Easter has grown from a solemn religious observance into a vibrant cultural celebration embraced by diverse audiences worldwide. Today, it drives billions in consumer spending across festive apparel, home décor, confections, and experiential activities, blending tradition with modern creativity. As shoppers increasingly prioritize convenience, sustainability, and personalized offerings, businesses must adapt to evolving demands—from digital-first purchasing behaviors to eco-conscious product choices. Below, we explore key Easter 2025 consumer insights, top-selling product opportunities, and actionable strategies for sourcing quality items efficiently.
Facts and Figures About Easter You Need to Know
As one of the most celebrated Christian holidays, Easter has become a pivotal occasion for retailers and businesses worldwide. The holiday not only symbolizes resurrection and renewal but also marks a significant period for consumer spending, particularly in sectors such as food, apparel, and decorations. In recent years, the Easter season has seen a growing trend in experiential purchases, with consumers increasingly seeking unique and memorable ways to celebrate.
- In 2024, Easter spending in the United States was expected to reach a total of $22.4 billion, with consumers spending an average of $177.06 per person on Easter-related purchases, according to the National Retail Federation.
- While 81% of Americans engaged in Easter-related activities in 2024 (NRF), price-conscious behavior persists—67% of shoppers now compare prices across at least three platforms before purchasing, compelling businesses to adopt aggressive pricing strategies and curated bundle deals (Prosper Insights & Analytics).
- Easter decoration sales soared to a 41% increase in 2024 versus 2019 levels, fueled by consumers’ heightened focus on elaborate themed décor and garden displays, with annual spending now surpassing pre-pandemic figures by over $500 million.
The Easter holiday has seen a significant shift towards digital and online shopping, particularly following the pandemic’s impact on consumer behavior. Many consumers now prefer the convenience of purchasing Easter gifts and supplies online, leading to a surge in e-commerce activity during the holiday season. This trend is particularly evident among younger generations, who are more likely to engage in online shopping and use social media platforms to discover and purchase Easter-related products.
- In 2024, online sales for Easter grew by 15% year-over-year, with mobile devices accounting for nearly 50% of all online transactions during the holiday period.
- Social media platforms played a crucial role in influencing Easter purchases, with 45% of consumers reporting that they discovered Easter products through social media channels.
- Personalized and customizable Easter gifts have become increasingly popular, with 30% of consumers expressing a preference for unique, tailor-made items.
Easter is also a time when many consumers focus on sustainable and eco-friendly products, reflecting a broader trend towards environmental consciousness. This shift is evident in the rising demand for ethically sourced materials, recyclable packaging, and products that promote sustainability. Retailers and brands that align with these values are likely to resonate well with environmentally conscious consumers, particularly among Millennials and Gen Z.
- A survey conducted in 2024 revealed that 67% of consumers considered sustainability a key factor in their Easter purchasing decisions.
- Eco-friendly Easter products, such as biodegradable decorations and organic chocolate, saw a 12% increase in sales compared to previous years.
- Retailers offering sustainable options reported higher customer satisfaction rates, with 73% of eco-conscious consumers stating they would return to purchase from the same brand in the future.
Top Easter Product Opportunities for 2025
Prefilled & Customizable Egg Solutions
The 1153% YoY surge for “pre filled easter eggs” (Amazon search volume: 125,236) and 705% growth for toy-filled variants highlight consumers’ demand for convenience. Data shows:
- 507% increase in “prefilled easter eggs” searches (286,337 monthly volume)
- 390% spike for “easter egg fillers”, particularly mini puzzles and sensory toys for toddlers
Actionable Tip: Combine practical packaging (biodegradable eggs) with themed toys like bunny-shaped erasers or carrot-growing kits. Use keywords “easter egg fillers for toddlers” in product titles.
Demographic-Specific Basket Kits
“Easter basket essentials” dominate with 1.27M+ searches (+1276%), while age-targeted variations show untapped potential:
- “easter basket stuffers for teens” (Google Trends: +314%) favor tech accessories like pastel phone cases
- Toddler-focused “easter basket stuffers” prioritize soft plush bunnies (Amazon search growth: +311%)
Key Insight: Curate kits tagged with “easter basket stuffers for toddler/teens” – 62% of parents seek age-appropriate options (2024 NRF Easter Survey).
Premium & Allergy-Friendly Confections
Individually wrapped candies drive 965% search growth (140,452 searches), with 3 emerging niches:
- Vegan chocolate eggs (Google Trends: “easter egger chicken” +22,200)
- Nut-free “easter candy” (+483%, 1.07M searches)
- Low-sugar options using monk fruit sweeteners
- Data Point: 78% of shoppers pay premium for allergen-safe treats (2024 Food Allergy Research & Education).
Photo-Worthy Kids Apperal and Accessories
Parents love to shop easter-themed apparel for their children! With Google Trends reveals 90,500 searches for “shop easter dress for girls”, sellers should never miss this profitable chance:
- Coordinated family outfits with matching “happy easter images”-ready accessories. Offer dresses suitable for Easter gatherings and church services.
- Bunny Ears Headbands⎯Create playful bunny ears headbands for children and adults, perfect for Easter egg hunts and parties.
- Themed Socks⎯Design socks featuring Easter motifs like bunnies and eggs, adding a fun element to any outfit.
- Strategy: Bundle dresses with DIY egg-decorating kits tagged “shop easter” to boost AOV.
Festive Decorations
As Easter becomes a significant occasion for themed home décor, the demand for festive decorations continues to grow.
- Bunny Figurines⎯Offer a range of bunny figurines in different styles, from traditional to modern, to suit diverse tastes.
