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Why Faux Freckles Are Taking Over Social Media

Person laying down wearing minimal makeup with freckles

People born with natural freckles may be amused by the latest beauty trend taking social media by storm: faux freckles. Sweeping TikTok and other social media platforms in 2023, the trend marks a shift towards embracing individuality and self-expression, especially considering how many people born with freckles were teased, or even bullied, for them when growing up.

Here, we’ll discuss the popularity of faux freckles and how people are achieving this look so that you stock the appropriate products to meet consumer needs.

Table of Contents
What are faux freckles?
Popularity of faux freckles in 2023
How to create faux freckles
Embracing beauty trends in your business

What are faux freckles?

As the name suggests, faux freckles are fake freckles that people apply to create the appearance of freckles, typically on their cheeks and across the bridge of their nose. While many use makeup to create this freckled look, some go as far as tattooing on freckles.

Popularity of faux freckles

Faux freckles have become incredibly popular in 2023. As of the fall, #FauxFreckles has over 739 million views on TikTok, while #FakeFreckles has 139 million views, and #HowToMakeFauxFreckles has over 1.7 million views.

Trends espousing the inherent beauty of natural features have been on the rise over the last year, and faux freckles are a great way to enhance a no-makeup-makeup look. Many attempt to capture this look because freckles are often associated with youth, playfulness, and innocence.

Faux freckles are also an opportunity for people to express themselves. Some go for a less natural and more expressive look, for example, these rainbow tattoo freckles. While colorful and realistic freckle tattoos have become popular, others prefer bright, expressive freckle looks with additional makeup as well, like in the photo below.

Person with expressive makeup over one eye and faux freckles

What is freckle tattooing?

Freckle tattooing is done in the same manner as eyebrow microblading. This semi-permanent cosmetic tattooing technique involves using a small handheld tool with fine needles to deposit pigment into the superficial layers of the skin that can last for one to three years.

Tattooing is a great option for those who want to fully embrace the freckled look and don’t have the patience or time to reapply them regularly.

Faux freckles and celebrities

With the faux freckle trend taking over social media, we are seeing more celebrities embracing their natural freckles.

Pamela Anderson on Instagram showing off her natural freckles

For example, Pamela Anderson, known for her signature ’90s dark, smokey eyes and glossy lips, has shifted to an all-natural look, as seen in a recent Instagram post showcasing her freckles and radiant skin.

The 56-year-old actress attributes this change to the passing of her makeup artist, Alexis Vogel, and describes going makeup-free as “freeing, fun, and a little rebellious.” Fans praised her natural appearance in the comments, expressing love for her freckles. Anderson, embracing her age, shared a series of makeup-free selfies and emphasized her contentment with her current self.

Person with brown eyes with faux freckles

How to create faux freckles

There are several different ways that consumers can create faux freckles. Below we’ll dive into the most popular means.

1. Eyebrow pencil or eyeliner

Many consumers are using the products they already have to create their faux freckled look. For example, eyebrow pencils are a great option because they come in a variety of colors and are easy to apply.

Liquid eyeliner or cream eyeshadows can also be a great way to create this look. However, it’s important not to go too dark, so black tones are generally out of the question.

Of course, powder eyeshadow in brown tones does work, too, but the application process is more challenging, and setting them may be important to ensure that they last.

2. Fake freckle pen

Some beauty brands offer freckle pens or markers specifically designed for creating faux freckles. These products often come in a variety of shades and are formulated to provide a natural look.

3. Self-Tanner

For those looking for a longer-lasting look, self-tanner is a great option, but precision is important when applying.

4. Henna

Henna, with over 755 million views on TikTok, is one method of faux freckles that has become especially popular, and the results are beautiful.

Henna is also longer lasting than makeup but not as permanent as semi-permanent freckle tattooing, which makes it a great in-between option. However, it’s imperative to know the source of the product, as not all henna products are made for the skin, and others have chemicals that can be toxic or cause irritation, particularly for those with sensitive skin.

If henna is going to be used on the face, it should be made with natural ingredients and always be patch-tested before use.

Men and the faux freckle beauty trend

In the last several years, men have been embracing self-care and beauty trends more than ever, and this too stretches to faux freckles. There are many male beauty TikTokers who have provided tutorials on the application of faux freckles. Many of these videos get more than 15k views, with this one tutorial from Daus Mendoza even received more than 590k views and over 50k likes.


Staying informed about evolving beauty trends, like faux freckles, is crucial for businesses catering to beauty product sales. Understanding consumer preferences and incorporating products aligned with these trends is key to meeting market demands.

By embracing the celebration of individuality and self-expression, beauty businesses can curate product lines that resonate with consumers seeking innovative, trend-forward solutions.

If you’re involved in a beauty-related business, stay on top of the latest trends via Alibaba.com Reads.

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