Mother’s Day is not just a date – it’s a day for people to show their mothers and mother figures how much they mean to them, expressing love and gratitude to those who have shaped their lives with love and selflessness. While cards and flowers are always appreciated, personalized Mother’s Day gifts go that extra step to say “thank you.”
As a small business, you can take advantage of this trend, making sure to stock thoughtful, personalized Mother’s Day gifts to capture this growing market.
In this article, we’ll look at some of the most popular personalized Mother’s Day gifts so that you can boost profits and give your customers what they really want.
Table of Contents
Market overview
Personalized Mother’s Day gift ideas
Custom jewelry
Customized home decor
Personalized gadgets
Paintings
Photo gifts
Experiences
Sourcing personalized Mother’s Day gifts
Summing up
Market overview
Mother’s Day has become one of the largest retail holidays of the year, and as a business, you must understand your customers’ spending habits to increase your sales. The average American spends at least USD 205 on Mother’s Day gifts and celebrations, with over 24% of people shopping online for gifts.
According to Mintel, 46% of UK residents prefer giving their mothers an experience on Mother’s Day rather than a physical gift. As such, businesses should also look to curate personalized experiences to sell alongside gifts.
Business Research Insights reports that the gift market size was USD 72.57 billion in 2024 and is estimated to grow at a CAGR of 3.74% to reach USD 100.99 billion by 2033.
This demand is fueled by the increased adoption of intelligent marketing strategies and the growth of social media marketing. As a business, make sure to adopt these strategies to attract more customers and increase your sales.
Personalized Mother’s Day gift ideas
Personalized Mother’s Day gifts hold a special place in the hearts of those receiving them, providing a feeling of understanding and value. Below, we’ll take a look at some of the most popular customized Mother’s Day gifts that you should stock:
Custom jewelry
You can never go wrong with a jewelry gift. But it means so much more if customized and bears emotional value. When stocking jewelry for Mother’s Day, make sure to have a range of customized or designer jewelry available.
Some customized jewelry you may want to stock include necklaces with names or initials. Lockets, where the giver can put a sentimental picture, are also a good idea. Bracelets with charms can be customized with charms that represent the places the mother and family have been.
Other types of jewelry can be engraved with significant dates for the mother or with a heartfelt message. Finally, ensure you have high-quality products in various price ranges to cater to a diverse range of customers.
Customized home decor
Home decor is also another popular gift, with personalized pieces adding warmth and charm to the recipient’s house.
Stock different types of home decor, such as customizable throw blankets and pillows. A family tree hanging or painting is a good way to attract customers who want to give their moms custom artwork featuring family names or birth dates.
Meanwhile, engraved cutting boards are an excellent gift for moms who love cooking. Choose cutting boards engraved with different messages, as well as customizable pieces ready to be engraved with customers’ messages.
Personalized gadgets
For the tech-savvy moms out there, gadgets – particularly personalized ones – make for another great gift. For example, stock unique phone or tablet covers, as well as engravable items on which heartfelt messages can be added.
You can also stock digital photo frames, onto which the giver can upload their and their mom’s favorite moments.
Paintings
Paintings are another go-to gift for Mother’s Day. If you are in the painting business, choose from various customizable paintings. Paintings of mothers and children make for an extremely thoughtful gift. You can also customize paintings by including a child’s handprints or messages.
By offering customer-commissioned paintings, you’re likely to attract more buyers via word-of-mouth sales.
Photo gifts
A photo is worth a thousand words, and photo gifts remain some of the most popular Mother’s Day gifts.
Stock photo books of different sizes and designs, allowing customers to compile family photos as a gift for their mom. You can also offer services to help turn photos into wall art and paintings for them to display.
Finally, customizable fridge magnets engraved with messages or printed with photos never go amiss.
Experiences
As more people look to buy experiential gifts, small businesses can cash in by creating custom experiences. Package stays at swanky hotels with all amenities paid for are a great way for mothers to relax, especially for moms with young children.
You can also offer customized spa treatment days, selling gift cards to give mothers a day of beauty, self-care, and pampering. They can include a spa box with all their favorite labels and scents, which can be taken home after the spa day.
Sourcing personalized Mother’s Day gifts
Small businesses can source personalized Mother’s Day gifts by partnering with other businesses and artists to curate the perfect gifts. You can also source gifts from private label manufacturers that allow customizable products with special designs, or use dropshipping suppliers for personalized items.
When stocking personalized Mother’s Day gifts, ensure you only source quality products in a range of designs and sizes to cater to different customers. Varying price ranges are also a must in order to accommodate different customers’ budgets.
Summing up
Mother’s Day is a time to celebrate mothers and mother figures and show them how much they mean. A personalized Mother’s Day gift demonstrates tos the receiver that they are loved and that the giver knows them and appreciates them for who they are.
Small businesses and retailers can use Mother’s Day to increase their sales, offering a wide variety of gifts to cater to different tastes and preferences. To make the most of this holiday, research your customers so that you are able to help them choose the best gifts for their loved ones, building trust and loyalty over time.
