In the dynamic world of e-commerce, global sales are projected to exceed an astonishing $5 trillion this year alone. This surge in digital commerce sets the stage for the e-commerce sector to potentially reach a staggering $13.6 trillion in value by 2027. We have meticulously curated a list that predicts the top 10 trending products to sell online for the year 2024. This list is not just a glimpse into the future of online retail but also a guide to help entrepreneurs and businesses align with the rapidly evolving consumer trends and preferences.
How to find trending products to sell online
To pinpoint products that resonate with consumers, a blend of trend analysis, social listening, and vigilance for curated product lists, such as those from Alibaba.com, is essential. Here’s an overview of these research methodologies:
Trend Analysis Platforms: Utilize tools like Google Trends and Ubersuggest. These robust, complementary resources are invaluable for dissecting specific product-related keywords. They provide insights into search frequency and motivations, as well as evolving demand patterns over time.
E-commerce Marketplaces: Platforms like Alibaba.com are treasure troves of information, frequently updating their best-seller lists across a myriad of product categories. These lists offer a window into market directions and can aid in crafting your own trend predictions based on consistently sold-out items. Insider tip: Combine these marketplace insights with other methods listed here for a comprehensive view of top-selling products.
Social Media Dynamics: Considering that 46% of B2B customers use social media for product discovery and comparison, platforms like Instagram and Facebook become crucial for trend-spotting. Tools such as Instagram Collections and Facebook Shop catalogs can reveal buyer interests and preferences.
Engagement in Online Communities: Active participation in online forums offers direct consumer insights. Platforms like Reddit, Quora, Twitter, and Facebook host numerous groups and threads where real-time discussions about shopping preferences and trends occur.
Dropshipping Analytics: Leverage both free and premium tools designed for dropshipping to identify trending products and their sources. Tools such as Sell The Trend, Niche Scraper, AliExpress Dropshipping Center, and Allfactor are instrumental in this regard.
Top 10 trending products to sell online
1. USB chargers
- Market: The global USB charger market was valued at around USD 29.03 billion in 2023, with a projected growth at a CAGR of 6.8% from 2024 to 2032, reaching approximately USD 52.47 billion by 2032.
- Types: The market includes various USB types such as Type A, Type B, and Type C, alongside charger types including wall chargers, portable power banks, and car chargers, each catering to different charging needs for devices like smartphones, tablets, laptops, and desktops.
- Popular Products:
Mini USB Chargers: Known for their compact size and portability, these chargers are increasingly popular among consumers on the go, offering a convenient charging solution for a wide range of devices.
MFI USB Chargers: There is a surge in demand for Made For iPhone/iPad (MFI) USB chargers, catering to the extensive user base of Apple products. These chargers are sought after for their guaranteed compatibility and adherence to Apple’s performance standards.
- Growth Drivers: This market expansion is driven by the increasing demand for smartphones and other electronic devices, alongside a rise in the diversity of smartphones and USB chargers.
- Key Players: Major players in the market, such as Anker Technology Co. Ltd., AT&T Inc., and Cyber Power System, Inc., are focusing on capacity expansions and mergers and acquisitions.
2. Face cream & lotion
- Market: The face creams market is experiencing substantial growth, with its value projected to rise from $16.23 billion in 2023 to $17.88 billion in 2024, marking a CAGR of 10.1%.
- Type: The face cream and lotion market comprises various product types including moisturizers, healing creams, anti-aging products, and other specialized skincare solutions. Each type is formulated to meet specific skin care needs, ranging from hydration and nourishment to repair and rejuvenation.
- Popular Products:
Face Moisturizers: Known for their hydrating and nourishing properties, face moisturizers remain in robust demand. Consumers favor these products for daily use to maintain healthy, supple skin, especially in environments that can dry out or damage skin.
Anti-Aging Creams and Lotions: There’s a growing interest in anti-aging products designed to minimize signs of aging and promote a youthful skin appearance. These products often include ingredients aimed at reducing wrinkles, fine lines, and other age-related skin concerns, catering to an aging population dedicated to preserving a youthful appearance.
