Table of Contents
1. Are survey emails effective?
2. 10 survey email templates that will get responses
3. 5 great survey email examples to learn from
4. Tips for crafting your own survey emails
5. Wrap up
Well-designed survey emails are key to getting useful responses that lead to actionable insights. This post shares 15 carefully selected templates to help you get valuable customer feedback across different industries.
Email surveys offer businesses several important benefits:
- Flexibility to create targeted surveys for specific customer groups
- Ability to track customer satisfaction over time
- Convenience for customers to complete surveys when it suits them
- Automated data collection processes
- Wide reach to many people at the same time
With just a few clicks and using various formats, businesses can reach a wide audience, collect feedback from many customers at once, and automate data collection.
Are survey emails effective?
Survey emails are a proven way to gather customer feedback, improve the customer experience, and streamline business operations. They help organizations understand customer preferences, refine products or services, and increase customer satisfaction.
Across industries, the average email survey response rate is 24.8%, which shows that customers often engage with these requests. Creating compelling content is key to successfully leveraging customer feedback, and low response rates can often be attributed to poorly designed invitations.
While surveys are important, combining them with other customer interactions is becoming more common. This approach gives businesses a fuller picture of customer opinions and helps drive data-based decisions.
10 survey email templates that will get responses
Creating effective survey emails that connect with your audience and get valuable responses takes skill. To help, we’ve compiled 10 well-designed survey email templates, each for specific feedback needs. Like our follow-up email templates, these balance engaging content and clear calls to action, ensuring your surveys get the necessary insights.
Survey invitation email
A survey invitation email welcomes recipients to take part in a survey and explains its purpose. These emails usually start with a friendly greeting and a brief overview of the survey’s goals, setting the stage for meaningful engagement.
Subject: Your Opinion Matters: Quick Survey Inside
Hi (Customer’s Name),
We value your thoughts on (Product/Service).
Please take our brief survey: (survey link)
Your feedback shapes our improvements.
As thanks, enjoy (incentive) upon completion.
We appreciate your time and input!
Best regards,
(Your Company)
Feedback survey email
A feedback survey email asks for customers’ opinions and reviews about a recently purchased product or service. These emails aim to understand customer satisfaction, find improvement areas, and discover ways to enhance the overall customer experience.
Subject: Your Opinion Matters: Quick Survey Inside
Hi (Customer’s Name),
We value your thoughts on your recent experience with (Product/Service).
Please take our brief survey: (survey link)
Your feedback helps us enhance our offerings and serve you better.
Thanks for being a valued (Your Company) customer!
Best regards,
(Your Name)
(Your Company)
Customer satisfaction survey email
Customer satisfaction surveys help businesses measure how happy their customers are. By inviting customers to share their thoughts, these surveys uncover valuable insights into preferences, problems, and areas that might need attention or improvement, driving ongoing enhancements and building long-term customer relationships.
Subject: Your opinion matters! Quick survey inside
Hi (Customer’s Name),
We value your feedback!
Please take our brief survey: (survey link)
Your insights help us serve you better.
As a thank you, enjoy (discount/offer) on your next purchase.
We appreciate your time and continued support!
Best regards,
(Your Company)
Candidate experience survey email
Candidate experience surveys gather feedback from job applicants about their journey through the hiring process. These emails allow candidates to share their views, helping organizations find ways to improve and create a positive candidate experience.
Subject: Your Feedback Matters: (Company Name) Candidate Experience Survey
Hi (Candidate’s Name),
Thank you for the recent interview with (Company Name).
We value your opinion on our hiring process.
Please take a moment to share your feedback: (survey link)
Your insights will help us enhance our candidate experience.
We appreciate your time and participation!
Best regards,
(Recruiter’s Name)
(Company Name)
NPS survey email
Net Promoter Score (NPS) surveys measure customer satisfaction and loyalty. By asking customers how likely they are to recommend your brand or product, NPS surveys offer a simple yet insightful metric that can help identify areas for improvement and guide customer retention strategies.
Subject: Your Opinion Matters: Quick Survey for (Your Company)
Hi (Customer’s Name),
We value your experience with (Your Company).
Please take a moment to answer one quick question:
How likely are you to recommend (Your Company) to a friend or colleague?
(NPS survey link)
Your feedback helps us serve you better.
Thank you for your time and continued support!
Best regards,
(Your Name)
(Your Company)
Participation survey invitation email
Participation survey invitation emails gather feedback from attendees or interested individuals for events, conferences, or workshops. These emails aim to understand the overall experience, satisfaction levels, and areas for improvement, ensuring future events deliver even more value and engagement.
Subject: Your Opinion Matters: Quick Survey Invitation
Hi (Customer’s Name),
We value your thoughts on (Your Company)!
Please take our brief survey: (survey link)
Your feedback shapes our future improvements.
As a thank you, enjoy (incentive) upon completion.
We appreciate your time and input!
Best regards,
(Your Name)
(Your Company)
Employee satisfaction survey email
Creating a positive and engaging workplace culture is crucial for any organization. Employee satisfaction surveys allow employees to share their thoughts on various aspects of the company, including culture, management, benefits, and overall job satisfaction, helping organizations identify areas for improvement and build a thriving workforce.
Subject: Your Voice Matters: (Company Name) Employee Satisfaction Survey
Hi (Employee’s Name),
Your opinion is crucial to us!
We invite you to participate in our annual Employee Satisfaction Survey (survey link).
