Sales & Marketing

Consumer brands in China are investing in technology to influence and enhance Customer Lifetime Value – an outlook following 2023’s CGF global summit.

Looking for ways to improve your business model by capitalizing on data? Then read on to discover how integrating data monetization strategies can boost revenue in 2023.

In our report Addressing The Private Label Dilemma In Retail, we highlight the actions to consider based on our experience working with retailers over the past decades.

As of 2023, over 2.46 billion people shop online. Learn how Shopify A/B testing can help to increase your sales without splashing on expensive ad campaigns.

Starting an online business is the single best way to create freedom in your life. This article will cover a list of 20 online business ideas to help you.

Video marketing is using videos to promote and educate your target audience. It’s also used to increase brand awareness and social engagement.

Social signals are all the engagement metrics your content gets on social media. Want to learn how you can improve them to help your SEO? Keep on reading.

Separating input and output KPIs is a concept rarely used in content marketing. For this concept to work, selecting which KPIs to monitor is essential.

This article explains the problem with traditional content marketing goals and offer a solution. Tips are given to help achieve your new content goals.

Amazon Brand Registry can help sellers protect their products from counterfeit sales. Learn how brands can use it to their advantage.

Temu and Wish are both well-known online stores with massive shopper appeal. Read on for a Temu vs. Wish comparison to learn how they stack up against each other.

Pricing products for maximum profit starts with simple math, but should end with psychology. Follow these strategies to encourage your customers to buy!

Are you looking for ways to improve user retention and satisfaction? Read on for tips on how to improve e-commerce customer relationship management.

Every company on Twitter has the same features at its disposal to create a standout profile. But how many SaaS companies make use of them all?

Temu and Shein are two highly popular shopping apps. Read on for an in-depth review to know which one is better for your needs.