Table of Contents
Introduction
Global market value of hair care
What are the best magnesium hair care products?
Scalp serums
Scalp sprays
Shampoos and conditioners
Hair masks
Final thoughts
Introduction
Of the many hair care trends in 2025, magnesium products are quickly becoming one of the must-have items among many consumers. Known for their ability to reduce scalp inflammation and promote overall hair health, magnesium products are popular among those looking for shinier and stronger locks.
In this article, we’ll take a look at which magnesium hair care products are the most sought after in 2025, and how best to use them.
Global market value of hair care
In recent years, the hair care market has seen a rise in demand for a variety of hair care products, ranging from simple shampoos and conditioners to hair oils and serums that are designed to protect the hair from damage.
Given that there are many different products for a variety of hair types, sellers must carefully consider which varieties to stock. As you might expect, some of the most popular products are those that are proven to boost magnesium in the average customer’s hair care routine.
In 2024, the global hair care market grew to over USD 97 billion and is expected to increase by a compound annual growth rate (CAGR) of 4% to 2032, bringing the total market value to approximately USD 138.06 billion. Women in particular spend the most on hair care products, and this trend looks to continue for the foreseeable future.
What are the best magnesium hair care products?
There are now countless magnesium hair care products available on the market, each with its own specific benefits. This can make browsing and settling on the correct product feel overwhelming.
According to Google Ads, “magnesium hair” had an average monthly search volume of 1,300 in 2024. And while searches remained consistent throughout the year, some months, such as February, June, and July, saw up to 1,600 searches. This demonstrates that magnesium hair care products are in high demand throughout the year.
Below, we’ll break down which magnesium hair care products are the most popular among buyers in 2025.
Scalp serums
One of the most popular hair care products on the market is magnesium scalp serum. Fast-absorbing and lightweight, this hair care treatment helps to reduce inflammation, nourish the scalp, and improve overall hair growth. Most formulas include active ingredients that can strengthen roots, alleviate scalp irritation, and enhance hair follicle circulation.
The blend of active ingredients, including biotin, zinc, or peptides, is designed to strengthen hair follicles and boost blood circulation. Magnesium scalp serums are very popular among customers concerned with thinning hair or those with sensitive scalps.
Brands such as Wild Science Lab and Vegamour are both growing in popularity – the first because of their magnesium-enriched formula that’s paired with niacinamide and witch hazel to help balance oil production, and the latter thanks to their plant-based formulas.
As with all hair care products, for the best results, buyers should always read the ingredients to ensure they’ve chosen a product that’s right for them. In some cases, it may be necessary to consult a dermatologist if the person suffers from chronic or severe symptoms.
Scalp sprays
Using a magnesium scalp spray can help to reduce oil buildup, soothe itchiness, and provide a cooling effect for the scalp. It’s a popular choice among people who suffer from dry or flaky scalps as well as those looking for a non-greasy addition to their hair care routine.
Buyers also enjoy magnesium scalp sprays because they absorb quickly without leaving residue, which is especially beneficial for individuals with oily hair types, thanks to the spray’s light texture.
These sprays typically feature magnesium chloride, one of the most bioavailable forms of magnesium on the market, which helps to reduce inflammation, flakiness, and dryness, while also improving hair follicle circulation. The addition of soothing ingredients such as peppermint, aloe vera, and rosemary also helps attract more buyers.
Asutra Mama Magnesium Spray, for example, uses essential oils such as rosemary to help stimulate healthy hair follicles and promote hair growth.
Shampoos and conditioners
Magnesium shampoos are one of the most popular types of magnesium hair care products. The cleansing formula of the shampoo helps to remove buildup on the scalp while delivering essential minerals. This shampoo is designed to promote cell turnover and blood flow, which plays a crucial role in maintaining strong and healthy hair.
Paired with a magnesium conditioner, the two work together to repair, hydrate, and strengthen hair. Magnesium conditioner works great for individuals with brittle or dry hair that requires extra hydration.
When it comes to specific brands, Om Botanical combines magnesium with herbs such as neem and fenugreek as an alternative to harsh chemicals – something more buyers are becoming more interested in.
Hair masks
For individuals in need of intensive repair and nourishment, the magnesium hair mask is one of the most effective treatments. This mask is designed to deeply condition the hair by restoring moisture, strengthening hair strands, and penetrating to repair damage to the follicles.
At the core of magnesium hair masks is either magnesium sulfate or magnesium chloride. Both of these components have scalp-stimulating properties and help with inflammation. Magnesium chloride is typically sourced from Zechstein sea deposits and is more water-soluble, whereas magnesium sulfate, also known as Epsom salt, is preferred for removing excess oil and buildup.
Some versions of magnesium hair masks may contain additional ingredients, such as essential oils, vitamin D, vitamin C, or keratin, which play a vital role in protection, hydration, and preventing future hair loss. Healthy hair growth is key with magnesium hair masks, so it’s common to find natural ingredients such as organic thyme oil or organic lavender oil in the ingredient list as well.
Brands such as Seven Minerals are incorporating magnesium into their hair masks, combining it with natural ingredients like coconut oil and shea butter. This promotes deep moisturizing of the scalp and helps to reduce overall inflammation.
Final thoughts
Using magnesium hair care products is a popular way to improve the hair growth cycle. Products such as shampoos and conditioners, scalp serums, sprays, and masks that incorporate magnesium will have a very positive impact on the scalp’s overall health and enhance hair vitality as well. Some products can even serve as a treatment for hair loss and offer additional key benefits.
There are so many products on the market today that it can be very overwhelming when buyers are trying to choose what’s suitable for them. Buyers should always review the ingredients and ensure that the product is specifically designed for their hair type. By investing in good-quality magnesium hair care products, your customers will rely on you for healthier and stronger hair for the foreseeable future.
