Shopify offers free and paid themes to help you build impressive and attractive online stores. But how do you choose the right ones for your business?
This is crucial to creating a seamless shopping experience for your customers, and increasing sales.
In this article, we’ll analyze the 17 best Shopify themes suitable for your store and also share expert tips on choosing the right theme for you.
How to choose the right Shopify theme
The right Shopify theme determines how easily customers can navigate your store to find the products they need.
As a great Shopify tip, your theme should create a good first impression. With the right theme, your store will look professional and appealing.
However, the question is, how do you make the right choice? To do so, you need to consider these factors:
Business niche: Different themes offer exclusive features based on your niche. So, pick one that fits your category, whether a clothing store, a cosmetic store, or a general store.
Size of your product catalog: Do you have a few products, or dozens? Choose a theme that can handle your inventory volume efficiently without overwhelming your customers.
Desired features: Prioritize built-in features that are important to your business, such as customizable layouts, quick load times, and mobile responsiveness. It’s also important to streamline your customer journey.
Competitor analysis: Analyze successful competitors and see their themes. This will give insights into elements that resonate with your target audience.
For instance, if you’re into fashion and clothing, you can check the best Shopify clothing stores. See what’s working so you can adjust accordingly.
Budget: Free themes are a great starting point. However, premium Shopify themes often provide advanced features and customization options. They enhance the aesthetic appeal of your shop as well as offer a better customer experience.
Technical expertise requirements: Some top Shopify themes might require more customization than others. So, discover how much technical knowledge is needed to utilize a theme fully.
Best Shopify themes overview
Selecting the right Shopify theme is crucial to your online store’s growth. To help, we’ve curated the best Shopify themes across different sectors including fashion, storytelling, sports, and technology.
We’ll discuss free and premium Shopify themes catering to different budgets.
Each theme serves diverse business needs. Whether you prefer a minimalist aesthetic or bold dynamics, there’s a theme for you. You can also access excellent customization features tailored to your branding.
Best free Shopify themes
Here are some of the best free Shopify themes available.
1. Sense
Sense is a visually pleasing theme. It’s suitable for stores whose brand story is the core of their marketing strategy. Its intuitive navigation and clean design make it ideal for fashion, luxury, health, and beauty stores.
It helps you showcase images that support visual brand telling. It has customization settings and a flexible design that doesn’t require writing any code.
Price: Free
Key features:
- Customizable homepage sections
- Mobile responsiveness
- Mega menu
- Enhanced search
- Sticky header
- Product sorting and filtering
- Product videos
- Image galleries
- Product reviews
- Blogs
2. Dawn
Dawn is one of the most popular Shopify themes because of its minimalist style, which lets your product images take center stage. It’s ideal for apparel and fashion luxury brands.
With its media-forward product, you can use large images to showcase your products. This lets customers see what they look like in more detail.
Price: Free
Key features:
- Blogs
- Promo banners
- Enhanced search
- Lookbooks
- Product options
- High-resolution images
- Product reviews
- Cross-selling
3. Craft
Craft is one of the best Shopify ecommerce themes for handmade goods, artisanal products, and home and decor brands. It has a subtle but refined design with elegant typography and generous spacing.
It has a modern aesthetic and a product-focused layout.
Price: Free
Key features:
- Sticky header
- Size chart
- Enhanced search
- Product sorting and filtering
- Easy-to-navigate menu
- Image zoom
- Cart notes
- High-resolution images
4. Publisher
This theme is ideal for studios and publishers selling books, music, or art. Its contemporary typefaces and design leave plenty of room for brands to tell their story.
It seamlessly integrates product pages with engaging content, making it ideal for storytelling brands.
Price: Free
Key features:
- Sticky header
- Mega menu
- Progressive design
- Image zoom
- Lookbooks
- Slideshow
- Image rollover
5. Studio
Studio is one of the best Shopify templates for artists, influencers, and other creative professionals. Its minimalist layouts focus on visual content, making it ideal for businesses that rely heavily on aesthetics.
Studio has colorful accents and a stylish topography. This theme lets you showcase your curations and frame collections and products.
Price: Free
Key features:
- Flexible accents and frames
- Sticky header
- Collection-based navigation
- Creator filters
- Product options
- Featured collections for galleries and new arrivals
6. Ride
Ride has a dynamic and distinct layout. It’s one of the best Shopify website designs for businesses focusing on sporting equipment and accessories.
The theme effectively combines accent colors, bold typography, and a dark background. It also has asymmetrical layouts and page templates for showcasing teams and products.
Price: Free
Key features:
- Customizable homepage sections
- Responsive design
- Accent colors
- Bold typography
- Press coverage
- Collection page navigation
- Cross-selling
- Promo banners
- Long-form text sections
7. Origin
Origin is a stylish Shopify theme suitable for high-end and luxury fashion brands. It offers businesses a sophisticated design and an elegant layout. The theme is ideal for clothing and accessory stores.
It also pairs a neutral color palette with a peculiar typography, giving your store a touch of fun.
Price: Free
Key features:
- Stock counter
- Stylish design
- Image galleries
- Product videos
- Recommended products
- Cart notes
- Sticky header
- Mega menu
- Neutral color palette
- Structured layout
- Enhanced search
Best paid Shopify themes
Shopify offers 160+ impressive paid themes for businesses of all kinds.
8. Mojave
Mojave is a modern and flexible theme designed by DigiFist. Its contemporary design makes it one of the best Shopify paid themes. It suits clothing, apparel, health and beauty, and fashion brands.
This theme offers a conversion-optimized product page, minimalist fonts, clean lines, and large imagery. This helps grab and hold customers’ attention, driving conversions and increasing sales.
