Tattoos are works of art, often used as a means of self-expression or to commemorate a special person or memory. Many people love tattoos but aren’t ready for anything permanent.
It could be because they don’t trust tattoo inks or can’t endure the painful process. Whatever the case, tattoo stickers offer a less permanent alternative. And they’re incredibly popular nowadays.
Read on for an overview of the market for tattoo stickers and why they have become so popular, and discover how to enter this market with the right options in 2024.
Table of Contents
What’s the tattoo sticker’s market size in 2024
Why are tattoo stickers so popular?
What to consider when entering the tattoo sticker market
Rounding up
What’s the tattoo sticker’s market size in 2024
According to research, tattoo stickers are highly profitable. The market reached a valuation of US$ 33.77 billion in 2023. Experts predict it will reach US$ 42.21 billion by 2030, registering a 5% compound annual growth rate (CAGR).
The research revealed that several factors, such as fashion trends, the population’s rising acceptance of body art, and cultural changes, impact the tattoo sticker market. Also, the rising prominence of temporary stickers influences market growth.
Based on the above report, North America accounted for the largest share in 2023, with the U.S. emerging as a significant contributor. The region is leading the tattoo sticker market due to the popularity of body art in Western culture.
Why are tattoo stickers so popular?
Tattoo stickers are all the rage this year for good reasons. They’re a convenient way to temporarily adorn the skin, as consumers can apply them easily with water and remove them without much hassle.
Another advantage in their arsenal is their incredible design variety. Their thin, flexible materials can come with various designs, ranging from animals and flowers to tribal symbols. Consumers can express their creativity and personalize their experience—all without commitment.
Speaking of personalization, consumers can customize their tattoo stickers with personal photos or text, adding a unique touch to showcasing individuality. Because of these advantages, tattoo stickers are quite famous search-wise.
According to Google data, tattoo stickers got 74,000 searches in January 2024—a 20% increase from 2023’s 60,500 inquiries.
What to consider when entering the tattoo sticker market
Size
Knowing where to paste a tattoo sticker is crucial when selecting a size. Consumers will always choose stickers that complement the parts they wish to apply for the most aesthetic and realistic result.
The appropriate size of the tattoo sticker shouldn’t be determined solely by its visual appeal. Business buyers should also consider other key factors. The perfect tattoo size should also account for the chosen area’s contours and dimensions.
For instance, if consumers want tattoo stickers for smaller body parts like wrists or ankles, offering a more delicate and petite design would make a great look. They also enhance the area’s natural curvature. On the other hand, bigger and more intricate designs will fill the space better for people who want stickers on larger body parts, like the upper arm and back.
Size also relates to the details or elements contained in the design. Some tattoo stickers may require a certain space to be clear and visible.
Choosing the right size for complex designs with fine lines and small details is key to executing a polished and professional tattoo look. Opting for a larger size can benefit the user’s design by preventing it from appearing cluttered and losing its intricacy.
Businesses cannot afford to overlook the importance of size if they want their buyers to achieve a flawless look.
Material quality
When it comes to tattoo sticker material quality, businesses should consider picking the VIP section for their consumers’ skin. Opting for high-quality materials will make the temporary tattoos look good while ensuring the skin feels good.
The priority here should be skin-friendly materials. Businesses must look for labels that proudly declare “safe for skin”—they shouldn’t go for anything less! Non-toxic materials play nice with the consumer’s skin, minimizing the risk of unwanted drama like irritation or allergic reactions.
Here’s another insider tip: the materials must also be hypoallergenic. Such materials help keep things cool, calm, and collected on consumers’ skin, ensuring the only thing turning heads is the fabulous temporary ink—not redness and discomfort.
Durability
One surefire way to determine tattoo sticker durability is by checking product descriptions. Retailers should be able to read information about the tattoo stickers before buying them to sell.
Temporary tattoo stickers usually have an expiration date, which is great for consumers looking to flaunt their ink at weekend festivals or special night outs. However, if they want one for a long time, businesses must scout stickers with extended wear time.
Application and removal
Application and removal are the most important aspects of tattoo stickers (after size). These determine how easy the process will be for consumers, so business buyers must consider these factors before selling.
For starters, aim for stickers with a straightforward, no-nonsense process. Ensure they come with easy-to-follow instructions to avoid the process becoming a DIY disaster.
When it’s time for consumers to remove the ink, it should be a drama-free exit. In addition to being easy to apply, tattoo stickers should also peel off without feeling like removing a second skin.
Additional details
While the above factors make tattoo stickers attractive, their additional details add the icing on the cake. Businesses must look at this part’s color, detail, and waterproof/sweatproof qualities.
In the case of colors, tattoo stickers should pop with vibrancy unless consumers want something subtle. Color is a big indicator of quality, so the better the color, the higher the quality. In other words, the tattoo sticker shouldn’t look washed out or faded in the background like a shy wallflower.
Details determine whether a tattoo sticker is a masterpiece. Undoubtedly, clear details are the secret sauce to a killer design. Hence, retailers must prioritize lines that steal the spotlight.
Lastly, waterproof and sweatproof qualities are necessary if consumers plan to dip with their tattoo stickers or engage in sweaty workout sessions. Regardless of the activity, the chosen stickers must retain their original attributes and looks.
One way to determine if stickers have these qualities is by checking for waterproof tags. If they do, such stickers will accompany consumers on their aquatic escapades.
Rounding up
Tattoo stickers are a great way to experience tattoos without committing to them. On top of this, they’re ideal for trying different styles since tattoo stickers don’t have any permanence. However, choosing the right tattoo stickers is not always that easy. But businesses can consider the factors discussed in this article to ensure they are stocking options their buyers will love in 2024.
