Building a successful fashion label requires strong clothing brand marketing ideas that can enhance brand awareness, website traffic, and sales — and you shouldn’t be afraid to experiment to improve results.
Ideas like influencer marketing to target a specific demographic, adding new blog content to increase search engine rankings, and sending personalized emails and SMS to enhance your shopping experience are all proven channels and potentially very lucrative.
Read on to discover the 10 best ways to market a clothing brand with insights on creating highly effective marketing campaigns.
Clothing brand marketing ideas
• Grow traffic with blog content
• Build a social media strategy
• Use influencer marketing
• Encourage user-generated content
• Diversify your discount strategy
• Capture leads with popups
• Nurture leads with email marketing
• Share your mission and values
• Organize popup shops
• Use paid ads
Grow traffic with blog content
Blogging is one of the best marketing ideas for a clothing brand to attract highly targeted traffic from search engines like Google and Bing.
Blog posts with fashion tips, seasonal style guides, outfit recommendations, styling challenges, and environmental and social responsibility information can attract traffic and contribute to your clothing brand’s growth.
However, many clothing brands publish posts without a strategy. As a result, their blog doesn’t receive much traffic.
These are the most essential steps for successful blogging:
- Do keyword research: Learn the search terms your audience uses when hunting for style inspiration or shopping advice
- Publish long-form content: Be bold and go deep — comprehensive style guides and trend breakdowns give readers a reason to stick around and trust your brand
- Optimize for SEO: Use your target keywords naturally throughout your posts, craft compelling meta descriptions, and optimize your images with alt text
- Create videos: Engaging video content that shows your clothes in action will bring your blog posts to life, give your brand a personality, and get you into Google’s ‘Videos’ search results if you publish on YouTube
Here’s an example of the Helen Kaminski blog with posts targeting styling tips, fashion icons, and brand collaborations:
Related reading:
User intent and SEO: What merchants need to know for higher rankings
Build a social media strategy
Social media can help your clothing brand achieve multiple marketing goals simultaneously. It can raise brand and product awareness, and directly increase sales.
Instagram, TikTok, Facebook, Pinterest, and YouTube are the big platforms for clothing brands, but don’t take a scattergun approach — determine where your customers are to ensure sound marketing spending.
A good strategy for your clothing brand could look like this:
- Create pages on Instagram and Facebook: These visual-heavy platforms are the best for stunning lookbooks, behind-the-scenes content, and in-app shopping
- Integrate social commerce: Set up shoppable posts on platforms like Instagram to create a seamless path from inspiration to purchase
- Make videos for TikTok: TikTok’s creative features allow you to showcase your clothes in action, tap into viral trends, and reach a younger audience
- Engage with your community: Respond to comments and give your brand a personality to create loyal customers and advocates
A great example of a TikTok page that hits the right notes comes from Burberry. It produces short videos featuring models, sports icons, and influencers wearing its products to enhance brand engagement:
Discover more tips:
Instagram for ecommerce: The definitive guide
Social media and email marketing: how to integrate
Tiktok for ecommerce: Tips and best practices
Use influencer marketing
Building an audience takes time, so why not just tap into a ready-made one?
Influencer marketing is like having a friend introduce you at a party — suddenly, you’re not a stranger anymore.
Influencers can produce videos to showcase your clothes in real-life scenarios, create sponsor sections within their videos, review your products, and create competitions and giveaways.
An influencer’s authenticity can help your clothing brand connect with more customers than traditional advertising, bumping your traffic and sales.
To make a success of it, you should:
- Pick the right influencer: Look beyond follower count — focus on finding influencers whose style, values, and audience demographics align closely with yours
- Choose how to collaborate: Get creative with your partnerships – consider sponsored posts, Instagram takeovers, limited edition co-designed pieces, or challenge-based campaigns that encourage audience participation
- Track engagement and performance: Use unique discount codes or trackable links to measure the direct impact of each influencer collaboration on your traffic and sales
Activewear brand Gymshark uses fitness models to promote its special offers and new product lines. Here’s an example of one of their collaborations with a fantastic photo and product information within the comment thread:
Related reading:
Influencer marketing basics: Using social stars for your ecommerce marketing
Encourage user-generated content
By utilizing user-generated content (UGC) like photos, videos, and customer reviews, your customers become your best advertisers, showcasing your products in real-life settings.
