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The 10 Best Shopify SMS Marketing Apps for 2023


SMS marketing is no longer relevant. It is outdated and ineffective.

Well, that’s a big myth.

The reality is, businesses worldwide are harnessing the power of SMS marketing to engage customers, drive conversions, and boost growth.

2022 saw almost 100 million SMS being sent by Omnisend users, driving a 23.8% increase in orders from the channel.

To help you navigate the vast landscape of SMS marketing apps, we have curated a list of the top ten Shopify SMS marketing apps for 2023.

Table of Contents
Best SMS marketing tools for Shopify: an overview
Wrap up

Best SMS marketing tools for Shopify: an overview

Free planPaid planExtra marketing featuresKnown for
– 250 contacts
– 500 emails
– 60 SMS
– 500 web push notifications
Starts at $16/mo– Web push notification
– Popups and forms
– Marketing automation
– Omnichannel marketing solution for ecommerce businesses
– Robust automation
– Gamification in signup forms
– World-class customer support
– $ 0.0165 per SMS
Starts at $19/mo– Workflow builder
– Segmentation
– 1:1 conversations
– SMS marketing automation tools
PostScriptYes, but charges still apply
– $0.01/SMS + Carrier fees
– $0.03/MMS + Carrier fees
Starts at $100/mo– Audience segmentation
– Automation
– Unique QR codes
– Personalization
– Automation
– at 15% of TxCart sales
Starts at $49/mo– Real human conversation
– Unique SMS discount codes
– Analytics and reporting
– Real-time conversations with customers
AutomizelyYes– Starts at $25/mo
– Organizational plans start at $12/mo
– Transactional text messages
– Customer segmentation
– Dedicated toll-free number for sending SMS
– SMS notification services for ecommerce businesses
RecartNo– Starts at $345/mo– Custom popups
– Keyword opt-ins for list building
– Restore links
– Automated SMS campaigns
AttentiveNo information availableNo information available– AI-powered segmentation
– Conversational marketing
– Analytics
– Conversational SMS marketing
CartloopNo information availableNo information available– Proactive texting
– Conversation inbox
– Discount code generator
– 1:1 text conversations
YSMSYou pay only for the messages you sendYou pay only for the messages you send– Advanced filters
– Personalization
– Chatbots
– User-friendly interface and affordable pricing
SMSGoYes, at $0.01/SMSStarts at $29.99/mo– Timezone-based messages
– Advanced segmentation
– Advanced CRO
– Abandoned cart recovery and SMS upsell

1. Omnisend

Shopify review: 4.8/5

G2 review: 4.5/5

Capterra review: 4.7/5

Omnisend homepage

Omnisend is an all-in-one ecommerce marketing platform with email and Shopify SMS campaigns at its core. With Omnisend added to your store, you can collect the phone numbers of your visitors, nurture leads with SMS campaigns, and boost your sales. 

This omnichannel Shopify SMS app helps you to cover your entire marketing funnel. And unlike some other platforms, Omnisend doesn’t offer SMS as a separate plan to email—it’s all right there for you to use however you want.

Most importantly, Omnisend fully integrates with Shopify stores—it offers pre-built automation workflows and is very intuitive to use. For example, you can send a welcome SMS to new subscribers, abandoned cart reminders, order confirmations, shipping updates, and more.  

Omnisend’s SMS solution will help you convert visitors into shoppers without diving into the tedious details.

Omnisend on Shopify app store

Omnisend makes it a breeze to synchronize contacts with the Shopify platform, and setting up your SMS campaigns is simple even if you’ve never done it before. Advanced Omnisend workflows, personalization, and segmentation will enable you to send relevant and timely texts to your customers.

For example, you’ll be able to create segments for high-value customers, likely-to-churn customers, specific category shoppers, first-time or repeat customers, and many more types of audiences based on real data.

workflow created in Omnisend

And, of course, Omnisend also offers all the usual SMS marketing features, such as targeting abandoned carts. It’s truly a one-stop shop for all your marketing needs.


