Our hair is a significant part of our look and can make a significant difference in how people feel about themselves. But with styling taking a lot of effort, more and more people are looking to pre-styled wigs to lessen the burden of their morning routines. Not only that, but some wigs are great for those with thinner hair or who may be dealing with hair loss.
Ponytail wigs are just one popular style that has gained momentum over the past several years thanks to their versatility. But as demand for ponytail wigs grows, it’s important to understand how to select the best varieties to help your customers achieve the look they’re seeking. Whether they want a stylish, everyday look or something for a special occasion, there is the perfect ponytail wig out there to complete the look.
So, read on for more information about which wigs to carry as well as how you can boost sales in 2024.
Table of Contents
Types of ponytail wigs
Choosing a ponytail wig based on face shape
Factors to consider when choosing a ponytail wig
Wig trends
Essential tools for styling a pony wig
Final thoughts
Types of ponytail wigs
A ponytail wig is a specific type of wig designed to resemble a ponytail hairstyle. Often, these wigs are similar to extensions, which can be used to enhance a person’s preexisting ponytail. They’re a popular accessory for those who want to achieve a stylish ponytail look with less styling quickly and easily. They are also useful for those who may be experiencing hair loss or who have thinner hair that doesn’t easily style into the look they are hoping for.
Ponytail wigs come in various styles, lengths, and materials, making them versatile for different looks. The two types include:
- Simple clip-on ponytail extensions: These ponytail extensions attach to a person’s natural hair and are perfect for adding volume or length
- Full ponytail wigs: These are full wigs designed to be easily styled to look like a ponytail
Choosing a ponytail wig based on face shape
Before deciding which wig to purchase, it’s helpful to know what ponytail style will look best based on the wearer’s face shape.
Heart-shaped faces
For heart-shaped faces, with a wider forehead and a narrower chin, a messy and medium-height ponytail can create a balanced look. To achieve this style, the wearer should brush their roots back to add volume, but avoid over-smoothing the hair. The slightly choppy with loose strands gives a relaxed, effortless vibe.
Square faces
For square faces, a ponytail with flowing curls is a great option. Pull out a few strands around the face to create a gentle frame that softens the more angular features. Heat styling products can help add curls, and a light hairspray should keep them in place, while taking care to avoid an overly stiff appearance.
People with sqaure faces can also consider a pre-styled curly synthetic ponytail wig or a versatile human hair wig that can be self-styled.
Oval faces
Oval faces can handle almost any ponytail style. For a polished look, sleek, high ponytails work best, while low braided ponytails give a more sophisticated appearance.
Round faces
For round faces, where the width and length are nearly equal, a high ponytail with added volume at the crown can help elongate the face. With the hair pulled up to the top of the head, leave a few loose strands to frame the face for added softness. Another option is a side ponytail. For both of these looks, a longer ponytail wig is likely ideal.
By selecting the right ponytail wig style and length according to face shape, the wearer can enhance the natural features and achieve a balanced, flattering look. Whether they prefer a sleek, polished style or a soft, casual vibe, there’s a ponytail wig that will suit your customers’ needs and perfectly complement their face shape.
Factors to consider when choosing a ponytail wig
When selecting a ponytail wig, there are several crucial factors to consider:
1. Hair type and texture
Hair type and texture significantly influence the look and feel of a ponytail wig. There are two main categories:
- Synthetic hair: Often pre-styled and lower maintenance, synthetic ponytail wigs retain their shape and style after washing but may lack the natural look and styling flexibility of human hair
- Human hair: Provides a more natural appearance and can be styled, dyed, and treated just like natural human hair, offering greater versatility but requiring more maintenance
2. Length of ponytail
The length of the ponytail wig can dramatically affect the final look, for example:
- Short: Ideal for casual, everyday styling or for those who prefer a low-maintenance option
- Medium: Offers a balanced look that works well for most occasions and is easier to manage
- Long: Perfect for dramatic, glamorous styles, but requires more care and maintenance
A ponytail can be worn in many different styles but the length of the wig significantly impacts the wearer’s ability to style it, as well as the effort it takes to achieve it.
Stocking various lengths will ensure you meet diverse customer needs, no matter whether they’re looking for a classic look with a natural, messy, high, wrap-around, or low braided ponytail.
