Having a healthy scalp is the foundation to healthy and vibrant hair. However, it often fails to get the attention that it deserves. Using the right products to promote a healthy scalp can also aid in hair growth and prevent issues such as itching and excessive oil building up from occurring. Incorporating the right practices into a daily hair care routine can make all the difference. Keep reading to learn more about the best hair scalp care methods.
Table of Contents
Global market value of hair care
5 useful tips for the best hair scalp care
Conclusion
Global market value of hair care
Hair care products cover a wide range of products that are essential for promoting healthy and clean hair. This can include products such as shampoo, conditioner, oils, and serums, just to name a few. Each type of product can have variations too in order to cater to different hair types. More consumers in today’s society are taking an interest in their hair care at home, which is helping to drive sales in the hair care industry.
In 2024, the global market value of hair care reached over USD 105 billion. This number is projected to increase by a compound annual growth rate (CAGR) of 10.4% between 2024 and 2032. This will bring the total value up to approximately USD 213.47 billion by the end of this period. The U.S. is projected to grow the most during this period, making up USD 24.76 billion of the total market value.
5 useful tips for the best hair scalp care
There are many ways that individuals can promote healthy and vibrant hair. From cleansing on a regular basis to improving circulation with a massager and keeping the scalp hydrated with certain oils or serums, there’s something for all types of hair. Not every option will be suitable for everyone though, so consumers will want to try out different methods to find one that works for them.
According to Google Ads, “hair scalp care” has an average monthly search volume of 590. Searches remain fairly consistent throughout the year and some of the highest numbers appear in the first six months, when the weather is colder and more harsh on the scalp and hair.
Google Ads also shows that the most searched for hair scalp care products are “dry scalp treatment” with 74,000 monthly searches followed by “oily scalp treatment” with 8100 searches and “scalp care for hair growth” with 4400 searches per month. Read on to learn which tips can help with hair scalp care the most.
1. Massage the scalp
Using a scalp massager is a very effective way to promote healthy hair growth. It helps to stimulate blood flow to the hair follicles which ensures they receive oxygen and essential nutrients. This method is also known to reduce stress and tension, which can often contribute to hair loss. For people who don’t want to purchase a scalp massager, using their fingertips in a circular motion is the next best thing.
Consumers may choose to use nourishing oils like argan, coconut, or peppermint oil which can help to moisturize the scalp and strengthen the hair during the massage process. Castor oil is also a popular alternative.
2. Exfoliate the scalp
To promote hair scalp care, it’s essential that exfoliating the scalp happens once a week. A gentle exfoliator can help to remove dead skin cells, excess oil, and product buildup that can clog hair follicles. It can also reduce the likelihood of developing itchiness or dandruff and it can refresh the scalp by creating a foundation for healthy hair. This process can be done using an exfoliating tool or a scalp brush, but it’s important not to overuse this treatment.
3. Regular scalp cleanse
Washing the hair too frequently can strip away natural oils and lead to irritation and a dry scalp. On the opposite side of the spectrum, washing the hair too little can cause a buildup of dirt and oil, which can clog the hair follicles. Using a scalp cleanser on a regular basis is an essential way to maintain healthy and strong hair. This type of shampoo should be mild and sulfate-free, and adapted to the type of hair of the individual. Using this product 2-3 times a week should be the aim for most people.
Limit exposure to UV rays and pollutants
Most people apply sunscreen to their skin if they’re spending long periods of time in the sun, but many forget to treat the scalp too. The scalp is one of the most exposed parts of the body, and harmful UV rays and pollutants can cause irritation and weaken hair follicles. Wearing a hat or scarf can be very beneficial, especially in the summer months. Alternatively, consumers can try using hair care products that have UV protection incorporated into them to promote a healthier scalp while outdoors.
Keep the scalp hydrated
A well-moisturized scalp can support the natural barrier that maintains a balanced environment for hair follicles. Keeping the scalp hydrated with scalp serums or scalp oils is important for preventing itchiness, dryness, flaky scalps, and other scalp issues. Consumers will want to use hydrating treatments that include ingredients such as aloe vera, argan oil, or hyaluronic acid to help lock in moisture. Avoiding harsh products that can strip away natural oils is also key to maintaining healthy and strong hair.
Conclusion
There are a lot of ways that people can maintain good scalp health. The tips mentioned above are easy ways that people can incorporate essential scalp care into their day-to-day routine without needing to buy an excessive amount of products. In the coming years, the market is expecting more demand for hair scalp care products that work for certain scalp conditions, as consumers become more aware of the importance of hair care and maintaining a healthy scalp.