  • Integration of SMS marketing into your email campaigns
  • Pre-built SMS automation workflows (birthday, order & shipping confirmation, cart abandonment)
  • Special, one-off SMS campaigns (new items or flash sales)
  • Global audience reach—Omnisend supports all country codes for sending SMS
  • SMS list building tools: popups, signup boxes, landing pages, Wheel of Fortune
  • Full TCPA compliance—your subscribers can easily unsubscribe by replying STOP or via integrated unsubscribe links
  • 2-way SMS messaging to engage your subscribers and boost retention rates
  • SMS channel reports to make data-driven improvements to your campaigns

Best used for: It is one of the best omnichannel marketing solutions for ecommerce businesses

Pricing: Start free with 60 SMS/mo with all features included. Paid plans start from $16/mo and include a special SMS deal—free monthly credits based on your monthly plan price. There are no hidden fees for higher sending speed or scale, and the Pro plan includes free international SMS and a dedicated Customer Success Manager who will help you get the most out of your campaigns.

Omnisend also provides a free SMS calculator to help you determine your sending costs.

2. SMSBump

Shopify review: 4.9

G2 review: 4.3

Capterra review: 4.6

SMSBump homepage

SMS Bump is one of the best marketing apps for Shopify if you’re looking for SMS communication only. You can create and send SMS campaigns to your customers, delivering updates and promotions directly to their mobile phones.

Unlike Omnisend, SMS Bump works as a separate channel—you won’t be able to add your text messages to your email automation workflows to create an omnichannel marketing strategy. However, if you’re only searching for a tool to send text messages, SMS Bump is a good choice.

SMS Bump has plenty of great features. You can send SMS and MMS and automate your abandoned cart recovery, welcome series, product upsells, and more.

You can also personalize your text messages by including customer names, order details, and other relevant information. Personalizing cart abandonment SMSs creates a more positive and tailored customer experience.

Text Marketing Composer

SMSBump also provides detailed analytics and reporting features, allowing you to track the performance of your SMS campaigns. This includes metrics such as delivery rates, click-through rates, and conversion rates.

Since this app integrates well with Shopify, you can also use Shopify’s filters to segment your audience. Sending MMS campaigns with GIFs and images is also a nice-to-have feature. And, of course, SMS Bump is fully compliant with TCPA and GDPR.

customer behavior segmentation


  • SMS and MMS
  • Messaging based on time zones
  • SMS segmentation based on Shopify filters
  • A/B testing 
  • SMS automation based on the payment method, shipped orders, and more
  • Campaign scheduling
  • Signup Keywords
  • SMS chat

Best used for: SMS communication only

Pricing: You can start for free. Paid plans start at $19/mo + $0.0149 per SMS (US).

3. Postscript

Shopify review: 4.9

G2 review: 4.9

Capterra review: 4.7

Postscript homepage

Another great Shopify SMS marketing app, Postscript is known for its ease of use and outstanding features. Its main advantage is segmentation—Shopify store owners can easily segment customers based on their purchases.

Postscript allows for precise audience segmentation based on various criteria, such as purchase history, location, or specific product interests. This enables tailored messaging and ensures that customers receive relevant offers and updates.

Postscript on Shopify app store

Great for small and medium-sized businesses, Postscript offers Shopify SMS and MMS marketing and lets you quickly build a TCPA-compliant subscriber list. You can use popups, email opt-ins, links, and landing pages.

Postscript also enables you to automate text marketing and run personalized SMS campaigns for welcome series, abandoned carts, back-in-stock, etc. You can set up SMS sequences triggered by specific events or customer actions. 

For example, you can create automated messages to welcome new subscribers, send order confirmations, or follow up on abandoned carts.

Postscript automations

Postscript integrates seamlessly with Shopify’s cart abandonment functionality, allowing you to send SMS reminders to cart abandoners. This helps to recover potentially lost sales and increase conversion rates.

However, Postscript has been created specifically for the Shopify system, so if you used a Shopify alternative like WooCommerce or BigCommerce to build your store, you’d have to look elsewhere!


  • SMS and MMS campaigns
  • Segmentation
  • SMS campaign automation
  • Opt-in tools to build your subscriber list
  • Tagging and filtering
  • Automation and campaign flows
  • Text-to-join keywords
  • Landing page and opt-in forms
  • Unique QR codes

Best used for: SMS communication only

Pricing: There’s a free plan available to use the app, but you still need to pay for text messages ($0.015/SMS, $0.045/MMS + Carrier fees (avg. $0.0025/msg)). Paid plans start from $100/month.

4. Txtcart

Shopify review: 4.7

G2 review: 5

TxtCart homepage

Txtcart stands out from some other Shopify SMS apps in this list because real humans power it. They text your subscribers in real-time and do it with personalized messages to help you recover abandoned carts. There’s an actual team of real people who text your customers manually!