- Growth Driver: The growth is attributed to factors such as increased skin care awareness, an aging population, prevailing beauty and wellness trends, and diverse retail distribution channels. The market is expected to continue its upward trajectory, reaching $26.24 billion by 2028, driven by customization, demand for natural ingredients, sustainability, and a focus on men’s skincare products. The increasing preference for natural and organic face creams is also a significant driver, with consumers seeking alternatives to synthetic ingredients.
- Key Players: Major players like Johnson & Johnson Services Inc., L’Oreal S.A., and Procter & Gamble are capitalizing on these trends, further propelling the market’s growth.
3. Electric toothbrush
- Market: The electric toothbrush market is undergoing significant growth, with its value expanding from USD 2.5 billion in 2018 to a projected higher figure in 2024, demonstrating a steady CAGR. This growth is fueled by increasing disposable income and heightened awareness of oral health, along with technological advancements in toothbrush design.
- Types: The electric toothbrush market encompasses a variety of types, each designed to cater to distinct oral hygiene preferences and needs. This includes toothbrushes featuring different cleaning technologies such as rotational and vibrational brushes, offering unique approaches to dental care.
- Popular Products:
Rotational Electric Toothbrushes: These toothbrushes are in significant demand due to their proven effectiveness in plaque removal and gingivitis reduction. They are favored for their comprehensive cleaning capabilities, which provide thorough care without causing discomfort, making them a popular choice among consumers focused on dental health.
Vibrational Toothbrushes: Gaining traction in the market, vibrational toothbrushes are recognized for their quick and efficient cleaning action. They appeal to users looking for a fast, yet effective, brushing experience, utilizing high-frequency vibrations to break down plaque and ensure a clean mouthfeel.
Growth Driver: Key factors driving this market include the rise in global oral diseases, such as tooth decay affecting billions worldwide, and initiatives by organizations like the American Dental Association and WHO to promote oral hygiene. Additionally, lifestyle changes leading to poor oral habits have necessitated effective toothbrushes, bolstering demand for electric variants.
- Key Players: The market is supported by leading companies like Colgate Palmolive, Koninklijke Philips N.V, and Procter and Gamble Co, which are focusing on innovative and technologically advanced products, such as AI-integrated toothbrushes, to further spur market growth.
- Market: The global earphones and headphones market is experiencing dynamic growth, with its valuation escalating from USD 35.35 billion in 2022 to an anticipated USD 90.60 billion by 2028. This surge represents a robust CAGR of 17.0% over the forecast period. Such exponential growth underscores the market’s rapid expansion and its significant appeal to investors and key players.
- Types: This includes both in-ear and over-ear headphones, each offering unique features and benefits. Over-ear headphones are known for their comfort and sound isolation, while in-ear headphones are favored for their portability and convenience.
- Popular Products:
Over-Ear Headphones: The over-ear segment is witnessing a surge in sustainable and eco-friendly options, appealing to environmentally conscious consumers. Additionally, the integration of advanced technologies such as artificial intelligence and machine learning is enhancing the functionality and user experience of over-ear headphones, attracting a tech-savvy customer base.
In-Ear Headphones: In the in-ear category, wireless and Bluetooth-enabled models are rapidly gaining popularity. Their ease of use, combined with compatibility with a wide range of devices, makes them a favored choice for consumers seeking practical and efficient audio solutions.
- Growth Drivers: The market’s expansion is propelled by the escalating demand for music, entertainment, sports, fitness, gaming, and virtual reality applications. This growth is further fueled by technological advancements in sound quality, noise cancellation, and wireless connectivity, catering to a wide range of consumer preferences and lifestyles.
- Key Players: Dominant players in the market include Beats, Plantronics, Bose, Sony, and Sennheiser, among others. These companies continuously innovate and adapt to emerging trends, focusing on developing cutting-edge products that meet the evolving needs of a diverse and growing customer base.
