The kitchen is the heart of many homes where people come together to catch up with loved ones as they prepare meals. For a long time, kitchens and rugs were like water and oil. However, the kitchen has become a more social space, and not only for cooking, with more people accepting the idea of kitchen rugs to make the space more cozy and inviting.
As more people adopt the kitchen mats and carpets trend, small businesses and retailers should take advantage of this emerging trend and stock kitchen rugs. Small businesses should have high-quality rugs in stock that can handle heavy foot traffic and have different styles and textures to suit all your customers’ needs.
Table of Contents
Market size and growth
Kitchen rug ideas to explore
Factors to consider when buying kitchen rugs
Conclusion
Market size and growth
The area rug market has grown recently, with people using kitchen rugs and others wanting to show off their style. According to Future Market Insights, the estimated market size for area rugs in 2024 is USD 12.6 billion and is estimated to grow at a compound annual growth rate (CAGR) of 5.1% to reach USD 20.8 billion by 2034.
Innovative technology that provides more features in rugs, like temperature control and health monitoring, has influenced the growth of the area rug market.
Additionally, consumer demand for premium and luxury carpers has also increased the demand and market size.
Retailers should take advantage of this trend to provide their customers with sustainable, premium kitchen runner rugs and increase their competitive advantage and sales.
Kitchen rug ideas to explore
Introducing kitchen rugs can make a big difference in how a kitchen appears, and they help create a warm and inviting space amidst all the metal and wood. Some of the kitchen rug ideas retailers can recommend to their clients include:
Vintage
One can never go wrong with a vintage carpet. If your customers love vintage things, they will appreciate a well-maintained vintage kitchen rug, which pairs well with modern details. Most vintage kitchen carpets are made with easy-to-maintain fibers and have decorative fringes, which add to their charm.
Vintage kitchen rugs give the room a welcoming and calming atmosphere, whether your kitchen is traditional, contemporary, or bohemian.
Contrasting colors
Contrasting colors can add a pop of color to the kitchen. You can use different colors to create a contrast with your kitchen cabinets or other kitchen decor. The contrasting colors of the area rugs will uplift the laid-back kitchen look.
Natural fibers
Natural and sustainable materials like jute can give a coastal look in a kitchen. Jute kitchen runners give one a feel of the seaside vibes even if they are miles away from the coast. You can also stock sisal and seagrass kitchen floor mats. They are easy to clean and sustainable, helping reduce carbon footprint.
Double up
No one said kitchens should only have one runner. If your customer has a kitchen island, you can recommend double runners for each side of the island. Each mat can have its own charm, with different styles, fibers, and patterns that complement each other.
Factors to consider when buying kitchen rugs
Customers should consider several factors when buying kitchen rugs and carpets. As a retailer, you should also consider these factors when stocking so you have what your customers desire. Some of the factors to consider include:
Size
Size matters a lot when picking out kitchen rugs. Some people have long kitchens, which will need kitchen floor runners, while other kitchens are wider and will need wide rugs. Retailers should stock different-sized kitchen mats and runners to cater to all their clients.
Some are looking for small mats to keep in front of the sink, while others want a larger carpet they can place under their breakfast table. No matter your clients’ needs, having different sizes in stock will keep the customers coming back.
Fibers
Kitchen rugs come in different fibers to serve various needs and preferences. The best fibers for kitchen floor mats include synthetics or a mixture of artificial and natural fibers.
The kitchen is a high-traffic area, and the mats will be subjected to a lot of use. Synthetic fibers like polyester, nylon, and polypropylene will gracefully handle the abuse. Moreover, they are easy to maintain and durable.
People may prefer oriental rugs for their kitchens. Stock different styles, especially flat weave fibers, which are best for kitchen floor runners. Oriental rugs with bigger fibers are not ideal for the kitchen as food spills are inevitable, and they will embed in the fibers, which is hard to clean and will ruin the fibers.
Variety
Customers have different tastes and preferences. When stocking kitchen floor mats, ensure you have a wide variety of colors, sizes, shapes, fibers, designs, and materials.
Customers choose kitchen mats that match their home decor and complement their cabinets and other accessories. Having a wide variety of kitchen rugs will give your customers options to choose from and will keep them loyal.
Anti-slips
The kitchen is subject to slips. Ensure the kitchen rugs you stock have anti-slip backing to prevent slipping accidents. Some rugs may not come with anti-slip backing. In this case, you should stock anti-slip backing separately and recommend it to clients who want kitchen mats without anti-slips.
The anti-slip backing is also valuable if your customer has thinner rugs. It adds thickness to mats, especially where one is standing for a long time, like beside the stove when cooking or at the sink. They also add extra padding which makes working in the kitchen more comfortable.
Conclusion
Kitchen rugs are a great addition to make a kitchen warmer and welcoming. Kitchen runners come in various sizes, shapes, materials, and designs to suit different consumer preferences and styles. When stocking kitchen floor runners, ensure you have a variety of shapes, sizes, fibers, and designs to cater to all your clients’ needs.