3. Color and highlights
Color is another vital aspect of wig selection, and span several key categories:
- Natural colors: Many people prefer options like blonde, brunette, and black to match or complement their natural hair colors
- Gray and silver: Popular among customers embracing or blending with natural graying hair
- Fun colors and highlights: Bright colors and pastel shades appeal to those looking for a bold or unique look
Including a broad range of colors and highlighting different options can attract customers looking for both classic and trendy styles.
4. Hair density and volume
Hair density and volume impact the wig’s appearance, for example:
- Low volume: Gives a natural, understated look
- Medium volume: Offers a fuller appearance without being overly dramatic
- High volume: Ideal for a bold, glamorous style
5. Quality and durability
A wig’s quality and durability is essential for a long lifespan. When it comes to quality and durability, human hair wigs are generally considered of higher quality. However, the downside of human hair wigs is that they require more styling and maintenance and they tend to be much more expensive.
These days, many synthetic wigs that are also of high-quality – the biggest consideration will be whether it looks natural, which is mostly dependent on the type and quality of the fibers, which can give the wig a slightly unnatural sheen.
Those looking for the highest quality synthetic wig, should consider those made from Kanekalon fibers, the best quality synthetic on the market today.
When shopping online, one way to determine if a synthetic wig is high-quality is to see if it is heat resistant and to look at the quality of the construction (i.e. how the fibers are attached).
Finally, an easy way to make a synthetic wig look more natural is by applying some dry shampoo or talcum powder to slightly dull the sheen.
6. Comfort and wearability
Comfort and wearability are key factors for a positive experience with wearing a ponytail wig. Consider how the wig is worn and the overall weight of the wig; a heavier wig may not be comfortable to wear all day.
Providing information on comfort features can help customers select a wig that they can wear comfortably throughout the day.
Wig trends
Staying updated with trends and innovations can keep your styles fresh and your business offerings relevant. Here are some current wig trends:
- Natural look: Wigs with realistic hairlines and natural textures are in demand
- Customizable options: People are looking for unique styles that fit their personality. So, carrying a wide variety of wigs that allows customers to choose their wig’s color, length, and style can be a significant selling point.
- Eco-friendly materials: People are becoming more environmentally conscious when it comes to what they buy. Offering wigs made from sustainable or recyclable materials can appeal to environmentally conscious buyers. Additionally, businesses should also consider sustainability when it comes to packaging products.
Keeping track of industry trends and incorporating them into your product line can help attract and retain customers. You can stay up to date with the latest wig trends on Alibaba.com Reads.
Essential tools for styling a pony wig
Those who already have a traditional wig may want to consider styling it into a ponytail for a different look. Before styling, having the right tools on hand is essential. Here’s a list of must-have hair care products and tools that will make the process easier and more efficient:
- Wide-toothed comb: Detangles hair gently without causing breakage. Ideal for detangling the wig before washing or styling.
- Wig brush: Specially designed for wigs, this brush helps maintain the wig’s integrity while smoothing out the hair
- Wig stand or mannequin head: Holds the wig in place while you wash, dry, and style it
- Sulphate-free shampoo and conditioner: Cleanses the wig without stripping its natural moisture
- Heat protectant spray: Salon-grade heat protectant shields the hair from heat damage when using styling tools. Always apply before using flat irons, curling irons, or blow dryers.
- Blow dryer with diffuser attachment: Dries the wig quickly and can help set styles, particularly for curly wigs
- Styling gel, mousse, or hairspray: Helps to hold styles in place and add texture or volume. Apply after styling to keep the wig in place throughout the day.
Final thoughts
Choosing the perfect ponytail wig depends on the look that the wearer is trying to achieve, how much they’re willing to spend, and how much time they want to invest in styling. As a business, take the time to weigh up whether your customers are likely to want synthetic or human hair wigs, then consider the length, volume and color. For the best effect, offer a range of options and provide detailed information so to help customers find the ideal wig that suits their style and needs.
Above all, remember that investing time to provide high-quality product descriptions, customer care tips, and trend insights will not only enhance the shopping experience but also set your store apart in the competitive wig market.