5. Recording microphones
- Market: The recording microphones market is experiencing substantial growth, with its value expected to rise from $2,454 million in 2023 to $3,526 million in 2028, marking a CAGR of 7.5%. This significant growth trajectory underscores the market’s robust expansion and innovation in audio technology.
- Types: The market includes various types like Dynamic (coil), Condenser (capacitor), Ribbon, Carbon, and others, each suited for different recording environments from studios to outdoor events.
- Popular Products:
Dynamic Microphones: Shure SM58, known for its durability and sound quality, is popular among vocalists and performers.
Condenser Microphones: Audio-Technica AT2020, appreciated for its versatility and clarity, making it a favorite in home studios.
Ribbon Microphones: Royer R-121, recognized for its warm sound and precision, is sought after for high-quality studio recording.
- Growth Driver: The growth of the recording microphones market is attributed to factors such as advancements in audio technology like noise cancellation and high-fidelity audio capture, and the growing trend of intelligent home automation and voice-controlled systems. The market is also driven by the increasing demand for consumer electronics, where microphones are essential for voice input and recognition, further fueling market expansion.
- Key Players: Major players in the recording microphones market include Knowles Electronics LLC, Goertek, AAC Technologies, TDK Corporation, and Infineon Technologies. These companies are capitalizing on emerging trends in audio technology and smart device integration, further propelling the market’s growth with their innovative products.
6. Baby stroller
- Market: The global baby stroller market is witnessing significant growth, with its valuation increasing from $1,996.3 million in 2021 to a projected $3,490.5 million by 2031. This growth trajectory represents a steady CAGR of 5.7% over the forecast period, emphasizing the market’s steady expansion and its appeal to consumers and manufacturers alike.
- Types: The baby stroller market offers a variety of types, each designed to cater to different parenting needs and lifestyles. This includes lightweight strollers for easy travel, jogging strollers for active parents, and double strollers for twins or siblings close in age. Universal strollers are designed to fit a wide range of infant car seats, making them a versatile choice for parents. They often come in various color options, including the popular and stylish grey, which appeals to parents looking for a modern and neutral look.
- Popular Products:
Universal Baby Strollers: These strollers are in demand due to their adaptability with different car seats and brands. They are valued for making transitions from car to stroller quick and hassle-free, ideal for busy parents on the go.
Grey Baby Strollers: Grey strollers are sought after for their sleek design and ability to hide stains and wear. They offer a modern aesthetic that appeals to contemporary parents, making them a fashionable and practical choice.
- Growth Drivers: The expansion of the baby stroller market is propelled by factors such as the rise in trend of travel among millennials and baby boomers, leading to increased demand for travel-friendly strollers. Additionally, the growing number of single parent and nuclear families, along with a willingness to spend more on premium baby care products, further stimulates market growth.
- Key Players: Key players in the baby stroller market include Artsana Group, Baby Bunting, Britax Excelsior Limited, Dorel Juvenile, Goodbaby International, and Newell Brand. These companies are continuously innovating and adapting to consumer trends, focusing on developing products that cater to the evolving needs of modern families.
7. Spray women’s perfume
- Market: The spray women’s perfume market is undergoing notable growth, with its value expected to increase significantly from $50.85 billion in 2022 to a projected higher figure by 2030, exhibiting a CAGR of 5.9%. This upward trend reflects the market’s robust expansion, driven by the growing trend of personal grooming and an increasing demand for luxury and exotic fragrances.
- Types: The women’s spray perfume market is vast and varied, featuring a wide array of scents from floral and fruity to oriental and woody notes. Each type caters to different preferences and occasions. Spray perfumes, particularly, offer a convenient and widespread method of application, dispersing a fine mist of fragrance that settles evenly on the skin or clothing.
- Popular Products:
Eau de Parfum (EdP): This is a popular choice for many women due to its higher concentration of fragrance oils, typically ranging from 10-20%. It offers a balance of longevity and intensity, making it suitable for both day and night wear.
