Lipsticks come in so many varieties that sometimes it feels mind-boggling to craft an online collection. From stunning colors to fascinating hues and dazzling variants, every color has its texture and finish. But as 2025 goes into full swing, some shades might have more appeal than others.
Ready to learn more about the top trends? This article will break down six trending lipstick shades businesses must keep their eyes on. These are the lipstick trends that women and makeup-interested men will most likely add to their shopping carts in 2025.
Table of Contents
How profitable is the global lipstick market?
6 top lipstick colors to stock in 2025
Final words
How profitable is the global lipstick market?
The global lipstick market reached US$9.5 billion in 2023. Researchers believe it will reach US$15.6 billion by 2033, growing at a 5.1% compound annual growth rate (CAGR) over the forecast period. Lipsticks’ enduring popularity results from continuous innovations, cultural significance, and ever-evolving beauty standards.
Europe is also the most profitable region for the lipstick market, largely followed by the North America region, which includes the US, Canada, and Mexico.
6 top lipstick colors to stock in 2025
1. Peachy tones and hot hues
People are veering from subtle colors to more vibrant and energetic palettes. This is why peachy tones infused with hot hues are buzzing in the beauty industry for 2025. Fiery, spicy, and bright—that’s how women like their summer lipstick shades.
So, what’s the story? The thing about this lipstick shade is that it adds a sense of versatility and a sensorial feel to different lip products. In truth, consumers can adjust these shades easily for various preferences and many occasions. Peachy tones and hot hues give a modern and fresh touch to lip oils, lip glosses, lip suedes, and tinted balms.
The finishes in this color story are also eye-catching. For instance, consumers will prefer high-gloss effects for a lush look, while satin and matte finishes generally look more sophisticated. Watch out for this color story, as it’s a quintessential summer lipstick shade. Here are the key colors for this trend.
| Key Color | Shade 1 | Shade 2 |
| Peach Nude |  |  |
| Solar Orange |  |  |
| Lava Red |  |  |
2. Electric fuchsia
Nostalgia still significantly influences beauty and cosmetics. But this time, the 1980s are offering something bright: electric fuchsia. This hue is emerging as an essential lipstick color for spring and summer.
These surprising, bold shades deliver a sense of playful fun—with an evening flair—to any look. That makes electric fuchsia the perfect shade for consumers who want a sense of ‘kidult’ fun and adventure. But there’s more. Bold fuchsia looks outstanding on liquid/traditional lipsticks, lip oils, glosses, crayons, and jellies.
Electric fuchsia could be consumers’ go-to shade if they want to experiment more with their makeup routine. Additionally, electric fuchsia has some finishes that make the shade pop more. The satin and matte lipsticks are polished, while the glossies and glitters are glamorous and sparkly.
However, electric fuchsia is a new color, so it’s still in its early testing stages. As a result, retailers should add this color to their beauty inventory in small amounts.
| Key Color | Stage 1 | Stage 2 |
| Electric Fuchsia |  |  |
3. Browns with warm undertones
Browns with warm undertones are becoming the go-to lipstick shade because of their rich and indulgent nature. The colors infuse a warmth that resonates with customers’ demands for luxury and sensual feelings.
The best part is that this trend is versatile enough to look great on lip muds, lip suedes, traditional lipsticks, glosses, and liners. Whether consumers prefer a suede finish for a soft, velvety look, something glossy for a touch of glam, or a classic matte, there’s a warm brown to suit their style.
The momentum that this color is picking up is even more thrilling, meaning it’s ripe for mind-blowing growth. Hence, pros recommend investing in these shades to capitalize on their potential. Here are the key colors to watch.
| Key Colors | Shade 1 | Shade 2 |
| Sepia |  |  |
| Rustic Caramel |  |  |
| Amber Haze |  |  |
4. Multi-dimensional frosty lips
Multidimensional frosty looks are a growing trend. The color story adds a cool, icy futuristic feel that feels luxurious (with some sparkle). It has a vibrant look that will appeal to women who prefer full-glam looks.
Retailers should prepare to see multi-dimensional frosty shades in lip glosses, masks, oils, tinted lip balms, and plumpers. Despite their versatility, this color story only comes in glossy finishes—for a good reason.
This shiny gloss enhances the frost effect, giving users a mesmerizing shine that is popular with shades like this. It’s also the key to creating a dazzling and elegant multi-dimensional frosty look. However, this color story, like electric fuchsia, is relatively new, so beauty brands should test it in minor volumes. Here are the key colors to test.
| Key Color | Shade 1 | Shade 2 |
| Pink Frost |  |  |
| Blue Azure |  |  |
| Digital Mist Shimmer |  |  |
| Dusted Grape |  |  |
5. Terrain-inspired heritage tones
Terrain-inspired heritage tones are coming with a palette of rich, age-agnostic shades. This color story draws inspiration from hot climates, capturing the essence of rugged landscapes and timeless beauty. Terrain-inspired heritage tones (like warm reds) are set to become a grounding classic that women and makeup artists can use for different seasons or special occasions.
Business buyers can introduce these shades through lipsticks, lip suedes, lip mud, lip stains, lip gloss, and lip liner. They can also offer these products in satin, matte, semi-matte, and glossy finishes. Terrain-inspired heritage tones are perennial trends, so retailers can add their appeal to an updated beauty collection.
| Key Color | Shade 1 | Shade 2 |
| Robust Red |  |  |
| Cranberry Juice |  |  |
| Cherry Lacquer |  | |
| Amber Terrain Shimmer |  | |
6. Nostalgic pink
Here’s an update to last season’s playful pinks: nostalgic pink. This floral hue offers a fresh, botanical-inspired look that evokes the delicate beauty of petal lips. Additionally, nostalgic pink adds a gentle and optimistic touch to any makeup routine.
Interestingly, nostalgic pink is perfect for various applications, like lipstick, lip crayon, tinted lip balm, lip oil, liquid lipstick, and lip liners. The shade also boasts three versatile finishes: satin, semi-matte, and matte. Each lip product with nostalgic pink will deliver a fresh, dewy look that enhances natural beauty.
Nostalgic pink will be a strong growth color story, making it a prime choice for investment. Retailers should add this shade to their beauty collection in larger volumes.
| Key Color | Shade 1 | Shade 2 |
| Nostalgia Pink |  |  |
Final words
Although many lipstick colors and textures currently flood the beauty market, not all are getting some love. Like other categories, many consumers choose their lipstick shades for the month or year based on the latest trends. This time, the spotlight is on the six trends discussed in this article.
It’s time to upgrade your lipstick inventory with peachy tones, electric fuchsia, seasonal browns, frosty lips, terrain-inspired heritage tones, and petal lips (nostalgic pink). These different shades will command a lot of attention in S/S 2025.
