Relaxing outdoors is much more pleasant when sitting on comfortable furniture. Consumers appreciate this, prompting them to shop for stylish rattan garden furniture. Not only are these products stylish, but they are also durable, making them the ideal solution for relaxing on patios.
Other than comfort and durability, sellers have other unique points to support stocking this type of furniture. These points include positive global sales data, the characteristics of rattan, and why customers love this rustic option. Join us for a brief overview of this market, describing why rattan garden furniture should be on your website and how multiple options for upgrading family homes and commercial décor help to increase sales.
Table of Contents
Global rattan garden furniture sales are strong
What to look for when buying rattan pieces
Rattan furniture to create an outdoor oasis
Order your selection of fine rattan garden furniture
Global rattan garden furniture sales are strong
Market research shows that rattan furniture sales were USD 0.91 billion in 2024. Projected to grow at a compound annual growth rate (CAGR) of 5%, sales are anticipated to reach USD 1.05 billion by 2029. Most of these sales originate from the largest market in North America, while sellers will be interested to learn that the fastest-growing market is in the Asia-Pacific region.
Google Ads data
In support of this growth report, examining Google Ads keyword data is worthwhile. Accordingly, in January 2024, people searched for rattan garden furniture 12,100 times. This figure rose to an impressive 201,000 searches in June 2024, an increase of 93.98%.
Despite this incredible rise, the average search rate for this keyword between July 2023 and June 2024 was 90,500, 86.62% above the lowest search volume for the year. With data like this, it is evident that rattan furniture remains popular in the market. This further encourages sellers to place orders to diversify or enhance their current patio furniture.
Consumer buying behavior
Beyond these statistics, sellers should examine various factors influencing buyer behavior of wicker patio furniture. For instance, customers want to support sustainably grown rattan, which is an excellent alternative to wood since it grows fast and produces a harvest about every two years.
Because of its rapid growth and job provision, many customers want rattan products for their outdoor areas. Moreover, rattan furniture is a cost-effective option relative to other types of furniture, ensuring that it remains an intuitive option for homeowners and businesses like restaurants, hotels, and resorts.
What to look for when buying rattan pieces
Types of rattan furniture: Multiple furniture designs are available, such as sofas, patio chairs, tables, swings, hammocks, patio bistro sets, and more. Sellers should select patio furniture sets for various-sized outdoor spaces to accommodate customers with different living spaces.
Design styles and colors: Rattan furniture for backyards ranges from modern to traditional and is available in natural, green, black, white, and other colors.
Materials: There are five main types of rattan (cane, reed, Himalayan, Manau, and synthetic). Each has its own qualities and uses, but Manau rattan is widely used to make furniture. However, the most popular of these materials is synthetic high-density polyethylene (HDPE) or polyethylene (PE) rattan because it is durable, easy to maintain, resistant to sun and water, and less costly than natural rattan furniture.
Frames: Sellers should check the frames of rattan furniture for balconies because these are also good quality indicators. Aluminum frames are lightweight, weather-resistant, and strong, while steel frames should have a powder coating to protect the furniture from rusting. Both frame types are waterproof, which adds to their overall quality, making them ideal for use as outdoor furniture during summer or harsh weather conditions in winter without sustaining damage.
Other considerations: Expert advice includes checking products for characteristics like high-density cushions and covers made from high-quality fabric to increase comfort and longevity.
PRO TIP: Order items like outdoor lighting, coffee tables, tablecloths, plush cushions, ottomans, and other accessories to go with your rattan furniture to enhance the customer’s buying experience.
Rattan furniture to create an outdoor oasis
Outdoor patio furniture sets
Large L-shaped corner patio sets for eight people, premium PE rattan furniture sets for large patios, smaller two- or four-chair and table sets, or poly rattan 2×2-seater sofas with matching chairs—the rattan patio furniture set category is a seller’s paradise. These patio sets range from opulent rounded designs to sofa sets with a fire pit dining table and large storage benches to simpler bistro-style sets for customers with small balconies.
Select sets made from natural wicker or synthetic materials for the small outdoor living space. Pick from plain rattan wicker designs to those with intricate patterns and color combinations with sturdy aluminum frames built to last. For sellers, the choices are limited only by the imagination and the budget.
Single rattan chairs
Sometimes, customers may only need one or two rattan chairs to create their own special outdoor oasis. In that case, sellers can supply them with many design, color, and style options to meet their needs.
With an extensive collection of designs in this category, including stylish one-seaters with thick cushions that are comfortable for reading or eating at small tables outdoors and single chairs made for placement alongside the pool, these exquisite pieces are just as ideal for the home as for hotels. For other simpler yet unique designs, sellers should look at rustic, swinging, and more complex chair designs.
The perfect rattan coffee table
When it comes to rattan coffee tables, the choices are never ending for sellers. Consequently, it is common to find natural wood and cane combination designs and smaller simpler coffee table designs in the showroom. Whether for indoor or outdoor use, the design shapes and material blends enhance the beauty and functionality of each piece. Sellers should choose these pieces wisely to fit in with multiple outdoor patio sets and ones that can be easily paired with single chairs for greater impact.
Side tables
Rattan coffee tables often come with matching side tables. When they don’t, sellers want an array of choices to match that bespoke single outdoor chair or something between two chairs in their special outdoor space. For these customers, sellers can offer rattan side tables with a traditional round design, options with glass and rattan levels, or ones with ethnic patterning.
Alternatively, sellers will find double-layer rattan and metal designs online, which are great for storing glasses, magazines, and other items outdoors. Also, convenient, collapsible tray side tables, and modern tables with inbuilt storage units with removable lids are sought after. With so many options, it could be challenging for sellers to order only one or two styles, making the broadening of inventory the only option.
Rattan lounger pool chairs
Rattan pool chairs
Order stylish rattan pool loungers shaped for maximum comfort and made from durable PE rattan to withstand harsh summers. Similar modern minimalist loungers include elegant S-shaped rattan loungers and comfortable recliners with seat cushions, both of which look impressive on any pool deck.
Also, stock up on comfortable sun chairs with high-density foam cushions and foldable aluminum frames for back support. Or place your order for stylish, rounded luxury sun loungers that customers can position under their pergolas for relaxing summer days and nights.
Order your selection of fine rattan garden furniture
Customers appreciate a broad range of options when upgrading or replacing their outdoor furniture. When sellers give them an array of designs that match their vision of an outdoor oasis, they are much more likely to attract loyal customers who also refer their friends to your website.
Explore the Alibaba.com showroom to create an outdoor seating inventory of unique rattan furniture that will impress your existing market and attract newcomers. The product choices on this site are creative, aesthetically pleasing, and designed to meet various consumer needs.
By doing your research, you can build your own showroom of products that will encourage customers to come back for more. Likewise, you will build trust and supplier relationships that benefit the entire consumer chain in the long term.