- Outdoor Projection Lights: Bunny-shaped LED projections for gardens, aligning with the 22,200 searches for “easter egger chicken” (likely a misspelled decor trend).
- Pastel tableware sets (+217% Pinterest saves in Q1 2025) to light up meals time for spring.
- Wreaths⎯Design wreaths using spring flowers and Easter-themed ornaments to add a festive touch to doors and walls.
Children’s Toys and Activities
Easter is a time for fun and play, and children’s toys and activities are a key category for families celebrating the holiday.
- Augmented Reality (AR) Egg Hunts Kits: Offer complete kits with eggs, baskets, and clues for organizing Easter egg hunts at home. Pair physical decorations like “easter egg” sets (Google Trends: 27,100 searches) with app-enabled treasure hunts.
- Reusable cotton “easter egg” dye kits (+290% Etsy searches) ⎯Offer natural, non-toxic egg dyes that can be reused, reducing waste and promoting sustainability.
- Use plantable seed paper religous easter cards growing wildflowers for Gen Alpha appeal
Festive Books as Multigenerational Connectors
68% of grandparents purchase Easter items blending nostalgia with modern values (AARP 2024 Holiday Survey). The 193% increase in searching “easter books” (Amazon search volume: 91,496) reflects demand for both entertainment and educational value. Leverage these niches:
- Easter books explaining religious traditions are always classic gifts for kids.
- Tactile Story Kits: Bundle books with plush bunny puppets (+311% toy searches) for interactive toddler engagement (“easter basket stuffers for toddler” keyword opportunity).
Tips for Buying Quality Products: Sourcing from China’s Supply Chain for Festive Success
1. Optimal Timing for Easter Preparations
According to the National Retail Federation (NRF), 43% of Easter shoppers start purchasing products by February, with early-bird consumers driving 33% of total sales. For time-sensitive categories like customizable egg kits and apparel, production lead times (15–30 days) and shipping (30–45 days via sea freight) necessitate early orders.
2. Specialized Industrial Clusters in China
China’s supply chain thrives on regional specialization:
- Prefilled Egg Solutions & Festive Toys: Focus on Yiwu (Zhejiang) and Shantou (Guangdong), home to 60% of China’s plastic and toy exports (China Customs, 2023). Yiwu suppliers excel in rapid-turnaround biodegradable egg production, while Shantou dominates sensory toy manufacturing.
- Kids’ Apparel & Bunny Accessories: Source from Huzhou (Zhejiang) for premium cotton dresses and Guangzhou (Guangdong) for themed socks and headbands. These regions produce 45% of China’s seasonal apparel exports.
- Premium Confections: Partner with Shanghai and Suzhou (Jiangsu) for vegan chocolates and nut-free candies. These hubs house ISO-certified factories meeting FDA/EU standards.
- Festive Decorations: Foshan (Guangdong) leads in resin bunny figurines, while Zhongshan specializes in LED garden projections.
- AR Egg Hunt Kits: Shenzhen’s tech ecosystem delivers integrated AR solutions, combining hardware and app development.
3. Delivery Timelines by Product Category
- Customizable Plastic Eggs (Yiwu): 72-hour turnaround for bulk orders.
- Apparel (Huzhou): 3–4 weeks (including embroidery/packaging).
- Allergy-Friendly Candy (Shanghai): 3–5 weeks (with certification).
- Resin Decorations (Foshan): 4–6 weeks for intricate designs.
- AR Kits (Shenzhen): 5–7 weeks (app integration + hardware assembly).
Pro Tip: Use Alibaba.com’s Trade Assurance to secure on-time delivery. Suppliers in these clusters often offer low MOQs, ideal for testing seasonal demand.
By aligning with these regions and timelines, businesses can capitalize on Easter 2025 trends while balancing cost, quality, and speed.
Conclusion
Easter 2025 presents a lucrative opportunity for retailers and wholesalers to meet shifting consumer preferences, from allergy-friendly treats and AR egg hunts to sustainable décor and photo-ready family apparel. With U.S. Easter spending surpassing $22 billion annually and sustainability now influencing 67% of purchases, aligning your inventory with trends like customizable bundles and eco-friendly materials is critical. By leveraging China’s specialized manufacturing hubs, you can secure high-quality products while optimizing costs and delivery timelines. Ready to capitalize on this seasonal demand? Visit Alibaba.com today to connect with vetted suppliers, access Trade Assurance protection, and streamline your Easter sourcing strategy for maximum profitability.
Key Takeaways:
When is in 2025?
It falls on this year. Oh, and heads up—there are days left to prepare!
2. Who Actually Celebrates Easter?
Easter is primarily a Christian holiday celebrating the resurrection of Jesus Christ, observed by over 2 billion Christians worldwide in countries like the United States, Germany, Italy, Brazil, the Philippines, and parts of Africa. However, it has also evolved into a cultural and commercial celebration in many regions, even among non-religious communities.
3. What’s Hot to Sell for Easter This Year?
Eco-Friendly Decorations: Biodegradable Easter eggs, reusable fabric baskets, and plantable seed paper cards.
Outdoor Essentials: Garden decorations (e.g., egg-shaped solar lights), picnic sets, and reusable outdoor games.
Premium Chocolates & Treats: Organic, vegan, or fair-trade chocolates in minimalist packaging. Custom-printed eggs with logos/names are a hit.
Kids’ Activities: DIY craft kits (e.g., egg dyeing sets, bunny-themed slime), plush toys, and themed puzzles.
Festive Apparel: Matching family pajamas, bunny-ear headbands, and pastel-themed clothing for spring.
