Table of Contents
1. What is an SEO email template?
2. What makes a compelling SEO email template?
3. Persuasive SEO email templates to earn backlinks
4. How to write an SEO email?
5. Key takeaways
Online marketing is highly competitive and mastering your SEO game, without a doubt, requires a lot of effort.
One area of your SEO strategy that shouldn’t be overlooked is building high-quality backlinks. Without them, websites struggle to gain authority, attract referral traffic, and climb search engine rankings. The result? Potential customers slip through your fingers, clicking away to more visible competitors.
But let’s face it — reaching out to potential partners can be time-consuming and a bit daunting. So to help you tackle this task, we’ve compiled some effective SEO email templates designed to secure guest posts, fix broken links, and pitch content to influencers, along with tips for customization.
Let’s dive in.
What is an SEO email template?
SEO email template is a pre-designed email format that aids digital marketers in reaching out to prospects for different search engine optimization initiatives.
Professional SEO email templates empower cold email outreach, high-quality backlink acquisition, lead generation, SEO copywriting, SEO proposals on website auditing, collaboration requests, and more.
What makes a compelling SEO email template?
No doubt, your cold email campaign for SEO purposes should include all the essentials as any outreach campaign would — a subject line, a brief introduction with your company name and details, a call to action, and a closing part.
Nevertheless, these are the basics to make your email content look complete and consistent, but you need some unique add-ons to help your SEO outreach template be remarkable and impression-driven. For example, make sure to upgrade your cold email template with:
- Icebreaker: Pump up your email with a catchy starting point, an opening line that differentiates you from others, highlights your offers, and clearly leads to the idea of your request
Example: I recently came across your insightful piece on (Topic) and was impressed by your viewpoint on (Specific Point). It resonated with me because (briefly explain why it was impactful or relevant to your work). - Value proof: Specify how other partners have reaped benefits from working with you and add case studies, research, reports, and superior work examples
Example: I’m happy to share the results of our latest research, “The 2024 Marketing Trends Report”, featured in (Publication or Website). This report offers cutting-edge insights into digital marketing strategies shaping our industry in the upcoming year. It includes exclusive data from over 1000 marketing experts and benchmarks top-notch practices in the field. I believe this report could complement your recent article on (Article Topic) and provide additional perspective to your readers.
- SEO essentials: Insert target keywords in the subject line, SEO cold email body section, and the anchor text when linking to your site
- Snappy follow-up: Make a raw reference to the previous interaction by boosting value, adding new details and more space for negotiation, and clarifying the next steps
Persuasive SEO email templates to earn backlinks
Let’s take a look at five effective outreach email templates:
SEO email templates for guest posts
According to Outreach Monks, 65% of backlinks are acquired through guest posting. Frankly, guest posting is one of the most notable ways to get backlinks for SEO purposes.
And the best way to propose a guest post collaboration is through emails. However, before you start composing these emails, it’s crucial to understand your website’s backlink profile. For this purpose, a tool like SE Ranking’s backlink checker tool can be handy. It assists in analyzing essential domain metrics such as Domain Trust, Domain Rating, and Domain Authority, along with new and lost backlinks, referrals, top backlink anchors, and broken links. Moreover, it provides a detailed distribution map by country and domain zone.
But the most crucial aspect here is that it helps you understand your site’s backlink profile, offering insights into the quality of backlinks you already possess. This knowledge is invaluable in tailoring your guest post proposals to be more relevant and appealing to potential collaborators.
Once you have a clear understanding of your website’s backlink profile, you can better tailor your email list for your campaign and approach potential partners for guest posting opportunities more effectively. This strategy ensures that your efforts focus not just on the quantity but also on the quality and relevance of the backlinks you aim to acquire through guest posts.
With this information at hand, the next step is to craft an effective SEO email template offering guest posts. These emails should highlight the value of your proposal and reach the appropriate person.
To build credibility with your recipient, your first message should include as much information as possible about you and the company you represent. It means incorporating the correct company name, valid contact details, and samples of your content. Adding testimonials can also be beneficial to underscore the quality of your work.
Check the following SEO email template that can help you collaborate on guest posting:
To: appropriatepersonemail@example.com
Cc: salesrep@example.com
Subject: Completing Your Content Puzzle: Guest Post Offer for (Blog Name)
Hey (First Name),
I’ve been a big fan of your blog for the last 3 years. Your exceptional blog tone, styling, and articles on (General Topic of Your Choice) inspire me to improve constantly.
Your recent post on (Article Topic) made my day due to (specify what you liked).
I’m getting to you with a guest post idea that might be a perfect match for your target audience.
The article will feature raw data insights and helpful tips and tricks and have an SEO-friendly structure to meet your guidelines. It will serve your blog subscribers with (Value).
You are very welcome to take a look at some of my fresh and crisp guest posts for other authoritative websites:
(Showcase Post List)
As you can see, I create on-topic, optimized, flawless content that piques users’ curiosity and has excellent SEO potential.