Eau de Toilette (EdT): With a slightly lighter concentration of fragrance oils (5-15%), EdT is a common choice for everyday wear. It’s appreciated for its lighter, fresher scents that are ideal for work or casual outings.
- Growth Driver: The growth of the women’s perfume market is primarily attributed to factors such as the rising trend of personal care, improving living standards, and higher consumer spending on premium and luxury fragrances. The market is also influenced by the growing demand for natural ingredient-based perfume products globally, as consumers seek healthier and more sustainable options. Additionally, the trend for customized fragrances is boosting the market’s growth, providing significant opportunities for industry expansion.
- Key Players: The spray women’s perfume market is led by significant industry players such as The Avon Company, CHANEL, Coty Inc., LVMH Moet Hennessy-Louis Vuitton, The Estée Lauder Companies, Revlon, Puig, L’Oréal Groupe, Shiseido Company, Ltd., and Givaudan. These companies are at the forefront of the market, capitalizing on the increasing demand for luxury and exotic fragrances. They are actively innovating and expanding their product lines to include natural and premium fragrances, catering to the evolving consumer preferences and enhancing their market presence.
8. Waterproof wireless earbuds
- Market: The waterproof wireless earbuds market is experiencing substantial growth, projected to rise from its current value at a CAGR of 17.6% over the forecasted period from 2024 to 2030. This significant growth rate indicates a robust expansion and increasing consumer interest in this specialized segment of the audio devices market.
- Types: The waterproof wireless earbuds market includes a variety of types, each with different levels of water resistance, sound quality, and battery life. These earbuds are designed for active and outdoor use, particularly for sports and fitness enthusiasts who need protection against sweat and water.
- Popular Products:
IPX7 Rated Earbuds: These earbuds are known for their high level of water resistance, capable of being submerged in water up to 1 meter deep for about 30 minutes. They are a popular choice for swimmers and those who engage in intense workouts.
Sports-Focused Wireless Earbuds: These are designed with secure fit and durability in mind, ensuring they stay in place during rigorous activities. They often feature enhanced bass and noise cancellation to provide an immersive and uninterrupted listening experience.
- Growth Driver: The growth of the waterproof wireless earbuds market is attributed to factors such as the rising demand for portable and durable audio devices, advancements in Bluetooth technology, and the increasing popularity of wireless audio solutions. The market is also driven by the growing trend of outdoor and fitness activities where waterproof features are highly sought-after, alongside the continuous innovation and product development by key market players.
- Key Players: Major players in the waterproof wireless earbuds market include Sennheiser, Sony, Jabra, Beats, Bose, and others. These companies are capitalizing on current trends in portable and durable audio technology, further propelling the market’s growth with their innovative waterproof earbud designs and features.
9. Backpack large diaper bags
- Market: The backpack large diaper bags market is experiencing steady growth, with its value projected to rise from $654.8 million in 2018 to a higher figure by 2025, marking a CAGR of 2.9%. This growth trajectory highlights the market’s expansion, driven by increasing consumer preference for organized utility storage and hassle-free travel with babies.
- Types: Backpack diaper bags are a versatile and ergonomic way to carry all necessary items for baby care. They usually feature multiple compartments for organization and are designed to offer a hands-free experience. Large backpack diaper bags provide ample space for diapers, wipes, bottles, clothes, and other essentials, making them ideal for longer outings or for parents of multiples.
- Popular Products:
Large Capacity Backpack Diaper Bags: Known for their spacious interiors and multiple pockets, these bags allow parents to carry all necessary items. They often come with insulated bottle pockets, wipe-clean linings, and padded straps for comfort.
Stylish and Functional Backpack Diaper Bags: Combining fashion with functionality, these bags appeal to parents looking for an accessory that complements their style without compromising on practicality. They are made with durable, easy-to-clean materials and come in various designs to suit any taste.
- Growth Driver: The growth in the backpack large diaper bags market is attributed to factors such as the convenience these bags offer for carrying and storing baby utility products, and the growing trend among parents for organized and light luggage. The market is further driven by innovations in product design and capacity, catering to the needs of modern parents who are often involved in outdoor recreational activities like camping and picnics.
