Sometimes, a fresh haircut is the perfect way for women to switch things up—like a mini makeover that leaves them feeling brand new. While it’s fine for them to stick to their usual styles like straight, curly, ponytails, or top knots, the right haircut can seriously level up their look.
Since hairstyles are always changing, looking out for the latest looks can be more fun than tasking. Read on for a roundup of nine amazing women’s hairstyle ideas inspired by Instagram in 2025.
Table of Contents
9 trending hairstyles for women and which products to sell
1. The bob
2. The lob (long bob)
3. Curtain bangs
4. Butterfly cut
5. Pixie cuts
6. The high ponytail
7. The shag cut
8. The wet look
9. Beach waves
Bottom line
9 trending hairstyles for women and which products to sell
1. The bob
The bob is a classic style that’s still easy to maintain and looks amazing. The style works for everyone and is flexible enough for women to dress up or down for any occasion. However, since not everyone can chop off half of their hair, bob wigs have become a popular alternative. They allow consumers to enjoy the style without the commitment. However, if consumers don’t mind trying the style with their natural hair, they may need the following products to pull it off:
- Heat-resistant synthetic bob wigs for an affordable alternative
- Hair serums for smooth and neat finishes
- Flat irons and texturizing sprays to create different bob styles
2. The lob (long bob)
Let’s say consumers love the bob but want something a bit longer. The good news is that they have the lob. It’s the perfect middle ground for customers who wish to keep some of their hair length while trying a classic style. The lob offers the same clean look but with more styling freedom (thanks to the length). Here’s something interesting: Retailers can offer clip-in extensions to allow customers to adjust their lob’s length or volume.
Products beauty retailers can sell:
- 100% human hair lob wigs in straight, wavy, or curly textures
- Blunt-cut lace-front lob wigs for a sharp and modern look
- Clip-in extensions for customizable length and volume
- Texturizing sprays and wave-enhancing mousse for styling
- Flat irons and curling wands for different lob styles
3. Curtain bangs
If there’s one style taking over, it’s curtain bangs. Seriously, it’s everywhere right now, with over 556K posts on Instagram. Women love these bangs because they’re softer and more relaxed than the traditional straight-across style, giving a flattering, face-framing effect that works with almost any haircut.
The best part is that women can pair it with other styles, like the lob, pixie cut, or long hair. Even if ladies can’t pull it off with their natural hair, they can always use clip-in bangs for the same look. So, if they don’t like to show much forehead, curtain bangs won’t be a bad idea.
Products retailers can sell
- Lace-front wigs with pre-cut curtain bangs
- Clip-in bangs for those hesitant about a permanent cut
- 22”-30” body wavy hair bundles to pair with the bangs
- Curling mousse and texturizing sprays for an effortless flow
4. Butterfly cut
The butterfly cut is one of those styles anyone can instantly recognize. Many celebrities have rocked this style, solidifying it as a top trending style for women. Why do so many people love it? The style features long, face-framing layers that add movement and volume, making it perfect for women who love rocking fuller looks without sacrificing hair length.
Products retailers can sell
- Clip-in layered extensions for instant volume
- Heat-friendly synthetic wigs with butterfly layers
- Round brushes and volumizing sprays to enhance movement
5. Pixie cuts
Few hairstyles are as classic as the pixie cut. Despite being around since the 1950s, the style keeps returning for some more time in the spotlight—and it doesn’t seem like it will fall out anytime soon. Women keep rocking the pixie cut for its bold simplicity and how it draws attention to facial features. While the hairstyle is incredibly stylish, maintaining it is also a breeze. Additionally, pixie cuts are the perfect style for anyone who doesn’t like their hair hovering over their face.
Products retailers can sell
- Lace-front pixie wigs for a natural-looking short style
- Styling pomades and texturizing sprays to define and shape the cut
- Precision scissors and detailing combs for at-home maintenance
6. The high ponytail
The high ponytail is a classic favorite—and for good reason. It instantly gives women an attractive lift and adds a touch of polish, which is why many wear it to red carpets and fashion spreads. One of the best things about this style is how versatile it is. It works with nearly every hair type (straight, wavy, or curly), meaning women can easily tweak the ponytail to match their natural texture.
Products retailers can sell
- Human hair drawstring ponytail extensions
- Wrap-around synthetic ponytails for quick styling
- Strong-hold styling gels and edge control products
7. The shag cut
This hairstyle is perfect for women looking for an effortlessly cool, laid-back vibe. The shag cut is a great way to add texture, volume, and movement, which makes the style especially great for naturally wavy or curly hair. Plus, it’s low-maintenance, so women won’t need styling it all day.
If clients have fine hair, the shag cut’s layered look can make their hair look thicker and fuller. It’s also a great pick for anyone who loves that slightly edgy, rock-and-roll feel but still wants something easy to manage.
Products retailers can sell
- Pre-layered shag wigs with curtain bangs
- Matte texturizing sprays and lightweight mousse for styling
- Curling wands with different barrel sizes to create the shag effect
8. The wet look
The wet look is a bold, stylish choice that offers a high-fashion vibe with minimal effort. It instantly adds a touch of glamor and works perfectly for women with defined features or high cheekbones, as it highlights the face’s natural shape. Another bonus? The wet look holds its look all day, meaning women will enjoy that sleek, polished finish without needing constant touch-ups.
Products retailers can sell
- Straight lace front wigs for a polished wet look
- Lightweight styling gels for a glossy finish
- High-shine serums and oil sprays
- Wide-tooth combs for styling the sleek effect
9. Beach waves
Beach waves are perfect for women who want an effortless, sun-kissed vibe. They give the hair a relaxed, natural look without much effort. This style is especially easy for people with wavy or curly hair, though women with straight hair can also pull it off with the right tools. Beach waves are a great choice if women want soft, loose textures without the tight curl structure.
Products retailers can sell
- Pre-styled beach wave, lace front wigs.
- Clip-in wavy extensions for instant volume
- Sea salt sprays and wave-enhancing mousses
- Curling irons with a barrel size perfect for beachy waves
Bottom line
Women are always searching for something fresh and exciting. But major hair changes are intimidating—as no one wants any regrets. Retailers have the unique opportunity to provide practical solutions through wigs, extensions, and styling products. Women can experiment at home, test new looks, and feel confident without stressing over salon visits or permanent decisions.