However, the real beauty of user-generated content for your marketing is that you can use it across your website, social media, and paid ads to provide social proof and build a community for your clothing brand.
Here are some ways to encourage user-generated content:
- Host a giveaway: Encourage customers to share photos wearing your clothes for a chance to win prizes
- Use customer content on your blog and social media: Showcase real customers styling your pieces to inspire others to join in
- Give incentives: Offer loyalty points, discounts, or exclusive access to new collections for customers who share content
- Run themed photo challenges: Launch seasonal or trend-based challenges that encourage creative styling of your pieces
- Showcase customer reviews: Feature positive reviews and testimonials alongside products on your website
Crew Clothing uses UGC to provide social proof for its products within product pages. The example below shows the reviews section of the product listing for the classic t-shirt, with an additional section below it encouraging customers to share their snaps to feature on the website:
Discover more tips:
How to use email campaigns to collect user-generated content for your brand
How social commerce is key to customer loyalty
Diversify your discount strategy
Different discounts appeal to different customers, so it’s important to diversify your strategy and test new formats.
For instance, offers like “10% off” and “3 for 2” appeal to different shopping behaviors, helping you target various customer segments.
Your discounts could attract new customers, encourage repeat purchases (especially during slow periods), and increase order value.
Here are a few clothing brand promotion ideas to get started:
- Build your email list with discounts: Offer a welcome discount for new subscribers to encourage sign ups and first-time purchases
- Send limited-time discounts via SMS: Promote sales and target abandoned carts to bring customers back
- Consider different discount types: Experiment with category-specific discounts, percentage-off promotions, fixed discounts, and product-specific offers to see what resonates best with your audience
- Experiment and test new tactics: Regularly analyze the performance of your campaigns and adjust your strategy to optimize results
Headphone brand Beats uses email marketing to offer limited-time discounts. Here’s an example promoting 40% off select Beats with a deadline:
Discover more tips:
The ultimate guide to discount pricing strategies [+ examples]
The advantages and disadvantages of discounts
How to choose the best ecommerce pricing strategy
Capture leads with popups
Popups capture your website visitors’ attention to present offers and collect their details.
Popular formats include lightboxes that slide in front of page content and darken the background, floating bars, and scroll-ins for a less intrusive delivery.
To start an effective popup strategy:
- Create a special popup offer for first-time visitors: Offering a welcome discount or exclusive access to new arrivals can encourage their first purchase
- Use targeting options to personalize offers: Tailor popups based on browsing behavior, cart contents, or customer segments to increase relevance
- Run gamified popups for special occasions: Implement interactive elements like spin-to-win wheels during sales events to boost engagement and create immersive experiences
- Test exit-intent popups: These capture visitors about to leave your site, giving you a last chance to convert them with a special offer
- Use scroll-triggered popups: Display offers and forms as visitors scroll down your product pages, catching them when they’re most engaged
The Wheel of Fortune interactive signup form is a great example of a popup that can entertain visitors on your site to increase conversions. Here’s one made with Omnisend:
Discover more tips:
3 ways to use smart popups for better conversions
What is a popup? Top 9 popup types for 2024
24 great email popup examples for 2024 (+ tips & best practices
30 exit-intent popup examples & ideas for online businesses
Gamify your email capture with a Wheel of Fortune
Nurture leads with email marketing
Email marketing lets your clothing brand communicate directly with customers to welcome subscribers, showcase new collections, offer exclusive discounts, target cart abandonment, and more.
Email marketing has an ROI of $36 for every $1 spent, with automated emails converting one in three people, compared to only one in 20 for campaign emails.
Put simply, email marketing is one of the best investments your clothing brand can make, especially with automation.