Your honest feedback helps shape a better workplace for all.
The survey takes just 10 minutes and is completely confidential.
Thank you for your valuable input and dedication to (Company Name)!
Best regards,
(HR Manager’s Name)
Human Resources Department
Employee exit survey email
When employees leave an organization, exit survey emails offer a chance to understand their reasons for leaving and overall company experience. These surveys can uncover areas for improvement, shed light on potential retention strategies, and inform future initiatives to enhance the employee experience.
Subject: Your feedback matters: (Company Name) Exit Survey
Hi (Employee’s Name),
As you prepare to leave (Company Name), we value your insights.
Please take a moment to complete our exit survey: (survey link)
Your feedback helps us improve our workplace for future employees.
Thank you for your contributions during your time with us!
Best wishes,
(HR Manager’s Name)
(Company Name)
HR Department
Post-event survey email
Post-event survey emails gather attendee feedback after conferences, workshops, or seminars. These surveys look at various aspects of the event, including content quality, speaker effectiveness, organization, and overall satisfaction, giving organizers valuable insights to improve future events.
Subject: Your Feedback Matters: (Event Name) Post-Event Survey
Hi (Attendee’s Name),
Thank you for attending (Event Name)!
We hope you had a great experience and found value in the event.
We’d love to hear your thoughts: (survey link)
Your feedback helps us improve future events.
As a thank you, enjoy (incentive) upon completion.
We appreciate your time and input!
Best regards,
(Your Name)
(Your Company)
Training survey email
Training survey emails assess the effectiveness and quality of training programs or courses. By inviting participants to share their feedback, these surveys help organizations identify areas for improvement, refine curriculum, and ensure training initiatives deliver maximum value and impact.
Subject: Your Feedback Shapes Our Training – Quick Survey Inside
Hi (Participant’s Name),
We hope you found our recent training session valuable!
Your opinion matters. Please take our brief survey: (survey link)
Your feedback helps us enhance future sessions.
Thanks for investing in your professional growth with (Your Company)!
Best regards,
(Your Name)
(Your Company)
Training Team
5 great survey email examples to learn from
Creating effective survey emails is a skill that can yield valuable customer insights. These well-designed messages provide a window into satisfaction levels, preferences, and areas for improvement. By mastering survey email creation, businesses can gather feedback that drives growth and enhances the customer experience.
Tillamook
Subject line: “Your feedback is important to us”
This survey invitation from Tillamook stands out with its straightforward approach. The subject line emphasizes the brand’s value on customer opinions, while the email body features a prominent CTA button and the promise of a quick survey experience.
The clean design and focused messaging exemplify an effective survey request, and the email gives recipients an incentive to participate by clearly stating the feedback will improve future content.
Maze
Subject line: “DiscoConf ’22 recordings are now available”
Maze skillfully asks for feedback within the announcement of its conference recording. Along with presenting the survey request with value additions, the email also incentivizes the feedback with a chance to win a prize. The feedback button is clear and present, making it easy for users to take the next action.
Bird
Subject line: “Improve our service and tell us about your experience with Bird”
Bird’s survey email excels by communicating the concrete benefits of participation. The subject line emphasizes that customer input will directly shape service improvements. while the body of the email promises a very small investment of time. The design is clean and the conversion point is clear.
Brooklinen
Subject line: “We’d like to ask you a question”
Brooklinen’s survey invitation uses a warm, conversational tone that creates a connection with the recipient. The straightforward subject line and user-friendly rating system directly in the email make it easy to grab conversions. They make it clear that this feedback will help improve a brand the reader loves.
Ring
Subject line: “Your opinion matters”
Ring’s survey email excels in its focus on the importance of customer voices. The subject line and body copy reinforce the value of feedback, while a prominent CTA button and clear instructions simplify participation.
Tips for crafting your own survey emails
Well-crafted survey emails are a powerful tool for gathering valuable customer insights. By following best practices and using the right strategies, businesses can create engaging communications that drive high response rates and yield actionable feedback.
Start with an engaging subject line
The subject line is the gateway to your survey email, so creating an attention-grabbing opener is crucial. An effective subject line should spark curiosity, set the tone for the survey, and encourage recipients to open the message.
Keep the email concise
Respecting your audience’s time is key when asking for feedback. Aim for brevity in your survey email by using clear, concise language to explain the survey’s purpose and value. Brief messaging shows consideration for the recipient and increases the likelihood of survey completion.
Personalize your survey invitations
Personalization is a powerful tool for boosting engagement and making recipients feel valued. Include personalized elements like names, interests, or past interactions to create a tailored experience. This approach provides a sense of connection and increases the chances of participation.
Use engaging visuals to capture attention
Visuals play a crucial role in creating appealing and engaging survey emails. Include relevant, eye-catching images, graphics, or videos optimized for various devices and email clients. Engaging visuals can improve the design, strengthen your brand identity, and capture recipients’ interest.
Wrap up
Creating effective survey emails is a powerful strategy for gathering valuable customer insights to drive growth and improve the overall experience. By following the best practices outlined in this article, businesses can create engaging communications that connect with their audience and yield high response rates.
From using pre-built templates and including engaging visuals, to personalizing content and crafting compelling subject lines, the tips and examples offer a thorough guide to mastering survey email creation.
By applying these strategies in your campaigns, you can uncover a wealth of customer feedback that informs data-driven improvements and builds lasting relationships.
Source from Omnisend
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