Picking the perfect jar for creams or cosmetics can be tricky, considering the huge variety of styles and sizes available. Factors like which material, designs, type of lids or seals to choose may trip up businesses looking to expand in this sector. Yet, these aspects are crucial because they help to define the brand and the product inside. Read on to find out how to choose the right cosmetics jar for you.
Table of Contents
Market size for cosmetics packaging
Factors to consider when choosing a cosmetics jar
The impact of packaging on user experience
Conclusion
Market size for cosmetics packaging
The worldwide cosmetic packaging market was worth US $51.60 billion in 2022, is expected to increase to US $53.37 billion in 2023, and could reach US $70.94 billion by 2030, according to Fortune Business Insights. Cosmetics sales are rapidly increasing in developing countries, partly thanks to people’s disposable income growing alongside the influence and awareness of societal beauty standards via social media, etc.
Asia Pacific dominated the cosmetics jars market in 2022, followed by China, accounting for over three-fifths of the total. As more people become interested in self-care and maintenance, there is a broad scope for the cosmetics industry to grow.
Factors to consider when choosing a cosmetics jar
Materials
It goes without saying that the type of cosmetics you wish to package will likely determine which type of jar or container is right for the job. Once you know that, there are a number of other important questions to ask during the selection process:
Is the product sensitive to light?
Some cosmetics, such as essential oils, are sensitive to light and may break down with increased exposure. Therefore, you must first check whether the cosmetic needs shielding from sunlight to stay fresh.
Can the jar withstand acidity?
Some creams, like those with fruit extracts, may have high acidic properties. This can cause corrosion inside metal containers. Polyethylene Terephthalate (PET) or glass jars are the best options for such cosmetics.
Does the product require a squeezable container?
Some creams require flexible, squeezable containers. This will most likely be determined by how the cream should be applied.
It’s important to therefore make an informed choice when choosing a jar or a container according to the different creams retailers intend to supply.
Sizes
Again, the size of the cosmetics jar – larger or smaller – will only be determined once the product’s final quantity is finalized. The suitable size may also be determined by whether the product has a longer or shorter shelf life, with smaller containers being preferable so that the cream doesn’t expire or spoil before it is finished.
Ordering jars in large quantities can save costs. Balance this with anticipated demand to prevent excess inventory. Industry standards or local laws may also regulate jar size. Some products may have specific size requirements to ensure customer safety and accurate labeling.
Color options
Aesthetics are crucial when packaging products as they are likely to influence whether a customer is drawn to them or not. For example, designers use different colors, contrast, and themes to attract the eye.
Considering the huge differences between target customers, cream jar packaging should meet their various aesthetic requirements. Colors can also be selected according to fashion trends and seasonal changes. However, before settling, it’s advisable to dissect what different colors might signify across different cultures, etc.
Printing options
A cream’s label should stand out. Thus, investing in premium labels helps to set a product apart from competitors. When selecting labels and printing type, consider how the product will be handled and where it will be stored. It pays to choose a printing service that guarantees quality and versatility.
BOPP is a good material for custom cosmetics labels thanks to its flexibility and resistance to oil and water. It can handle constant touching, squeezing, and contact with oil or water. BOPP also offers a lot of freedom when it comes to design, giving brands the chance to play around with their designs.
Seals and closures
Above all else, a cosmetic container’s closure and seal mechanism should be user-friendly. Pumps, flip-top lids, and screw caps are preferable depending on the viscosity and texture of the cream within. Jars should be air-tight to prevent contamination and leakage. Likewise, opt for jars with induction or tamper-evident seals to assure customers of the cream’s quality and safety.
User-friendly closures minimize the likelihood of contamination during product use. Jars that are easily resealable better protect their contents from exposure to bacteria, air, and other contaminants.
The impact of packaging on user experience
The presentation of a cream plays a vital role in attracting prospects and influencing their purchase decisions. The right packaging can make all the difference in terms of capturing the essence of a brand and creating a lasting impression on consumers.
Here are some reasons why wholesalers should opt for user-friendly cream jars:
Ease of use
Cream containers that are easy to open boost user satisfaction and encourage repeated use. User-friendly cosmetic jars often have lids that can be closed securely to avoid accidental spills or leakage.
Transparent or clear jars also allow the user to identify the contents of a jar without opening it. This is useful when organizing and selecting products on the go.
Eco-friendly materials
People are increasingly aware of the detrimental affect packaging can have on the environment, pushing them to seek out companies that use Earth-friendly packaging. Research materials that are easy to recycle, break down naturally, or can be composted.
Eco-friendly cream jars are made from materials like glass, aluminum, or recyclable plastics. Some businesses have even done away with outer boxes to reduce the need for additional waste materials.
Prioritize portability and storage
Think about how easy it is to store and carry the containers you’re looking to source. Jars that can be stacked and stored easily will be preferred by both the stores selling your product and the customers using it. Jars in cylindrical or square shapes tend to be more portable and offer improved stacking, sitting together snugly and minimizing waste.
Conclusion
The choice of jars for packing creams isn’t merely a matter of aesthetics. Instead, it can create a huge difference in terms of efficiency and user experience. Wholesalers who invest in functional and well-thought-out containers can gain a competitive edge by fulfilling prospects’ needs.
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