Price: $350
Key features:
- Customizable product pages
- Flexible layouts
- Supports Online Store 2.0 capabilities
- Responsive design
- Quick view functionality
- Color swatches
- EU translations for English, Spanish, French, Italian, and German
- Sticky cart
- In-menu promos
- Image hotspot
- Image zoom
- Collection page navigation
- Enhanced search
9. Impact
Maestrooo is the brains behind this typography-oriented and colored theme. It’s suitable for businesses focused on visuals. It offers a dynamic and bold layout to showcase products.
You can use gradients to create unique-looking stores and large headings to grab visitors’ attention. You can also add subtle animations to bring your store to life.
Price: $380
Key features:
- In-menu promos
- Quick view
- Unique color swatches
- Cross-selling
- Animation
- Sticky header
- Full-width product images
- Customizable homepage sections
- Seamless integration with Shopify-compatible apps
- 30+ collapsable sections
- Pre-order functionality
- Multiple presets
10. Impulse
Impulse is a flexible and fashionable Shopify theme for businesses that run promotion campaigns. You can show custom promotions on multiple pages in your store.
This theme also comes with advanced features like pickup availability, as well as custom collection sidebar features, collection sub-listing, and homepage menu lists.
Price: $380
Key features:
- Custom promotion designer
- Intuitive navigation
- Grid-style layout
- Customizable contact form
- Product videos
- Animation
- Promo features
- Age verifier
- Countdown timer
- Color swatches
- Size and price sidebar filters
- Product page tabs
- Sales points
- Metafields
11. Pipeline
Pipeline is a feature-rich and fashionable theme for luxury brands. It has the new filtering tool from Online Store 2.0, as well as subcollections for organizing your catalog.
You can use drag-and-drop sections on any page. There’s access to pre-made starter templates for building contact, team, and about pages.
This minimalist theme also comes with three unique styles and parallax scrolling.
Price: $360
Key features:
- Store locator
- EU translations
- Stock counter
- Quick view
- Subcollections and filters
- Multiple drag-and-drop sections
- Pre-order option
- Customizable contact form
- FAQ page
- Mega menu
- Mobile device compatibility
- Well-designed, flexible blocks
12. Testament
Testament is a mobile-optimized, conversion-focused theme with a classic design with a clean layout for showcasing your products. It’s suitable for businesses with high-volume products.
Testament has collections and mega menus to keep things simple. It has an intuitive selection of options built into each section. Overall, the theme is a good option for small shops and large businesses.
Price: $300
Key features:
- Age verifier
- Color swatches
- Countdown timer
- Free updates and support
- Trust badges
- Promo tiles
- In-menu promos
- Before/after image slider
- Lookbooks
- Visual storytelling elements
- Advanced product filtering
13. Ella
Ella is an all-in-one paid Shopify theme suitable for clothing and fashion brands. It offers a variety of product pages, sub-themes, category pages, and homepage layouts.
This theme allows you to create a unique and customized online presence. It has features like multiple currencies and languages, quick edit carts, upsell bundles, and product recommendations.
Price: $89
Key features:
- Multiple homepage skins and layout
- Product variations
- Compatible with popular Shopify apps
- Multiple footers and headers
- Smart search
- Quick update cart
- Quick shop
14. Paper
Paper is a feature-rich, simple, and elegant theme. Brickspace Lab designed the theme for businesses with large catalogs.
Its conversion-boosting design gives your customers an enjoyable shopping experience. Its drag-and-drop sections and loading speed optimize your store’s performance.
The Paper theme provides a clean design featuring in-depth brand customization and large imagery. You can even build custom templates and use the new Online 2.0 features.
Price: $320
Key features:
- Customizable content sections
- Product zoom functionality
- Slide-out cart
- Sticky cart
- Performance-optimized loading speed
- Trust badges
- In-menu promos
- Image zoom
- Countdown timer
- Age verifier
- EU translations
15. Local
Local is a Shopify theme, ideal for the food industry, local stores, as well as age-restricted products such as alcohol and tobacco. It offers industry-specific features like age restriction popups, quick buys, cross-selling, and interactive icons.
It has a clean and straightforward design and 20+ sections with different customization options. With this theme, you can get your desired look for customers online and in person.
Price: $360
Key features:
- Customizable homepage sections
- Age verifier
- Event calendar
- Quick view
- EU translations
- In-store pickups
- Stock counter
- Trust badges
- Product reviews
- Usage information
- Back-to-top button
16. Kingdom
Kingdom is a premium Shopify theme with a modern design. The theme is suitable for high-volume businesses with a strong brand identity. Its customizable layout allows you to showcase your products effectively.
It also has navigation elements in an interactive sidebar that make it easier for you to fit more information, and for customers to scan through easily.
You can shine the spotlight on your preferred featured products with the theme’s unique collection page.
Price: $260
Key features:
- Back-to-top button
- Sticky header
- Stock counter
- Quick view
- EU translations
- Advanced product filtering
17. Honey
Honey is one of the best Shopify themes for ecommerce stores. It’s an ideal theme for stores that sell pet food and accessories, toys and games, arts and crafts, fashion and clothing, and other products.
It provides QuickShop options and a “Shop the Look” section to showcase specific products. With Honey, you can easily turn visitors into customers.
Price: $390
Key features:
- Promotional sections
- Product bundling
- In-store pickups
- Store locator
- Drop-down mega menu
- Gift wrapping
- Infinite scroll
- Product videos
- Promo tiles
Wrap up
You now have a list of the best Shopify themes to get your online store up and running.
Many success stories prove that Shopify is a great choice for your online shop. These themes allow you to customize your store to fit your business needs, target an audience, and increase sales.
Source from Omnisend
Disclaimer: The information set forth above is provided by omnisend.com independently of Alibaba.com. Alibaba.com makes no representation and warranties as to the quality and reliability of the seller and products.
