At the start of every year, nail enthusiasts eagerly anticipate the latest trends that will define each season. In 2025, the hottest trends look to be a unique blend of timeless classics, shades that provide a bold statement, and soft and understated tones that offer a touch of elegance. In this article, we’ll dive into the top nail colors to look out for in 2025 so that you can best leverage various nail designs for your business.
Table of Contents
Global market value of nail polish
6 beautiful nail colors for 2025
Conclusion
Global market value of nail polish
Nail polish is one of the most sought-after beauty accessories in the nail industry by beauty professionals of all levels. There are endless nail colors and shades available on the market, catering to all types. With the introduction of natural ingredients in nail polish, health-conscious buyers are also forecast to make up a higher proportion of consumers in the coming years. Social media platforms such as TikTok and Instagram are also helping to boost sales, with beauty influencers showcasing the latest trending nail colors to their sizeable audiences.
The global market value of nail polish was valued at USD 15.19 billion at the start of 2024. This number is expected to increase significantly, with a compound annual growth rate (CAGR) of at least 8.22% between 2024 and 2033, bringing the total market value up to approximately USD 33.46 billion by the end of 2033. Both the Middle East and Africa are expected to witness the fastest growth during this period.
6 beautiful nail colors for 2025
In 2025, nail colors are set to blend bold innovation with old-world elegance. These nail polish colors will provide something for everyone, and each season will see unique color combinations and patterns emerge. Consumers generally look for manicures that reflect their personal style, and they’ll have plenty of options to choose from beyond classic colors.
According to Google Ads, the search term “nail colors” has an average monthly search volume of 135,000. This number remains consistent throughout the year, demonstrating just how popular nail colors are among consumers and how in-demand nail polish is.
From this year’s results, we can also see that the most searched for nail colors in 2024 were “iridescent pearl” with 6,600 searches and “deep burgundy” with 5,400 searches. These are followed by “dusty lavender” and “electric blue” with 2,900 searches each, “metallic olive green” with 590 searches, and “soft peach” with 210 searches per month.
Keep reading to learn more about these currently trending and unique nail colors and what changes we’re likely to see in 2025.
Iridescent pearl
One of the most elegant and versatile nail colors to emerge in 2024 and ride into 2025 is iridescent pearl. This color is known for its multidimensional shimmer that beautifully reflects light, creating an ethereal glow that shimmers with different tones such as blue, lavender, and pink, depending on the angle of the light. Its translucent base allows for layering, making it the perfect choice for elegant occasions or everyday wear. Iridescent pearl also adds a futuristic sophistication to any look without being too overpowering.
Deep burgundy
For a touch of timeless elegance and sophistication, consumers will want to try deep burgundy. This red wine-like shade is incredibly versatile, making it a popular choice for various occasions. The deep hue also perfectly complements a variety of skin tones, which isn’t something that can be said for a lot of colors.
Deep burgundy can be worn in a glossy or matte finish, exuding luxury and refinement and effortlessly transferring between casual and formal looks. In all, consumers love this timeless color in large part because it never really goes out of style, regardless of different seasons’ trends.
Dusty lavender
While lavender is a popular color for spring nails, it’s dusty lavender that looks to be a big hit in 2025. This delicate take on traditional lavender features a hint of gray mixed in with purple, creating a calming and dreamy shade that’s modern and feminine. It makes a subtle statement but is still chic enough across various occasions.
Dusty lavender is another example of a versatile nail color. It complements a variety of skin tones and is favored for its minimalist look. Go a step further and stock different nail art that matches the color’s elegant vibe.
Electric blue
For those consumers wanting a vibrant shade that commands attention, electric blue nail polish is the way to go, radiating confidence and energy. The eye-catching quality of this blue hue brings a modern feel to any look, and it can elevate both formal and casual styles with its glossy and dynamic finish.
For people who like to experiment with color, this shade is a unique take on the classic navy look and will really stand out. An added touch of glitter or gold chrome accents can be added as a top coat for more luxurious feel.
Metallic olive green
Metallic olive green is also set to become one of the most popular nail colors in 2025. This fun fall-inspired color perfectly blends modern shine with earthy tones to create a natural and rich look with a sleek finish. The warmth of the olive green tone pairs beautifully with a cozy sweater or a glamorous outfit.
Although green is often seen as a “traditional” color, when combined with a metallic sheen, adding depth to the color, it offers a fresh and modern take not seen in other colors. For that reason, it’s an ideal color for people who want a unique and classy look that stands out among duller tones.
Soft peach
For consumers who want a fresh and minimalist look, soft peach’s blend of nude and natural tones is the perfect neutral shade and is flattering for a variety of skin types. This color offers a natural and understated look, with its gentle and muted color that creates a refined and polished appearance. Soft peach can easily be worn on a day-to-day basis or with formal styles.
Overall, this nail color is the ideal balance between simplicity and warmth, making it a timeless manicure option with a flattering glow that’s perfect for summer months.
Conclusion
There are many beautiful nail colors to look out for in 2025, including a huge selection of colors with a modern twist on popular classic tones, making it an exciting time for nail enthusiasts.
Buyers will be looking for unique colors to add to their look throughout the year, but there will also be a big focus on non-toxic nail polish since consumers are more interested in their health than ever before. It’s important that buyers always stock high-quality products so they can stay at the forefront of trends in the beauty industry.
