Some consumers prefer buying their products in bundles to save costs when shopping for beauty essentials. While staple products like cleansers, exfoliants, and moisturizers are no-brainers for these sets, businesses can add more products for more value.
Skincare routines are a precious part of most women’s lives, so they flock toward sets offering products that facilitate a complete experience. This article will highlight five trendy products to make skincare sets more attractive in 2024.
Table of Contents
A look at the booming skincare market
Skincare sets: 5 trendy products to boost their value in 2024
The bottom line
A look at the booming skincare market
The skincare market is big, and the stats show it will only get bigger in the coming years. According to experts, the global skincare market closed 2023 with an astounding USD 142.14 billion value. Even better, they predict revenue will shoot to USD 196.20 billion by FY 2030 at a 4.7% compound annual growth rate (CAGR).
What’s the reason for the skincare product market’s impressive growth? The influence of social media (especially famous content creators) and the rising popularity of organic skincare are the major factors propelling the market to new heights.
Here are other important highlights:
- The female segment dominated the male segment with 61% of the total revenue share. However, experts predict men’s skincare will boost at a 5.0% CAGR.
- Face creams and moisturizers are the leading products in the global skincare market. They account for 42.11% of the market revenue.
- Asia Pacific is leading the regional market with a 39.65% market share, while North America will register a 4.4% CAGR.
Skincare sets: 5 trendy products to boost their value in 2024
Face oils
Face oils have been around for centuries. They’ve been the go-to product for hydrating hair and skin for a long time. But the good news is that these products haven’t lost their spark. In modern times, face oils are still amazing options for locking moisture but now offer added benefits.
Modern face oils are incredible multitaskers! In addition to creating a protection layer to trap moisture, they can help handle other skin concerns. Here’s a summary of what these amazing products can do:
- Brighten and promote a fresh glow for dull and mature skin
- Protect the face from free radicals
- Face oils can help create a dewy finish if ladies use them before or with foundation
- They can also stimulate collagen production, helping to reduce aging signs like wrinkles and fine lines
- Women can use face oils to even out their complexion and correct discoloration.
While face oils definitely offer these benefits, different types may come with various qualities. The various types include argan, tea tree, jojoba, rosehip, marula, and coconut oil.
Face oils have already shown impressive growth in 2024. Search interest grew by 20%, from 74,000 in 2023 to 90,500 in January 2024.
Masks
Sometimes, pampering the skin needs a little more than oils. When consumers want to target specific skincare concerns, face masks are one of their best options. It’s why these products are great additions to any skincare routine.
Face masks cover the skin, infusing ingredients that improve its appearance and quality. However, the effects depend on the ingredients manufacturers pack in them. For instance, clay masks can help tighten and smoothen the skin, while those containing hyaluronic acid will attract and lock moisture.
But that’s not all. Gel face masks may contain polyhydroxy acid, antioxidants, and marine extracts to boost skin recovery and rehydrate. Exfoliating masks have hydroxy acids as primary ingredients to help remove dead skin cells and clean pores.
Whatever consumers want to address, a mask with the right ingredients awaits them. Face masks are also incredibly popular. They attracted 673,000 searches in January 2024.
Toner
Toners can work wonders on a consumer’s skin during beauty routines. These water-based liquids often feature skin-soothing ingredients, like eucalyptus, aloe, and peppermint. Toners have one responsibility: gently refreshing the skin without robbing it of its natural moisture.
These products come next after consumers use cleansers. Why? Because they’ll help eliminate any last traces of grime, dirt, and other impurities stuck in the pores after a good wash.
However, the main benefits show when consumers use them routinely and regularly. Toners can influence the appearance and tightness of pores, helping ladies combat the notorious aging skin. They can also restore skin pH levels, improve tone, and refine rough patches.
Another great thing about toners is that anyone can use them! Regardless, they’re more beneficial for ladies with oily/acne-prone skin or makeup—toners will help clean those annoying clogged pores.
Toners are also impressive search-wise. Google data shows that these products carried over their exceptional performance from 2023, starting 2024 with 550,000 searches!
Serum
Although some brands market face oils as serums, they are not the same product. In truth, serums are the answer for consumers looking to upgrade their skincare regimen with products offering bigger doses of active ingredients.
Manufacturers make these products to nourish, hydrate, and protect the skin. So, serums are the next products consumers need after cleansing and before moisturizing.
Consumers can’t use moisturizers or face oils instead of serums because of their light formulations. Serums have thinner viscosity, meaning they’ll absorb into the skin faster than other products.
In addition, serums are popular for consumers with acne-prone or oily skin types. However, other formulas target different skin types, like water-based serums for dry skin. Serums may also contain ingredients like retinol to improve the look of wrinkles and fine lines.
Serums are packing all the attention this year! Google data shows they entered January 2024 with 823,000 searches, growing from 673,000 in 2023.
Chemical peel
These products are like more intense exfoliants that deliver near-instantaneous results. But since they use chemicals to exfoliate the face, experts recommend sticking to chemical peels with a 2.0 pH for maximum effect without causing consumers discomfort.
That aside, chemical peels offer various benefits in a skincare routine. These include:
- Treating skin discoloration, like hyperpigmentation
- Brightening skin tones
- Rejuvenating the face
- Enhancing other skin care product absorption
- Combating acne
- Reducing wrinkles and acne scarring
- Unclogging pores
Chemical peels also offer different strengths. Businesses can provide superficial peels for gentle exfoliation and mild skin problems, medium for moderate skin concerns (like wrinkles, fine lines, and scarring), and deep peels for targeting damaged skin cells.
Based on Google data, chemical peels have witnessed some growth this year. Their interest increased from 201,000 searches in 2023 to 246,000 in January 2024.
The bottom line
Most women can’t get a smooth, blemish-free face without putting in the work. Some prefer going for sets to reduce the hassle of buying each product separately. So, it’s up to businesses to elevate their offers with amazing products that will attract consumers on the spot.
In addition to the standard cleanser, exfoliant, and moisturizer, sellers can add toners, face oils, masks, chemical peels, and serums to skincare sets. Each product listed here has a huge audience searching for them, so including them will boost desirability in 2024.
