As an online retailer in the beauty industry, staying ahead of color trends is crucial for your success. The S/S 26 forecast for eyes and cheeks brings exciting new color stories and textures to captivate your customers. From joyful bursts of color to unique finishes, this season’s palette offers something for everyone. In this article, we’ll explore seven key color directions that will shape the beauty landscape, helping you curate a winning product selection for your store. Get ready to discover the trends defining the upcoming season and drive sales for your business.
Table of Contents
1. Excite through bio-mystical tones and glowing finishes
2. Introduce rusted reds as new staple hues
3. Inspire through frosted cool tones and icy pink skin finishes
4. Create a sense of luxurious calm with coastal landscape hues
5. Stimulate the senses with textural jelly tones
6. Combine preppy classic tones for a youthful energy
7. Boost creativity with Gen Z-led retro brights
Excite through bio-mystical tones and glowing finishes
The first trend in our S/S 26 forecast brings a touch of mystique to your beauty offerings. This color story updates last season’s rave-inspired brights and bio-synthetic tones with hyper-saturated, nature-based hues that evoke a sense of mystery and allure.
Key colors in this palette include Electric Fuchsia, Amber Haze, Sublime Green Shimmer, and Primal Green. These shades create a dark, psychedelic, and sensuous aesthetic that is perfect for capturing the essence of nightlife.
When developing products in this color story, focus on eyeshadows, eyeliners, and highlighters. The key finishes to incorporate are metallic, shimmer, and duo-chrome, which add depth and intrigue to eye looks.
This trend is classified as “Explore” in our Trend Investment Projection (TIP), indicating an emerging color story. While it’s still evolving, it’s worth monitoring for future potential. Consider featuring these colors in limited-edition collections or seasonal promotions to gauge customer interest.
Introduce rusted reds as new staple hues
Move over, traditional neutrals – rusted reds are here to claim their spot as the new go-to hues for everyday wear. This trend introduces a fresh perspective on wearable colors that work beautifully across various skin tones.
The star of this color story is Robust Red, a rich, burnt tone that’s surprisingly versatile. Paired with Amber Terrain Shimmer, these shades offer a modern twist on neutral eye looks. These colors are particularly appealing for their inclusivity, making them suitable for many customers.
For your product lineup, consider gel eyeliners, cream blushes, eyeshadows, and eyeshadow sticks in these warm, earthy tones. The key finishes to look for are sheer, cream-to-matte, satin, and matte. These textures ensure the colors are easy to wear and blend, perfect for day-to-night transitions.
This color story is classified as “Invest” in our TIP, indicating strong growth potential. It’s a safe bet for larger volume investments, so consider featuring these shades prominently in your everyday makeup collections and essentials categories.
Inspire through frosted cool tones and icy pink skin finishes
Transport your customers to a world where past and future collide with the frosted cool tones trend. This chilly palette combines nostalgic elements with futuristic sheens, creating a unique and eye-catching look.
The key players in this color story are Pink Frost, Blue Aura Shimmer, and Digital Mist Shimmer. These icy, iridescent shades add a touch of magic to any makeup look. The combination of cool tones and shimmering finishes creates a dreamy, otherworldly effect that will catch the eye.
When developing products for this trend, focus on eyeshadows, eco-friendly eye glitters, highlighters, skincare-infused primers, and tinted liquid blushes. The finishes to incorporate include glitter, metallic, sheer, shimmer, and satin. These textures are crucial in achieving the frosty, ethereal look this trend embodies.
This color story is classified as “Test” in our TIP, indicating it’s in an early stage. It’s worth testing in small volumes to gauge customer interest. Consider featuring these shades in themed collections or holiday releases.
Create a sense of luxurious calm with coastal landscape hues
Bring the serene beauty of coastal landscapes to your customers’ evening makeup routines with this sophisticated color story. These mineral-inspired hues offer a fresh take on elegant nighttime looks, perfect for the Gleamers consumer group.
