Laundry supplies are a crucial part of everyday life for billions of people around the world. These essential items extend beyond conventional detergents and fabric softeners; they encompass the tools that make the laundry process easier and more convenient. Consequently, the laundry market features a variety of items that businesses can cash in on, especially if they stock wisely.
This guide will explore which laundry supplies retailers should look to capitalize on in 2024.
Table of Contents
Laundry supplies market overview
6 laundry supplies sellers should leverage in 2024
Conclusion
Laundry supplies market overview
The laundry supplies market has been growing steadily in recent years, with the market value for laundry bags valued at USD 2.27 billion in 2022 and expected to reach USD 12.09 billion by 2028, growing at a CAGR of 6.5%.
Likewise, the global market for cloth drying racks is projected to grow at a CAGR of 5.3%, going from USD 2.8 billion in 2022 to USD 4.9 billion in 2033, according to Persistence Market Research.
Factors and trends influencing the laundry supplies market
Increased demand for eco-friendly and sustainable products
There is growing awareness surrounding global warming and climate change. As a result, environmental consciousness has taken center stage in consumer preferences, with people shifting their interests toward laundry supplies that align with these values.
For instance, laundry baskets made from sustainable materials like bamboo or recycled plastics are increasingly popular, as too are detergents with biodegradable formulas.
Rise of e-commerce and online platforms
Thanks to e-commerce and online platforms, consumers no longer need to visit physical stores, purchasing their laundry supplies with just a few clicks from the comfort of their homes. This trend means that laundry supply sellers can reach a broader market while attending to customer needs quickly and efficiently.
Increasing urbanization
Urbanization has had a significant effect on people’s lifestyles. The limited space of urban dwellings means that customers increasingly seek space-saving laundry supplies like folding drying racks for easy storage or collapsible laundry baskets.
In addition, while urban homeowners often prioritize functionality in their laundry rooms, there is a growing emphasis on aesthetics. This shift towards aesthetics is driving the demand for stylish laundry room accessories that seamlessly integrate with individual interior design preferences.
Rise of innovative technology
Modern consumers are also increasingly drawn to solutions that enhance efficiency in household chores, including laundry. For instance, laundry pods have become popular for their pre-measured detergent doses. This simplifies the laundry process and eliminates the need for measuring and pouring.
6 laundry supplies sellers should leverage in 2024
Laundry powder containers
Laundry powder containers are not only a practical storage solution but can also be used to reflect the overall aesthetics of your laundry room, adding a touch of style.
These boxes have secure lids and airtight seals to prevent moisture and external elements from getting in. Furthermore, some box models come with measuring cups for users to dispense the needed amount. This feature promotes accuracy in detergent usage and eliminates the mess associated with traditional pouring methods.
According to Google Ads, average global monthly searches for laundry powder containers in mid-2023 was around 5,900, an 8.85% increase from six months prior.
Mesh laundry bags
Mesh laundry bags have a breathable and transparent mesh construction that acts as a gentle barrier, preventing snagging, stretching, or tangling of clothes. Their design also allows users to identify items within the bag without the need for constant unzipping or opening. In addition, mesh laundry bags are made from recyclable materials like polyester, making them perfect eco-friendly options for environmentally-conscious consumers.
According to Google Ads, average global monthly searches in mid-2023 were 14.34% higher than six months prior.
Drying racks
Drying racks are a practical, efficient, and sustainable way to dry clothes. They consume no energy and feature a convenient collapsible design that allows for easy storage, making them especially useful in urban areas where space is limited. In addition, they can often be adjusted for height and come with multiple hanging tiers. This flexibility means that users can efficiently dry different clothing items, from delicate garments to bulkier items like towels or bed linen.
Google Ads data show a rising consumer interest in drying racks, demonstrating average global monthly searches in mid–2023 of 80,000, a 3.56% increase from six months prior.
Foldable laundry baskets
Foldable laundry baskets are the epitome of convenience. These indispensable laundry supplies are easy to fold and unfold, making them perfect for people looking to save on space. In addition, these baskets are usually made from durable materials like reinforced polyester for added longevity, allowing them to withstand the rigors of regular use and ensuring a reliable and long-lasting laundry storage solution.
According to Google Ads, average global monthly searches for foldable laundry baskets in mid-2023 was 49,500, demonstrating a significant year-on-year growth from 2022.
Folding mini mesh ironing boards
Folding mini mesh ironing boards let users iron clothes conveniently and efficiently. Their space-saving design is a standout feature and allows for easy folding and storage when not in use. Moreover, these ironing boards usually feature a security lock that keeps them from collapsing during use, while their mesh design facilitates optimal steam and heat circulation for a smooth ironing experience.
According to Google Ads, average global monthly searches for folding ironing boards in mid-2023 increased by 6.51% compared to six months prior.
Stylish laundry baskets
Stylish laundry baskets offer the same convenience and functionality as regular laundry baskets, except with one simple flourish: they are easily customizable to suit individual preferences and home aesthetics. For instance, users can choose from different color options and materials that integrate with their home decor. In addition, baskets are made from breathable materials help to prevent musty odors and facilitate air circulation.
Consumer interest in these baskets is also rising, with Google Ads data recording 1,600 average global monthly searches in the past year, underscoring the growth potential of this segment.
Conclusion
The laundry supplies market is constantly evolving as new trends and products hit the market. This means businesses must remain proactive and perceptive to fluctuations in preferences. As a good rule of thumb, consumers usually seek options that add convenience and efficiency to their lives.
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