The hair care industry is constantly evolving. As consumers become more conscious of their hair health and appearance, businesses must stay up-to-date with the latest trends to remain competitive.
From natural ingredients to scalp exfoliation, there are several key trends that businesses should pay attention to to meet their customers’ evolving needs.
In this article, we will explore five trends currently shaping the hair care industry and discuss why businesses should take note of these trends.
The global market for hair care
The current global market is worth US$ 91.23 bn. The market is expected to grow annually by a compound annual growth rate (CAGR) of 3.03% from 2023 to 2027.
In global comparison, most revenue is generated in the United States (US$ 13,440.00m in 2023) followed by Japan and China.
As the beauty industry thrives, hair care remains essential, with consumers showing a growing interest in natural, sustainable, and personalized hair care products.
This shift in consumer preferences has given rise to five major trends to watch in the hair care industry, including natural and organic products, plant-based ingredients, customization, sustainability, and digitalization.
As businesses look to capitalize on these emerging trends, they must remain vigilant and stay up-to-date with the latest innovations and consumer demands to remain competitive in this rapidly evolving market.
5 popular hair care trends for 2023
In 2023, the hair care industry is shifting from creating specific hairstyles and looks to promoting overall hair health. Consumers are more concerned than ever with maintaining healthy, strong, shiny hair.
Natural and organic hair care products have gained significant traction in recent years and for good reason.
Consumers are becoming increasingly aware of the potential harm that harsh chemicals and synthetic ingredients can cause to their hair and overall health. On the other hand, natural hair care products are made from plant-based ingredients that are gentle and nourishing to the hair and scalp.
They are free from harmful chemicals such as sulfates, parabens, and silicones, which can strip the hair of its natural oils and cause damage.
As consumers become more conscious of their health and environmental impact, businesses must adapt and offer natural hair care products to meet these demands.
Protection and repair
Hair protection and repair products have become increasingly popular as consumers seek to prevent and repair damage caused by environmental stressors, heat styling, and chemical treatments.
These products strengthen the hair from the inside out, repairing damage, and preventing future breakage. Some popular ingredients in hair protection and repair products include keratin, biotin, and amino acids, which fortify the hair and improve its elasticity.
As consumers become more conscious of the damage caused by everyday activities and seek to maintain healthy-looking hair, businesses must respond by offering products that meet these evolving needs.
These products stimulate blood flow to the scalp, promote healthy hair growth, and prevent hair loss.
Some popular ingredients found in hair growth products include biotin, caffeine, and castor oil, which nourish hair follicles and promote hair growth.
Embracing natural hair textures
Consumers are increasingly moving away from unnatural hairstyles that require excessive heat styling and opting for more natural, low-maintenance looks that embrace their natural hair texture.
This trend has increased the demand for hair care products that enhance and maintain natural hair types.
Consumers are seeking products that promote hair health and minimize the need for damaging heat styling tools.
This has increased demand for products that cater to curly, coily, and kinky hair types, which require special care and attention.
Healthy hair starts with a healthy scalp, and as consumers become more aware of this fact, the demand for scalp exfoliation products has increased.
Scalp exfoliation removes dead skin cells, buildup, and excess oil from the scalp to promote healthy hair growth.
Exfoliating the scalp also stimulates blood flow to the scalp, aiding hair growth. Products in this category can include scalp scrubs containing exfoliating particles such as sugar or salt and scalp brushes that gently massage and exfoliate the scalp.
Some scalp exfoliation products also contain tea tree oil or salicylic acid, which cleanses and purifies the scalp.
Getting on board with hair care trends
The hair care industry is rapidly evolving, and businesses must keep up with the latest trends to remain competitive.
As consumers become increasingly conscious of their hair health and appearance, they demand products that meet their evolving needs.
From natural ingredients to scalp exfoliation, there are several key trends that businesses in the hair care industry should pay attention to.
By responding to these trends and offering innovative products that meet the unique needs of consumers, businesses can differentiate themselves in a competitive market and tap into a growing customer base.