- Key Players: Key players in the backpack large diaper bags market include Carter’s, Inc.; Disney; Graco; Sanrio Co., Ltd.; J.J Cole Collections; Trend Lab; SUNVENO; OiOi, Arctic Zone & California Innovations Inc.; Petunia Pickle Bottom; Ju-Ju-Be; Storksak; and Amy Michelle. These companies are capitalizing on the trends of product innovation and online retailing, further propelling the market’s growth.
10. Vinyl heat transfers
- Market: The vinyl heat transfers market is experiencing notable growth, with its value projected to increase from USD 1340.3 million in 2021 to USD 2096.4 million by 2031, marking a CAGR of 4.6%. This growth trend reflects the market’s steady expansion and increasing demand in various applications.
- Types: Heat transfer vinyl is a versatile material used in the personalization and design of fabrics. It comes in various types including single-color, printable, and specialty options such as glitter, holographic, and glow-in-the-dark. HTV is praised for its durability and vibrant color options, making it a popular choice for custom apparel, banners, and other promotional items.
- Popular Products:
Single Color HTV: These are standard vinyls used for designs that require one solid color. They are known for their durability and ease of application, making them ideal for both professional and DIY projects.
Specialty HTV: This category includes glitter, holographic, and other textured vinyls that add a unique finish to any garment. These are especially popular for creating eye-catching designs for fashion, events, and special occasions.
- Growth Driver: The growth of the vinyl heat transfers market is primarily attributed to the efficiency and versatility of heat transfer technology, which is increasingly preferred for applications in the textile industry, consumer goods packaging, and other sectors. The market is further driven by technological advancements, consumer expenditure on personalized and stylish garments, and the growing trend of using eco-friendly heat transfer materials.
- Key Players: Major players in the vinyl heat transfers market include Stahls’ Inc, Chemica, Dae Ha Co. Ltd., Avery Dennison Corp, Siser Srl, Hexis Corporation, Poli-Tape Group, MINSEO Co, Unimark Heat Transfer Co, SEF Textile, Advanced Display Materials, Neenah, Sappi Group, Hansol, and Guangdong Guanhao High-Tech. These companies are capitalizing on the trends of product innovation and market expansion, further propelling the market’s growth.
Source on Alibaba.com
With this list of top trending products to sell, you can plan your procurement and sales strategy for the year.
As the leading B2B ecommerce platform for global trade, we make it easy to do business anywhere. With more than 200 million products, 200,000 suppliers, and one-stop solutions from payment-to-delivery protections to logistics services, Alibaba.com helps businesses of all sizes to succeed. Whether you are a solo entrepreneur, a four-person start-up, a purchasing manager for a global juggernaut, or a franchise owner, join the other millions of buyers on Alibaba.com and realize your success today!
Becoming a buyer on Alibaba.com offers several benefits, which cater to businesses of all sizes looking to source products from suppliers around the world. Here are some key advantages:
- Vast Supplier Network and Competitive Pricing: With more than 200 million products and 200,000 suppliers, Alibaba.com has access to a massive network of suppliers from various industries and regions, providing a wide range of products. Because of this, we are able to be more competitive in terms of price.
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- Alibaba.com Suppliers Verified: To qualify as a Verified Supplier, a supplier needs to have their business–including any factories–inspected. Alibaba.com partners with independent, world-renowned institutions to carry out such inspections. Verification service providers such as SGS, TÜV Rheinland, and Intertek check the supplier’s documentation online and perform on-site inspections to assure that the expertise of our suppliers is accurately reflected.
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- Customization and MOQs: Many suppliers offer customization services and are open to negotiating minimum order quantities (MOQs), which is beneficial for small businesses.
- Logistics Services: Integrated logistics services that can help arrange and track shipping, making the import process smoother.
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These benefits position Alibaba.com as a formidable platform for you, the business eager to optimize your sourcing processes and explore new global market opportunities.