While there might be a slight risk of having someone else speak for you, they claim that their agents are experienced and will ensure that their messages align with your brand. Their main goal is first to get to know your customers better to see what motivates them the most and then decide whether a discount or other incentive will help your visitors convert.

With Txtcart, you get Shopify SMS marketing features like audience segmentation and insights. You can segment your customer base based on various criteria such as demographics, purchase history, or engagement level. This segmentation enables targeted and personalized SMS campaigns, increasing the relevance and effectiveness of customer messages.

To measure the effectiveness of your SMS campaigns, TxtCart offers analytics and reporting features. You can track key metrics such as open rates, click-through rates, conversion rates, and revenue generated, providing valuable insights into campaign performance and ROI.

TxtCart on Shopify app store


  • SMS cart recovery
  • Real human reps
  • Real-time analytics
  • Custom discount codes
  • Unlimited SMS cart recovery
  • SMS blast campaigns
  • Audience segmentation

Best used for: Abandoned cart recovery with SMS

abandoned cart sms

Pricing: You can get started for free +15% of TxtCart Sales. Paid plans start from $49/mo. You can opt for their Pro or Enterprise plans if you have advanced needs.

5. Automizely

Shopify review: 4.9

G2 review: 4.6

Capterra review: 4.8

aftership homepage

Focused on recovering abandoned carts with SMS, Automizely helps Shopify store owners encourage customers to complete their orders via instant text message. Their three-step process of setting up your abandoned cart notifications is pretty straightforward—you can start in a few minutes.

The platform also offers you great tools to engage your customers. These include welcome SMS, win-back SMS, order status SMS, and more.

You can easily create automation flows based on triggers, such as customer behavior, shopping behavior, shipping events, etc. You may also set up SMS triggers based on cart value, signup source, and status.

With the Automizely SMS marketing software, you can also send SMS newsletters to keep your customers informed about various business events, such as promotions and product launches.

Just like you’d expect, the app is TCPA and GDPR-compliant, so you can be sure you’re not breaking any rules.

They also offer 24/7 live chat support.

It offers a free plan, but be aware that you won’t be able to run sophisticated SMS marketing campaigns with it—it’s built only for one-off SMS campaigns.

aftership on Shopify app store


  • Works with Shopify and Shopify Plus
  • Customer segmentation
  • Trigger settings optimized for the best open rates
  • Detailed reporting
  • Automations for abandoned cart recovery
abandoned cart sms

Best used for: SMS campaigns for cart recovery

Pricing: Automizely offers a free plan which includes basic features. Paid plans start at $25/ month. 

6. Recart

Shopify review: 4.8

G2 review: 4.2

Recart homepage

With its user-friendly interface and robust features, Recart is one of the best SMS marketing apps for Shopify.

Recart helps you create and manage SMS campaigns with ease. You can design visually appealing messages, personalize them with customer information, and schedule them for optimal delivery.

The platform also offers advanced automation and segmentation capabilities, allowing you to send targeted messages that resonate with your audience. Also, Recart is TCPA and CTIA-compliant.

If you are looking for a powerful and easy-to-use SMS marketing platform for your Shopify store, Recart is definitely worth considering.

Recart on Shopify app store


  • Messenger marketing
  • Welcome messages and promotions
  • Abandoned cart recovery
  • Automated SMS workflows
  • Personalized SMS campaigns
  • Subscription and restore links
  • Detailed reporting
  • Custom popups and promotional campaigns
sms examples

Best used for: Abandoned cart recovery, upselling and cross-selling

Pricing: You may use the Transparent SMS Pricing Calculator to determine which plan is the best fit for your business. Paid plans start from $345/month.

7. Attentive

Shopify review: 4.9

G2 review: 4.8

Capterra review: 4.8

Attentive homepage

Whether you are a beginner or a pro at SMS text marketing, Attentive is a great choice. Its powerful features help ecommerce brands on Shopify scale their SMS campaigns and exceed performance goals.

Attentive makes creating SMS marketing campaigns easy. You can also design and customize your messages, schedule your messages, and segment audiences based on various factors, such as demographics, purchase history, and more.

Attentive provides tools for building and managing subscriber lists. It allows businesses to capture new subscribers through opt-in forms on their websites or at physical locations.

Attentive also facilitates two-way communication between businesses and customers. It allows customers to reply to SMS messages, driving engagement and building stronger relationships.

By syncing customer data between Shopify and Attentive, you can ensure targeted and personalized messaging, generating higher conversion rates.

