By now, it’s no longer a secret that e-commerce has become a highly competitive race in which grabbing the attention of potential customers plays a crucial role. Competition among e-commerce businesses doesn’t only revolve around quality, price, or customer service. It extends to how they demand their customers’ attention and compel them to buy.
Online shoppers scroll all day and are exposed to a wide range of marketing messages, many of which are forgettable. That’s why video marketing has become an essential part of any successful marketing strategy—as videos are more powerful than texts, images, and audio when it comes grabbing attention.
It’s no surprise then that mastering promotional videos can be a game changer for your e-commerce business. So read on to discover how to make powerful promotional videos that will have the potential to boost your sales and grow your business.
Table of Contents
The power of promotional videos in e-commerce
What makes a promotional video effective?
Meet CapCut: Your gateway to promotional videos
How to leverage promotional videos on Alibaba.com
The bottom line
The power of promotional videos in e-commerce
Promotional videos are important for any online business, but especially for e-commerce. For any business, promotional videos tangibly convey the marketing message and establish brand awareness. And when you’re selling a physical product, people need to see how it looks in real life, how it functions, and how it can be used in a range of settings.
Images can do that, but less effectively than videos. Promotional videos in e-commerce are the best way to showcase and humanize your product and bridge the gap between how people perceive your product and how it is in reality.
The statistics prove that the power of promotional videos in c-commerce is endless. Here are some of the noteworthy points to consider:
- 90% of marketers say video marketing helped them generate leads and increase traffic.
- People retain 95% of a marketing message if they receive it via videos.
- 90% of people say they discover new brands or products thanks to YouTube videos.
- 84% of customers say they were convinced to buy a product when they watched a brand’s promotional video.
- 69% of people say they prefer to learn about a new product or by watching a short video.
What makes a promotional video effective?
Of course, not all promotional videos are equal. For your video marketing to be effective, mastering your e-commerce business is important. You should have clear and detailed answers to the following questions:
- Which problem do my products solve?
- Which people have this problem?
- Which features, in particular, will help them solve this problem?
Creating your promotional video starts with this behind-the-scene work of understanding the value proposition of your product. After that, your promotional video should have the following elements:
- The story: Your promotional video should highlight a story. Storytelling is the core of video marketing (the human brain is 22 times more likely to remember information through stories).
- The hook: Starting your promotional video with a captivating introduction, story, or interesting facts about your product will make it more powerful.
- Call to action: Your audience should clearly know which action to take when they finish the video.
Your audience should also know what benefits they will get when they take that action, so it’s important to highlight the benefits of your products, not just the features. Don’t overcomplicate your marketing messages with unnecessary details, and make sure that everything in your video has a purpose.
Discover more of our strategic tips on how to use promotional videos to boost sales. But for now let’s move now to the technical side of creating promotional videos.
Meet CapCut: Your gateway to promotional videos
Creating powerful promotional videos for your e-commerce business is impossible without a reliable video editing tool, and here’s where CapCut comes in handy.
CapCut Online can be considered the sibling of TikTok since they’re both owned by ByteDance. CapCut is a versatile all-in-one video editing tool that enables marketers and business owners to create promotional videos easily with its rich set of features, templates, and effects.
Why is CapCut the best option to create promotional videos?
There are many video editing tools to make promotional videos. But, why do we recommend using CapCut—especially if you’re not experienced in video marketing and editing? Here is what CapCut offers as a video editor:
1. A wide range of editing options:
CapCut allows you to customize your promotional videos as much as you can. It provides you with plenty of templates to choose from. When you insert your video clips into your template, you still have many editing options: special effects, text and music integration, stickers, animations, speed adjustments, transitions, and merging clips.
With CapCut, you can ensure that the final version of your promotional video is customized, unique, and professional.
2. User-friendly and intuitive interface:
CapCut has an interface anyone can understand and work with, regardless of their video editing skills. The editing tools and options are presented intuitively and seamlessly, and you won’t need professional help.
3. Seamless Collaboration:
CapCut allows you to share your promotional videos and drafts with your team members and vice versa, without downloading or exchanging video files. Your team can have access to your work in real-time.
4. Cloud storage:
Your progress and everything you do will be automatically saved in CapCut’s secure cloud drive. This will save space in your hard drive and keep your promotional videos safe.
5. Device-independent:
You can use CapCut on a mobile device, desktop, or online without downloading it, and your work and progress will be saved even if you switch devices.
6. Free and ad-free:
CapCut has no premium plan to access all the features. It’s completely free, and unlike many other free apps and tools, it comes with no disturbing ads.
7. Videos for multiple platforms:
CapCut allows you to edit and craft videos for different platforms: TikTok, Instagram, Facebook, and even YouTube. We know each platform requires a different type of video, but CapCut makes it easier for you to ensure your videos are suited to each platform.
It’s no wonder that CapCut Online is trusted by millions of active users. And you can join them today in relying on CapCut to create quality marketing videos.
How to leverage promotional videos on Alibaba.com
As you know, Alibaba.com is one of the largest global B2B marketplaces. It offers e-commerce business owners and suppliers the opportunity to list their products and receive inquiries from buyers worldwide, making it a highly competitive marketplace.
Since the competition is fierce, you have to stand out to attract potential buyers and convert them. The best way to promote your B2B e-commerce business is to go beyond typical product listings and leverage promotional videos to showcase your competitive advantage.
Also, many buyers expect you to add a promotional video to your product listing. Remember, 69% of consumers prefer watching a video to learn about a product.
This is even more important in B2B, where a well-made promotional video is not an ad; it’s a pitch. And if you can make this pitch engaging, informative, and professionally made, putting it in a global marketplace like Alibaba can be a game-changer for your business.
The bottom line
The world of e-commerce is highly competitive, but brands can use promotional videos as a way to stand out from their competitors. This guide offers retailers practical insights into how and why this form of marketing can help them excel in the global market. So what’s to wait for? Get online, and craft your brand’s message in the most engaging way possible!
Also, for more business tips and strategies like the ones above, head to Alibaba.com Reads. Alternatively, if you’re interested in B2C e-commerce, shipping, and our excellent trade assurance policies, visit Alibaba.com.
