Unfortunately, many people live stressful lives, with their bodies bearing the full brunt of it. The current generation’s unhealthy obsession with gadgets and the huge digital world is sending eye health on a downward spiral. Although many overlook the eyes, they also need some care after all that hard work—and eye massagers are one of the best routines to adapt.
These products are incredibly popular and versatile. Eye massagers are like a blessing for consumers with tired eyes—and there are many of them—making the selection process tasking. Keep reading this in-depth guide to discover superb features consumers want in their eye massagers.
Table of Contents
A look at the eye massage equipment market in 2024
Why do consumers want eye massagers?
Types of eye massagers
Amazing features to look out for when adding eye massagers to inventories
Tips to know before selling eye massagers in 2024
Final words
A look at the eye massage equipment market in 2024
Migraines are a big issue for approximately 37 to 40 million people in the United States due to the enormous demand for workers to use computer screens for long hours. As a result, eye massagers are gaining incredible momentum as a solution to handle the strain popular with too much screen time.
For this reason, the global eye massage equipment market is recording significant growth. According to experts, the market grew to US$ 17.57 million in 2024 from US$ 16.41 million in 2023. But, forecasts suggest a steady growth to US$ 26.74 million by 2030 at a 7.21% compound annual growth rate (CAGR). North America is also the dominant region in the eye massage equipment market due to changing lifestyles and rapid adoption necessitating such purchases.
Why do consumers want eye massagers?
Everyone depends on smartphones, laptops, and computers for office work, school assignments, or entertainment. In truth, using them has become a daily necessity, with many consumers using them for extended periods. But many often fail to realize the immense strain and pressure using screens puts on the eyes.
Unfortunately, the more time consumers spend on screens, the more strained eyes will feel. And a good night’s sleep may not be enough to rest the eyes properly. With more consumers now understanding the importance of eye health, they demand eye massages to give the eyes the relaxation they deserve.
Consumers also flock to eye massagers because they help relieve eye strain, improve dark circles, and combat puffiness. They also come in handy for people suffering from temple pressure, facial pain, headaches, and insomnia. If consumers want to enhance their overall eye health, these products are for them!
Types of eye massagers
Eye massagers are not universal. They come in different designs and use various technologies to give the eyes a relaxing experience. So, sellers must understand the different types of products before choosing these awesome ones. Here is a look at four of the most common ones:
Heat eye massagers
These eye massagers are the most affordable types. They use heat to loosen muscles around the eyes and increase massage effectiveness. Heat eye massagers are also the best option for handling dark circles and inflammation. However, they can’t do more than help solve issues on the skin’s surface. The deeper the problem, the less effective heat eye massagers become.
Wearable eye massagers
Some eye massagers can become uncomfortable if consumers wear them for long. But not these bad boys. Manufacturers build wearable eye massagers for longer sessions. Although they look like skin musks, these massagers boast larger frames decked with cushioning to prevent potential irritation.
Wearable eye massagers are also popular for their multiple heat settings, offering more massage intensities and effectiveness than other types. But there’s a catch: manufacturers trade off portability and travel-friendliness for their extended wear time.
Infrared eye massagers
If consumers want to do more than relax their eye skin’s surface, they’ll opt for infrared eye massagers. In addition to improving eye health, these awesome devices increase blood flow, resulting in better vision and helping to handle inflammation. Unlike regular heat massagers, infrared models reach deep into the skin to soften the entire muscle tissue.
Vibration and pressure eye massagers
These massagers employ a fine, gentle vibrating movement to deliver a soothing massage to the eye area. Their trembling movement is great for promoting relaxation and reducing tension. On the other hand, pressure massagers use pressured air or water to provide gentle eye massage experiences. They can also relieve fatigue and stimulate blood circulation.
Amazing features to look out for when adding eye massagers to inventories
Comfort
An eye massager would be useless to consumers if it’s uncomfortable. So, to avoid consumers requesting returns, sellers must prioritize choosing eye massagers to offer maximum comfort. Generally, they should be soft and lightweight while featuring materials that won’t irritate consumers.
