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5 Essential Tips for Writing Blog Titles That Convert

Newspaper with large headline with glasses and coffee on table

When you started your business blog, you probably weren’t thinking about all the small details that lead to creating compelling content that will appeal to your potential customers, such as titles. However, titles do play a critical role in your blog writing because they determine whether or not a potential reader clicks on your content in the first place. Without that initial click, it doesn’t matter how good your content is, so you need to write catchy blog titles that stand out and grab your reader’s attention. 

Writing the best blog title may seem intimidating, but it doesn’t have to be. Here, we will give a hands-on guide to writing catchy blog titles that will help your blog, and your business, become a success. 

Table of Contents
The importance of blog titles
The difference between a blog meta title and an H1 title
How to write better titles for your blog posts
5 basic blog title formulas
Test and analyze to make improvements to titles
Next steps

The importance of blog titles

The blog title is the first thing a potential reader will see, so you must make a good first impression and convince them to click the link. A catchy title catches the reader’s attention and sparks their curiosity.

Moreover, search engines consider the title a significant factor in determining a page’s relevance to search queries, impacting the blog’s visibility in search results. A well-optimized and catchy title entices clicks and sets expectations, helping manage what readers anticipate from the content. 

Beyond these benefits, catchy titles can build anticipation, enhance readability, and drive conversions, particularly for business blogs that aim to turn readers into customers. 

Ultimately, catchy blog titles are instrumental in capturing attention, driving traffic, and engaging the target audience, contributing significantly to the overall success of content marketing efforts.

The difference between a blog meta title and an H1 title

html code showing difference between title and body

Both the blog meta title and the H1 title play crucial roles in the structure and optimization of a webpage, but they serve different purposes and are located in different parts of the HTML code.

Meta Title (Meta Title Tag)

  • Purpose: The meta title is a concise and accurate summary of the content on a webpage. It appears in the search engine results pages (SERPs) as the main title of a search result, providing a brief overview of what the page is about.
  • Location: The meta title is part of the HTML <head> section and is not visible on the actual webpage. It is placed within the <title> tags.
  • Length: It should typically be around 50-60 characters to ensure it displays well in search results.

H1 Title (Heading 1 Tag)

  • Purpose: The H1 title is the main heading of a webpage and indicates the content’s primary topic or focus. It is typically the largest and most prominent text on the page.
  • Location: The H1 title is part of the HTML <body> section and is visible on the webpage. It is placed within the <h1> tags.
  • SEO Significance: Search engines use the H1 tag to understand the main topic of a page, and having a relevant and keyword-rich H1 title can contribute to SEO.
  • Best Practices: It is generally recommended to have only one H1 tag per page to designate the primary heading. Use subsequent headings (H2, H3, etc.) for subtopics.

Key Differences:

  • The meta title is primarily for search engine results and is not directly visible on the webpage, while the H1 title is a visible heading on the page.
  • The meta title is short and concise, aiming to attract clicks from search engine users. In contrast, the H1 title can be more descriptive and elaborate, providing a clear heading for the page’s content.
  • The meta title is part of the HTML <head> section, while the H1 title is part of the <body> section where the main content resides.

How to write better titles for your blog posts

The ideal blog title is a carefully crafted combination of key components that capture attention, convey value, and entice readers to click. 

Here are the key components to include to ensure you are writing catchy blog titles:

Tell readers what to expect

The Google results page is full of great content, so readers will decide which article to click on based on the title, and it should let them know if the article will answer their search query. 

Of course, your content must also deliver on that promise so that readers have a good experience on your blog and don’t feel like they’ve wasted their time. 

Include your chosen keyword

Search engines use algorithms to determine the relevance of a webpage to a user’s search query. Including relevant keywords in your blog title helps search engines understand the content of your post, increasing the likelihood of your blog appearing in search results.

Optimize the title for SEO

In addition to including the keywords you’re trying to rank for, length is an important part of optimizing for SEO – aim for 50-60 characters.

