Creating product descriptions for all your new Amazon listings can be time-consuming and repetitive. What if you used AI to speed up the process and land more sales?
85% of consumers state product information, including pictures and descriptions, affects their purchasing decisions. Therefore, it’s even harder to stand out from the crowd if you create uninspired product descriptions.
This is where ChatGPT can help. You can use this trending technology to generate quality Amazon product descriptions and streamline your business resources.
In this article, we look at the different ways ChatGPT can help you improve your product descriptions to take your business to the next level. All you need is a plan and a few simple inputs.
Table of Contents
How ChatGPT works for Amazon product descriptions
5 ways to use ChatGPT for Amazon product descriptions
Conclusion
How ChatGPT works for Amazon product descriptions
ChatGPT is an emerging AI language model that analyzes data to generate near-human-like responses. You can use it to produce content, automate repetitive tasks, or even write code.
The algorithm is trained in real-time using the data it receives from yourself and other users, so the more you use it, the more helpful it becomes for your individual business needs.
There are many benefits for businesses that use ChatGPT for their Amazon product descriptions, including:
- Speeding up the writing process: ChatGPT can be used to write content faster, saving you time and resources
- Adding consistency to product descriptions: By automating content creation, ChatGPT helps you to be more consistent across your copy and tone of voice. If you’re unsure what type of direction you want to head in, you can first train it using preexisting product descriptions to create similar content
- Improving productivity: Utilized correctly, ChatGPT can work as your part-time copywriter or sales admin support, increasing productivity and freeing your time up to work on other tasks
The best way to maximize the benefits of ChatGPT is to dedicate time to training it at the start. Simply train ChatGPT to understand your messaging by inputting existing content on your website or target descriptions from elsewhere.
The more you interact with the AI, the more accurate its responses will become.
5 ways to use ChatGPT for Amazon product descriptions
Creating or updating Amazon product descriptions is an essential part of running your store, yet it’s also highly repetitive. Here are five practical ways ChatGPT can help your Amazon business.
Generate copy for Amazon product descriptions
ChatGPT can be very helpful in creating the first draft for your Amazon product descriptions. It may not be perfect at first, but it’s likely to save you time compared to writing copy from scratch.
A good way to improve responses is to share existing product descriptions as a point of reference.
Here is an example of what a prompt could look like:
“Create an Amazon product description for my new X product using this product description as an example of tone, length, and a call to action: [insert example here]”
Try to be as specific as possible – the more guidance you provide, the better the results.
Highlighting key features through lists and bullet points
It takes time to decide which of a product’s key features you should highlight. It can also be hard to be objective when you know your products so well.
ChatGPT can help by creating a summary of your product’s key features. Simply input the product’s description and ask ChatGPT to extract the features that make the product stand out. Once you find a suitable output, you can reuse the template to create similar descriptions for your other products, saving you time and ensuring your content has a consistent structure.
Here is an example of what a prompt could look like:
“This is a list of notes that describe my new X product. Summarize them in bullet points for a section about the product’s key features: [insert notes here]”
Even if the initial response is not perfect, you can use follow-up prompts to improve it.
Translate product descriptions
If you’re looking for a quick translation for your product descriptions, ChatGPT can also help.
By asking it to translate your new product description into several languages, you can save time and resources.
As with all AI-generated content, it may not be perfect, but ChatGPT is surprisingly accurate, even compared to established translation tools such as Google Translate.
Suggest keywords to include in the product descriptions
Search optimization – the likelihood a search engine will return your products on a given search – is crucial to having your Amazon products be easily discovered. It’s important to choose the best keywords to describe your products. Doing so can sometimes be extremely time consuming.
ChatGPT, meanwhile, can help you streamline SEO, or search engine optimization, by extracting the keywords that best describe your product. It can also improve your existing product descriptions and optimize their search ranking.
Here is an example of what a prompt might look like:
“I’m launching a new natural hair product on Amazon for curly hair that beats frizziness. Recommend 5 relevant SEO keywords to include in the product description using these product details. [insert notes or link]”
Share examples of product descriptions from competitors
Another way to improve your Amazon product descriptions is by reviewing your competitors’ content in order to see how you can better stand out.
You can ask ChatGPT to analyze your competitors’ product descriptions to find the best practices that work for them. You can then organize these learnings into one document for future reference.
Here is an example of what a prompt could look like:
“Improve this product description [insert copy for your product description] based on the best parts of these two product descriptions: [insert 2 competitor product descriptions or links to them]”
Once a description has been outputted, ask ChatGPT to create multiple versions that emphasize different elements, choosing the version you like most.
Conclusion
There is almost an infinite number of ways to use ChatGPT to improve your Amazon product descriptions. To get a start, simply create a plan about the best-use scenarios that work for you, such as:
- Content creation
- Translation
- Search optimization
- Competitor analysis
Then spend time to experiment with different prompts to create the ultimate cheat sheet on how to use ChatGPT for Amazon product descriptions.
Keep in mind, the more time you spend training ChatGPT, the easier productivity and prompts will be later on.
