing quality. But for barrel twist locs, human hair ensures a natural sheen and a realistic texture that closely mimics natural locs’ coarse, textured appearance.
For this reason, human hair extensions and wigs naturally appeal to ladies looking for high-quality hairstyles and are willing to invest in more expensive products. After all, human hair comes at a higher price.
II. Synthetic fibers
On the other hand, synthetic fibers are more affordable and lightweight, making them more accessible to a broader target audience. The best part? Advances in synthetic hair technology have improved their texture and appearance significantly, with many high-quality options resembling natural hair. However, they have their limits—consumers can’t heat-style synthetic fibers, and they often have shorter lifespans (3 to 6 months).
Businesses should consider stocking natural and synthetic options so women can choose the one that fits their preferences. Synthetic options attract fashion-forward customers looking for temporary, low-cost protective styles, while natural hair extensions attract more discerning consumers.
2. Length, thickness, and customization options
Offering various length and thickness options for barrel twist locs is another big plus for retailers hoping to cater to different customer preferences. Since loc styles vary greatly, different customers will want diverse looks, and businesses must keep up. From short, chunky locs to long, slim twists, here’s what to consider when choosing them:
I. Length variety
Barrel loc extensions and wigs should come in multiple lengths to meet individual style desires. For instance, while short locs are easier to maintain and feel lighter, longer locs offer more versatility for updos and elaborate hairstyles. Offering lengths from 10 to over 24 inches ensures the collection appeals to a wider audience.
II. Thickness (loc size)
Some consumers prefer slim, pencil-sized twists for a more subtle, refined look, while others will go for chunkier barrel locs, especially if they always prefer (or want) a bolder style. So, businesses should stock micro-locs, medium-sized locs, and thick, jumbo locs to accommodate all customer preferences.
III. Customization features
Customization is becoming increasingly important in the beauty market. So, businesses can consider offering pre-dyed locs in various shades (e.g., natural black, browns, blondes, and even vibrant colors) or allowing customers to dye human hair extensions themselves—it will add great value. Additionally, retailers should also consider length adjustments, such as extensions with adjustable ends that consumers can trim or style—it will cater to customers who want more flexibility.
3. Color options
Color is where many consumers love to have some fun! While natural shades like black and brown will always be top sellers, don’t underestimate the power of bold, unconventional colors. Bright blues, deep purples, platinum blondes—a whole rainbow out there, and many customers want to experiment!
For this reason, stocking a wide range of colors makes it easier for customers to express individuality. Some will look classic, but others are ready to rock something bold. Give them options!
4. Texture and realism
As mentioned earlier, texture is very important when selling barrel twist loc extensions and wigs. The goal is to replicate the natural look and feel of locs. Consumers will want extensions and wigs that seamlessly blend with their natural hair or look convincing enough to pass off as real locs. Here’s what to consider.
I. Mimicking natural loc texture
Natural locs are not smooth; they have a slightly coarse, textured feel that gives them a fuller appearance. Extensions and wigs that imitate this coarseness without appearing overly synthetic or plastic will attract more sales. Retailers should look for manufacturers offering texture options like “kinky,” “coily,” or “Afro.”
II. Realism in appearance
Handmade barrel twist loc extensions (some manufacturers hand-roll to create a more organic, authentic look) are more realistic than machine-made options. Machine-made locs are okay but can appear uniform, which detracts from the natural look customers want. So, a good idea would be to offer hand-made and machine-made products, giving customers the choice of price or authenticity.
5. Comfort and ease of installation
Comfort and ease of installation can be deal-breakers for customers when it comes to barrel loc wigs and extensions, especially those new to protective styles or wearing wigs. So, businesses should consider the following factors to ensure consumers love what they see and get.
I. Lightweight options
Barrel twist locs can be heavy, especially when long or thick. That’s why offering lightweight alternatives will be better for customer comfort. Businesses should focus on wigs and extensions that use hollow or specially designed fibers that reduce the overall weight without compromising the locs’ looks. It’s especially important for wigs, as a heavy wig can cause discomfort and lead to poor customer experiences.
II. Pre-looped and easy-to-install extensions
Customers love convenience. Pre-looped barrel loc extensions (which manufacturers design for easy crochet installations) allow even beginners to install their locs at home without needing a professional stylist. Even better, the DIY audience finds these extensions appealing. Beyond that, consider pairing the product with easy-to-follow instructions and video tutorials.
III. Wigs with adjustable caps
Barrel loc wigs should come with adjustable, breathable caps—it’s the only way to enhance comfort, especially for long-term wear. Options like lace fronts for a more natural hairline and pre-styled loc wigs can help businesses stand out even more in a crowded market.
Wrapping up
Barrel twist locs in wig and extension form allow many consumers to enjoy the style, even if they don’t have the natural hair and length for it. It’s also quite profitable for beauty businesses, as search data shows that 100,000 people are actively looking for the style. However, since the market is competitive, brands must focus on quality materials, texture, customization, and customer comfort to stand out and meet different consumer needs and preferences.