Looking forward to hearing from you soon.
Best regards,
(Your Full Name)
SEO email templates for broken link outreach
Broken links can bring trouble for both the website the link is placed on and the domain this link leads people to. They spoil user experience, interfere with accurate website indexing and crawling, and affect site reputation and link equity.
Broken link outreach is ideal for addressing the elephant in the room as it helps both sides get substantial benefits. Thus, web admins save time searching for broken links on the website while you, as a backlink hunter, obtain more prospects to build backlinks for your website or blog.
Simply conduct research to encounter broken links on the website you are interested in, assess the relevance of the backlink, and create an effective cold email to contact the site reps with a proposal to replace the broken backlink with the link to your website.
To make your broken link outreach campaign successful, go the extra mile to clearly specify the value of replacing the initial broken link in your cold email. For example, you can showcase essential stats to highlight the value of broken link replacement. And pick an appropriate piece of content on the recipient’s website to substitute the backlink naturally.
Here is an easy yet efficient SEO email template to help you achieve the goal of your email campaign:
To: blogeditor@example.com
Cc: salesperson@example.com
Subject: Broken Link Found in Your Article (Name)
Hey (First Name),
My name is (Your Name) from (Company Name). Recently, my team and I completed (describe your work: article, research, report) on (Topic). During our study, we encountered your article titled “(Article Title).”
I found your article both engaging and highly inspiring. However, while reading, I noticed a broken link in the section (describe where the link is located). This, among other findings, motivated us to develop a resource providing the latest data on (Topic of the Study), which we believe could be a valuable source of knowledge for those interested in this area.
Seeing your efforts in optimizing articles for SEO, I wanted to inform you that our material is now available. You can access it through the following link: (Insert Link).
I hope you will find it helpful.
Best regards,
Regards,
(Your Name)
Do you need something more original? Here you go — a more humorous option:
To: blogeditor@example.com
Cc: salesperson@example.com
Subject: Found a Broken Link in “(Article Title)” – Here’s Something Better!
Hello (Name),
Greetings from (Your Name) and the enthusiastic team at (Company Name)!
So, here’s the thing: We stumbled upon your article titled “(Article Title),” and, wow, what a read! As we avidly consumed your insights, we hit a bit of a snag – a broken link in the (describe where the link is located) section. It was a minor error, but it sparked an idea in us.
We thought, “We simply can’t let a great blog like this have a broken link!” So, in a burst of inspiration fueled by a few too many cups of coffee, we crafted some content on (Topic of the Study) that’s fresh and data-rich. It’s tailor-made for your readers, packed with the latest info, and ready to fill that link-shaped void.
Check out the link here: (Insert Link). We hope it adds even more sparkle to your already brilliant blog.
Best,
(Your Name)
SEO email templates for link exchange
Suppose growing your brand mention, SEO performance, and rankings using your competitor is not bothersome to you. In this case, link exchange is an excellent technique to consider.
Link exchange can help you advance your search engine optimization efforts. However, you should only deal with other authoritative, reliable, and relevant websites in your niche, as it directly affects the grade of link juice you get.
To get the best outcomes out of your cold email template for the link exchange initiative, consider the following:
- Specify the correct page URL in your proposal
- Examine the content from the recipient to ensure it is quality and relevant to your brand
- Make sure the recipient’s audience aligns with your brand and your target audience
- Provide a value exchange by offering content sharing, guest post, etc.
The following SEO email template aims to help you succeed in exchanging links:
To: seoagency@example.com
Cc: seosalesteam@example.com
Subject: We already compete, let’s collaborate on link exchange
Hey (First Name),
It’s (Your Name) from (Company Name). The truth is, we’re both excelling in the (Industry) space with some awe-inspiring services.
I decided to write because I have an idea: What if we flip our (Industry) rivalry into a powerhouse partnership? 😄
Consider this – we’re both acing (Specific Areas of the Industry), be it (Service 1), (Service 2), or (Service 3). Just imagine the success we could achieve by joining forces.
Here’s my proposal: a quality backlink exchange. It’s a strategy that could increase user engagement on our websites, enhancing our search performance and brand visibility.
I’ve taken the time to peruse your website and blog, identifying content topics and pages that align with ours. Here are a few potential links for us to consider exchanging:
(Link 1. Topic)
(Link 2. Topic)
(Link 3. Topic)
Curious to know your thoughts!
Best regards,
(Your Name)
SEO email templates for popular content pitching
Fery Kaszoni from Search Intelligence Ltd uses content pitching to help clients get backlinks from authoritative domains. The technique is straightforward yet genius. You research hot news and topics related to your niche with Google Trends. Then, you create epic content that covers the discovered topic. Finally, you build a strong email pitch to collaborate with mainstream PR and media.