Sellers can also ensure their chosen massagers come from special silicone. Currently, they’re the safest options available. Remember to select models with padding around their edges. This feature is like a pillow, allowing massagers to rest comfortably on the user’s face.
Custom settings & additional features
Want to keep consumers’ attention and get them to buy? Go for massagers with all sorts of features and settings—those are the best! Such eye massagers put the experience in the hands of the users, allowing them to customize the massage experience, type, pressure, and much more. Nothing beats enjoying a personalized experience.
Some eye massagers even offer built-in speakers so consumers can play their favorite tunes while receiving eye pampering. The more features and customizations eye massagers have, the more attractive they’ll be to consumers, especially when they’re looking for high-end models.
Power source
Electrical eye massagers can use two power sources: replaceable or rechargeable batteries. Choosing between these types depends on consumers’ usage frequency. Eye massagers with rechargeable batteries are the best options for consumers wanting frequent eye massages. It’ll save them the cost (and stress) of replacing batterings every three or two weeks.
Conversely, consumers who don’t use eye massagers frequently can use replaceable batteries. Since rechargeable eye massagers take some time to get full power, they’ll get a more instant operation with replaceable variants. But if they still want rechargeable eye massagers, models with small interfaces displaying battery power will be handy.
Note: Smaller eye massagers use batteries that last around 15 minutes, while the bigger ones can operate up to 60 minutes.
Size and design
Some eye massagers feature foldable and portable designs, while others have more robust designs. However, this size and design variety allows consumers to choose the best ones for their massage experience. However, the bigger and more robust ones are often medical-grade quality, which is also the most expensive.
Keep in mind that not everyone feels comfortable with big-eye massagers. Some robust models may weigh way more than smaller ones (because of all the technology they pack), creating more issues during longer sessions. Still, it depends on what consumers want. If they wish to have massage sessions wherever they go, foldable designs would be better. But more robust ones will appeal to them if they don’t mind the extra weight.
Adjustable vs. elastic headband
Headbands also play a huge role in eye massager comfort. Businesses can offer massagers with adjustable headbands if they want the most comfortable experience. Consumers can easily customize them regardless of their head shape or size.
In contrast, elastic headbands need some breaking in for consumers to get comfortable. They start too strong, making the headbands push too tightly on the face. While it feels uncomfortable initially, these headbands will eventually conform to the user’s head for the perfect fit.
Tips to know before selling eye massagers in 2024
Don’t underestimate manual massagers
Not everyone is tech-savvy enough to use electric eye massagers. If consumers want the simplest way to alleviate their eye strain and stress, they’ll demand manual massagers. Usually, these massagers come with a 360-degree rolling ball head, giving consumers a soothing and comfortable eye massage without all the tech mumbo jumbo.
Note: Manual massagers can also soothe the skin naturally, helping consumers look younger and more vibrant.
Understand the safety precautions of eye massagers first
Although eye massagers are 100% safe, certain consumers can’t use them. So, businesses must avoid offering eye massagers to consumers suffering from retina conditions, diabetes, cataracts, and eye infections/injuries—especially when they don’t have the go-ahead from their eye physician.
Go for eye massagers with a handheld remote
Remote controls add an extra layer of comfort to the eye massager experience. Such models allow consumers to make quick adjustments while receiving their messages. Remote controls will make it easy to increase or decrease massage intensity, pressure, music volume, or switch tunes.
Final words
Eye massagers are simply amazing! They’re the go for getting that much-needed rejuvenation after a long at work or adding some eye pampering to beauty routines. And it’s not all talk either—these products are rapidly gaining popularity, and Google data proves it. Interest in eye massagers has risen by over 70%, from 60,500 in 2023 to 111,000 searches in January 2024! A huge and growing audience is waiting for this product—so businesses can use this guide to grab the best eye massagers and ensure irresistible offers in 2024.
