Discover key trends shaping the future of brows & lashes products like growth serums and mascara. Learn modern demand for natural looks, product performance claims, hybrid cosmetics, ethical brands.
Blush makes a comeback in Asia as mask mandates lift, with sophisticated new techniques and formulations presenting opportunities for online retailers.
Makeup mirrors are a staple in the cosmetic industry, and they now come integrated with smart technology. Read on to discover the top makeup mirror trends in 2023.
In today’s retail landscape, mastering TikTok isn’t just a luxury, it’s a necessity. Read on to learn how to use TikTok effectively to promote your beauty business.
A rundown of the viral TikTok beauty products that have captivated millions and embraced innovation like never before.
The global market for lip color is growing significantly. Discover four lipstick trends that will set your business apart in the future.
Find out the 7 most popular eyeshadow trends and learn more about the eyeshadow market, its size, key drivers, and potential business opportunities.
Discover the top 11 makeup brush trends for 2023. Businesses can stay ahead in the beauty industry by stocking these innovative tools.
Are you wondering what the eyes and cheeks finish trend will be in 2024 and beyond? Read on to learn about these seven trends that will boost sales.
The future of makeup 2026 will affect customer demands and the products they will use. Here’s what businesses can expect.
Learn these seven lip finishes trending in 2024 spring/summer, from striking berry tones to dazzling directional purples.
From vibrant color palettes to innovative formulations, this guide will equip you with the knowledge to make informed purchasing decisions. Discover the latest makeup trends and must-have products.
From bold and vibrant hues to soft pastels, stay ahead of the upcoming color trends for the beauty industry in 2025!
This article uncovers one of the latest trends in the beauty industry: the male makeup movement. Read on to learn about the societal and cultural shifts driving men to embrace makeup.
Manicure brushes vary depending on the nail art style and the preferences of the manicurist. Learn about brush hair and handle types for a better manicure.