The standout shades in this palette are Transformative Teal (the Color of the Year), Olive Stone Shimmer, Midnight Blue, and Robust Grey. These colors evoke images of oceanic depths and geological wonders, adding a touch of natural luxury to evening makeup.
For your product selection, focus on eyeshadows, eyeliners, and colored mascaras in these rich, earthy tones. The key finishes to look for are matte, satin, shimmer, and metallic. These varied textures allow for creative layering and dimension in eye looks.
This color story is classified as “Invest” in our TIP, indicating strong growth potential. It’s a smart choice for larger volume investments. Position these shades as sophisticated alternatives to traditional evening makeup colors, appealing to customers looking for elegant yet unique options for special occasions.
Stimulate the senses with textural jelly tones
Excite your customers’ senses with the textural jelly tones trend. This playful color story focuses on unique textures and finishes, bringing a fun, tactile element to makeup application.
The key colors in this palette are Blue Gleam, Nostalgic Pink, Jelly Mint, and Celestial Yellow. These vibrant, candy-like hues stimulate the senses and encourage creative makeup play.
When developing products for this trend, look for eyeshadow sticks, cream eyeshadows, gel eyeliners, highlighters, and jelly blushes. The star finishes are satin, matte, and glossy, focusing on gelatinous and jelly-like textures.
This color story is classified as “Test” in our TIP, indicating it’s in an early stage. It’s worth testing in small volumes to gauge interest. Consider featuring these products in summer collections or as limited-edition releases to appeal to younger customers and those who enjoy experimenting with fun, unconventional makeup.
Combine preppy classic tones for a youthful energy
Breathe new life into timeless preppy looks with this fresh take on classic colors. This trend combines long-standing hues in new ways to achieve a harmonious, youthful aesthetic ideal for The Legacist subculture.
The stars of this color story are Peach Jelly and Classic Navy. This unexpected pairing creates a sophisticated yet approachable look that is perfect for everyday wear. The contrast between the soft peach and deep navy offers versatility for various makeup styles.
For your product lineup, focus on gel eyeliners, pencil eyeliners, blushes, and eyeshadows in these classic shades. The key finishes to look for are matte and satin, which provide a polished, put-together look.
This color story is classified as “Invest” in our TIP, indicating strong growth potential. It’s a safe choice for larger volume investments. Position these shades as modern takes on timeless classics, appealing to a wide range of customers who prefer subtle, professional looks with a twist.
Boost creativity with Gen Z-led retro brights
Cater to the bold and expressive Gen Z market with the retro bright trend. This color story encourages creativity and self-expression through vibrant, statement-making hues.
The key players in this palette are Retro Green, Solar Orange, Dusted Grape, and Sepia. These bold, saturated colors are designed to make a statement and encourage experimentation with monochromatic eye looks.
When developing products for this trend, focus on eyeliners, gel eyeliners, colored mascaras, and eyeshadows. The primary finishes to incorporate are matte, shimmer, and satin. These textures allow for versatile application, from subtle pops of color to full-on dramatic looks.
This color story is classified as “Test” in our TIP, indicating it’s in an early stage. It’s worth testing in small volumes to gauge interest. Consider featuring these shades in themed collections or collaborations with influencers to generate buzz and appeal to younger customers who enjoy making bold fashion statements.
Conclusion
The S/S 26 forecast for eyes and cheeks offers various color stories to suit customer preferences and occasions. From the mystical allure of bio-inspired tones to the bold statements of retro brights, there’s something for every beauty enthusiast in your target market.
As you plan your product offerings for the upcoming season, consider incorporating a mix of these trends to cater to different customer segments. Remember to consider the recommended finishes and textures, which are crucial in bringing these color stories to life.
Remember the investment recommendations for each trend, and don’t be afraid to test new colors in small volumes. By staying ahead of these emerging trends, you’ll position your online store as a go-to destination for the latest beauty innovations.
Are you ready to elevate your beauty with these exciting new color trends? Start planning your S/S 26 collection today and give your customers something to look forward to!