To leverage email marketing effectively, focus on these key strategies:
- Create a welcome series: Welcome emails make a solid first impression and introduce new subscribers to your brand story and best-selling items
- Segment your email list: Use purchase history and browsing behavior to deliver relevant content to your audience segments
- Send regular promotions and exclusive deals: Encourage repeat purchases and customer loyalty to increase customer lifetime value
- Implement cart abandonment and browse abandonment campaigns: Recover lost sales by reminding customers of items they showed interest in
- Collect feedback and reviews: Use post-purchase email reviews to build social proof and improve your products
- Re-engage passive subscribers: Create winback emails featuring new arrivals or special incentives to win back their attention and business
Watch the video below to learn how to get started with email marketing, including how you can grow your subscriber list and send targeted emails to people:
Island Olive Oil uses Omnisend to nurture leads through targeted automation workflows. Their welcome series introduces the brand and products, while abandoned cart emails recapture potential sales.
Read the case study
Share your mission and values
Sharing your mission and values helps you connect with customers on a deeper level, fostering loyalty and attracting like-minded consumers.
Clothing brand promotion with this approach can differentiate your brand in a crowded market and inspire customers to choose your products based on shared principles.
To effectively communicate your mission and values:
- Create dedicated pages on your website: Clearly state your brand’s purpose, ethics, and practices
- Publish blog posts: Highlight staff participation in community or sustainability projects and tell customer stories that align with your mission
- Engage in projects or partnerships: Show your commitment to values like sustainable sourcing and charitable initiatives
- Highlight your mission and values in all marketing channels: Spread the word across all touchpoints to attract aligned customers
Fashion retailer ASOS demonstrates its mission and values with a single corporate responsibility page. It showcases the brand’s four goals (Be Net Zero, Be More Circular, Be Transparent, and Be Diverse), with progress updates and reports. It also links to extra pages covering their supply chain, modern slavery policy, and more:
Organize popup shops
Putting your clothing brand in a physical location, even temporarily, could transform your business.
Face-to-face engagement builds strong connections, can significantly boost sales and brand loyalty, and is perfect for market research.
To make the most of your popup shop:
- Choose a location with high foot traffic: High streets, shopping centers, city squares, and sports venues (with an event going on) are perfect for exposure
- Promote your pop-up shop in advance: Use social media, email marketing, and local advertising to build anticipation and ensure a strong turnout
- Engage visitors with unique experiences: Offer personalized styling sessions, build interactive displays, create a raffle, and run competitions for free products
- Create a digital connection: Encourage people to visit your site and subscribe to your email list with a QR code on leaflets and shop window stickers
Lingerie brand Chantelle uses popup shops to see how the market receives its new ranges. Check out its popup shop on rue des Abbesses:
Use paid ads
Paid ads can supercharge your clothing brand’s growth by putting your latest designs in front of the right eyes at the right time.
Imagine showcasing your new summer collection to fashion-forward millennials scrolling through Instagram or having your cozy knitwear appear when someone searches “best sweaters for fall” on Google. That’s the power of targeted advertising.
Here are a few best practices:
- Refine the target audience using your data: Analyze your shopping data and website traffic to create targeted ads
- Use a combination of Google, Instagram, and Facebook ads: Google Ads target users who are actively searching for specific fashion items, while Instagram and Facebook reach audiences based on lifestyle interests and browsing behavior
- Run retargeting campaigns: Re-engage users with reminders and recommended product campaigns matching their browsing history
Fatface uses Google paid ads to promote welcome discounts. The ad below appears for the “cardigan sale” search term and offers 10% off your first order:
Discover more tips:
The 7 best ecommerce advertising strategies for 2024
5 ways to use email marketing with Google, Facebook & Instagram ads for BFCM
Summary
The best clothing brand marketing ideas form part of a cohesive strategy to drive results.
Successful brands thrive on diversification, blending digital tactics like blogging, social media, and email campaigns with tangible experiences like popup shops.
This multi-faceted approach, coupled with a deep understanding of your audience and unwavering commitment to brand values, is the key to success.
Keep testing and refining your clothing brand marketing strategy to enhance awareness, drive traffic, and boost sales even in the face of mounting competition.
Source from Omnisend
Disclaimer: The information set forth above is provided by omnisend.com independently of Alibaba.com. Alibaba.com makes no representation and warranties as to the quality and reliability of the seller and products.
