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Shein ‘Plans’ to Market Sought-After Supply-Chain Infrastructure

SHEIN e-commerce distribution center

Ultra-fast fashion giant Shein is reportedly mulling plans to market its supply chain infrastructure to global brands.

The move is aimed at collaborating with global brands and designers and marks a significant evolution in Shein’s business model, reinforcing its position as a leader in the fast-fashion industry. Credit: Shutterstock
The move is aimed at collaborating with global brands and designers and marks a significant evolution in Shein’s business model, reinforcing its position as a leader in the fast-fashion industry. Credit: Shutterstock

Citing a letter to investors from executive chairman Donald Tang, The Wall Street Journal reported Shein plans to make its supply-chain infrastructure and technology available to global brands.

New York-based Super News elaborated that Shein plans to use “supply chain as a service” to collaborate with global brands, leveraging its small-batch manufacturing model for innovation.”

The move is aimed at collaborating with global brands and designers and marks a significant evolution in Shein’s business model, reinforcing its position as a leader in the fast-fashion industry.

The collaboration which will allow external brands and designers to tap into Shein’s sophisticated infrastructure and technology aims to revolutionise the way new fashion items are tested and tracked and lead to greater innovation and efficiency across the global fashion market.

Shein did not return a request for comment when approached by Just Style.

Just Style recently explored whether Shein had more hope of success listing in London as plans to list in New York appear just shy of being thwarted.

Now headquartered in Singapore, Shein was originally founded in China, and it is these ties that have poked holes in its IPO plans. Last valued at $66bn, Shein will be a significant offering wherever it floats.

Shein has also benefitted from a unique supplier-partner setup among its 5000-strong supplier base.

Last month the company announced plans for a new office in Seattle that will serve as a hub for its fulfilment and logistics processes and speed up its delivery times to consumers.

Source from Just Style

Disclaimer: The information set forth above is provided by just-style.com independently of Alibaba.com. Alibaba.com makes no representation and warranties as to the quality and reliability of the seller and products.

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