Attentive on Shopify app market


  • Conversational AI, allowing you to have two-way conversations with your subscribers through SMS
  • Smart Lists allow you to create dynamic lists based on customer behavior or interests
  • Geo-targeting feature to send messages based on subscriber location
  • A/B testing
  • In-depth analytics and reporting

Best used for: Abandoned cart recovery, promotions and offers

Pricing: Attentive’s pricing details are not available on its website. You can, however, request a demo for custom pricing.

8. Cartloop

Shopify review: 4.8

G2 review: 4.9

Capterra review: 4.9

Cartloop homepage

Like Txtcart, Cartloop also provides real-time communication via SMS with your customers. Cartloop offers your customers personalized product recommendations, closes sales, and helps them deal with shipping questions while maintaining a dynamic approach.

The main goal of CartLoop is to combat cart abandonment, a common challenge online retailers face. The app sends personalized text messages to potential customers, reminding them of their unpurchased items and encouraging them to complete the checkout process.

Another great benefit is that Cartloop provides 24/7 assistance to your shoppers, so you can be sure you won’t lose potential sales because it’s after midnight. 

Like other apps, Cartloop is also TCPA and GDPR-compliant. The app follows best practices to obtain customer consent before sending messages and provides an easy opt-out mechanism, respecting customers’ preferences.

However, Txtcart is more pricey. If budget is an issue, you may consider other Shopify apps offering more channels for a similar (or even lower) price.

vip customers group


  • SMS marketing campaigns
  • Cart abandonment flows
  • Popups to grow SMS subscriber lists
  • Segmentation
  • Unique discount codes
  • Cart abandonment insights
  • Live SMS concierge
messaging interface

Best used for: SMS campaigns backed by real people

Pricing: The pricing information is not available on their website. However, Cartloop offers three plans: Sales, Full Conversational, and Enterprise. You can book a demo for custom pricing.


YSMS homepage

YSMS is a simple Shopify text marketing app. It offers multiple filters to create different audiences for different SMS campaigns. You can liven up your texts with emojis, insert links, and add discount codes.

You’ll also find reports on your campaign performance so you can easily track your sales and see how many messages you’ve sent, how many clicks your links received, and how many people unsubscribed after specific campaigns.

Overall, YSMS is nothing too fancy—it’s a good app if you’re just starting with SMS marketing. However, keep an eye on the number of SMS campaigns you send because your app fee depends on it.

YSMS new campaign


  • SMS with links, emojis, and discounts
  • Reports
  • Specific contact lists
  • Advanced filters for audience creation
advanced filters in YSMS

Best used for: SMS campaigns only

Pricing: Free to install–you only pay for the SMS you send depending on the recipients’ country.

10. SMSGo

SMSGo on Shopify app market

SMSGo is one of the best SMS marketing apps for merchants looking for competitive prices. They claim to have the lowest cost per SMS alert, and they also have a free plan. Of course, you’ll still have to pay for SMS usage.

This text marketing app also focuses on abandoned cart recovery, just like most apps in this list (except Omnisend, where all your marketing channels are taken care of in one place). 

You also get other perks such as 1:1 SMS marketing which allows you to close sales and get real-time customer feedback, and customers receive order status updates. To ensure you don’t bother them while they sleep, you can temporarily schedule DND zones to pause sending SMS notifications.

High-tiered plans also offer timezone-based messages to help you send SMS at the best time.

abandoned cart sms


  • Automated abandoned cart recovery
  • 1:1 conversational SMS
  • SMS marketing flows
  • SMS upsell
  • Order notifications
  • Automatic discounts
  • Two-way SMS messaging
two way communication example

Best used for: Automated abandoned cart recovery with SMS

Pricing: SMSGo offers a free plan starting from $0.01/SMS. Paid plans start from $19.99/month.

Wrap up

SMS marketing is highly effective, which is why it is integral to any successful ecommerce strategy. With many Shopify SMS marketing apps available, picking the right one can be daunting.

While there are several noteworthy Shopify SMS marketing apps to choose from, Omnisend stands out due to its robust features, user-friendly interface, and outstanding customer support.

Whether you are looking to automate workflows, send targeted campaigns, or optimize your SMS marketing strategy, Omnisend gives you the necessary tools and resources to achieve your goals.

Source from Omnisend

Disclaimer: The information set forth above is provided by Omnisend independently of Alibaba.com. Alibaba.com makes no representation and warranties as to the quality and reliability of the seller and products.

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