Person working on formatting a blog on a laptop

5 basic blog title formulas

Of course, that’s not all. There are a few basic blog title formulas that have been proven to be effective:

1. Numbers

Using numbers in headlines helps set expectations regarding the length and format of the content and promises a particular amount of value. Numbers also enhance the readability and memorability of a blog title as they break up text and make the information scannable. Numbers can be used in lists, for example: ‘5 Essential Tips for…” or they can add statistics, for example, “8 Ways to Increase Followers by 244%”

Additional tip: using odd numbers can increase curiosity.

2. Superlatives

Superlatives are words or phrases that express the highest degree of a quality or attribute. They are used to emphasize that something is the best, most, greatest, or least in a specific category. Superlatives add a sense of excitement, emphasis, and superiority to language. 

In blog titles, superlatives make the content sound more appealing, impressive, or compelling to readers.

Here are some common superlatives and their usage in blog titles:

  1. Best:
    • “The Best Ways to Boost Your Productivity”
    • “10 of the Best Marketing Strategies for Small Businesses”
  2. Top:
    • “Top 5 Must-Have Tools for Graphic Designers”
    • “The Top Trends Shaping the Future of Technology”
  3. Most:
    • “The Most Effective Weight Loss Techniques”
    • “The Most Common Mistakes Entrepreneurs Make and How to Avoid Them”
  4. Greatest:
    • “The Greatest Innovations in Renewable Energy”
    • “The Greatest Lessons I Learned from Building a Startup”
  5. Essential:
    • “Essential Tips for Successful Email Marketing”
    • “The Essential Guide to Financial Planning for Millennials”
  6. Ultimate:
    • “The Ultimate Guide to Healthy Living”
    • “Unlock Your Ultimate Potential with These Leadership Strategies”
  7. Easiest:
    • “The Easiest Ways to Improve Your Time Management”
    • “The Easiest Recipes for Quick and Healthy Meals”

3. Questions

Questions engage readers immediately by prompting them to think about the topic. A well-crafted question can create curiosity and intrigue, encouraging readers to click on the title to find the answer or insights.

Additionally, questions that address common problems or challenges resonate with readers looking for solutions. They create an implicit promise that the content will provide answers or valuable information to address the reader’s needs.

Examples of question-based titles:

  • “Are You Making These Common Mistakes in Your Marketing Strategy?”
  • “Ever Wondered How to Boost Your Productivity at Work?”
  • “What Are the Key Ingredients for a Successful Business Launch?”
  • “Struggling to Lose Weight? Is Your Diet the Culprit?”

When using questions in blog titles, it’s essential to ensure that the question is clear, relevant, and directly tied to the content of the blog post. The content should deliver on the promise implied by the question, providing valuable insights or solutions to the reader.

4. How-tos

Users often search for information to learn how to do something or solve a problem. “How-to” titles directly align with user intent, making them more likely to attract clicks from individuals seeking practical solutions.

Examples of “How-to” Titles:

  • “How to Create an Effective Social Media Marketing Strategy”
  • “How to Start a Successful Blog in 10 Easy Steps”
  • “How to Improve Your Time Management Skills at Work”
  • “How to Cook a Perfect Steak: A Step-by-Step Guide”

5. Bracketed descriptors

A bracketed descriptor is when additional information is added in brackets to provide context. But why use brackets? They call extra attention to the descriptors, making them stand out. 

Examples of bracketed descriptor titles:

  • “How to Create an Effective Content Calendar [Free Templates]”

Test and analyze to make improvements to titles

Blog analytics open on a laptop

Testing and analyzing your blog titles is critical to improving them and finding out what works best with your audience. 

When writing new blogs, write 25 titles (or as many as possible) to help you work through your ideas and find which are best to A/B test. 

Once you’ve published your blogs, pay attention to where the blog ranks on Google and the click-through rate. You will see if your titles resonate with your audience and which are most effective. 

Also note that different titles may work better on different platforms, so try using variations of your title on social media to see which generates more shares. 

Next steps

If you have an existing blog, take some time to look through your titles. Look at which blogs are performing best and what type of title they have. Conversely, look at the blogs that aren’t performing well, is there something you’ve learned here that you can use to adjust your blog title to improve it? 

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