When creating your cold email for content pitching, remember to explain why the recipient’s audience will enjoy your content and what pain points they can address.
Additionally, do your best to define the value and exclusivity by highlighting notable facts or data insights your content provides. You can mention industry-oriented analytical findings, expert interviews, studies, etc. Remember to accentuate how this exclusive content can promote their site or please their audience. Consider the following SEO email template as an example:
To: newsmedia@example.com
Cc: prnews@example.com
Subject: Your readers are looking for information about (Topic). Here’s breaking content for you
Hey (First Name),
Sincerely hope you’re doing well. I belong to the big fans of (News Media Name) editorial.
Your content on (News Media Primary Content Topics) broadens journalism horizons, and how you take your audience’s pulse is fantastic!
After researching the latest trends, I discovered that (Niche or Industry) insiders are curious about (Search Trend Topic).
This search query skyrocketed by (Percentage or Number), according to Google Trends (Link to Data Report).
I’m reaching out to you today to propose an exceptional guide that will help your readers dive into the topic of (Topic Name) that yielded such hype due to (Event, Disclosure, or News).
Here is a snapshot of the story:
(Article Pitch to a Journalist)
You are very welcome to check the full article here:
(Linked to Published Content)
The article is based on raw data and includes some exciting stats your readers should definitely stay abreast of 🙂
Hope to hear from you soon.
Best regards,
(Your Name)
SEO email templates for influencer outreach
Niche bloggers and influencers with an army of followers and admirers are the new source of social proof. Influencers already have a reputation and trust — their voices matter to your customers.
To capture a niche influencer, you need creativity, patience, and a robust campaign that can be achieved through influencer outreach. You should be ready to offer something valuable in return, showing gratitude for your brand mention. It can be a monetary reward, a free product or service from your catalog, a sizzling discount, etc.
You can try contacting the top influencers in your niche using this neat yet captivating SEO email template:
To: topinfluencer@example.com
Cc: topinfluencermanager@example.com
Subject: Brand Partnership Offer from (Brand Name)
Hey (Name),
I’m (Your Name) from (Company Name). I recently came across your work on (Podcast/Social Network/etc.) and must say, I’m genuinely impressed! The way you communicate and your overall style seem to align with our brand ethos perfectly. Just please take a moment to check out our social media profiles and see the synergy for yourself!
With that said, I couldn’t resist reaching out with an exciting collaboration proposal. Our company specializes in (Subject) and offers an exceptional range of (Products/Services) that your followers will love.
We value our partners greatly and are thrilled to offer (describe the Reward/Benefit). I believe this collaboration could be a fantastic opportunity for us to create something truly impactful together.
What are your thoughts? I’d love to hear from you and explore ways to collaborate.
Warm regards,
(Your Name)
How to write an SEO email?
Writing an SEO email from scratch
✅ DO:
- Define goals and proposals: Begin by clarifying your objectives. Determine what you want to achieve with the email and structure your proposal to be clear, valuable, and mutually beneficial.
- Craft a specific subject line: Create a subject line that is specific yet concise. It should clearly indicate the email’s purpose without being overly generic.
- Construct the email body thoughtfully:
- Introduce yourself: Start with a brief introduction, explaining who you are
- State the purpose: Clearly articulate the aim of your email
- Highlight the value: Explain how your proposal benefits the recipient
- Specify desired outcome: Mention what you seek, such as a backlink or a brand mention
- Conclude with courtesy: End your email by thanking the recipient for their time, keeping your tone consistent and your closing remarks brief
- Proofread thoroughly: Review your email for grammatical accuracy and ensure it conveys your message. Keep the email concise, as shorter emails are more likely to elicit a response.
🚫 DON’T:
- Send long emails: Overly lengthy emails can be overwhelming and often not fully read, leading to missing key points.
- Miss clear CTA: Neglecting to include a clear and concise call to action can leave recipients unsure of the following steps or what you propose exactly. Avoid having multiple CTAs, which can confuse the recipient, and stick to only one.
- Ignore the industry specifics: Remember that every industry is different, and even if you prepare a template, it should be thought out and tailored to the recipient’s industry. For example, if you write a guest article for a tech company, it would probably be most important to them that a person with know-how in the tech industry writes the article.
Customizing an existing SEO email template
✅ DO:
- Personalize the introduction: Modify the template to include a personalized greeting and a brief introduction that resonates with the specific recipient.
- Tailor the content: Adapt the body of the email to address the recipient’s specific needs or interests. Ensure that the value proposition is clear and directly relevant to them.
- Adjust to match your brand voice: Ensure that the template’s language, tone, and style align with your brand’s voice. It helps in maintaining consistency and authenticity in your communication.
- Review and edit: Carefully review the customized template for coherence and clarity. Ensure that the email maintains a professional tone and is free from errors.
🚫 DON’T:
- Send generic email: No one likes to get spam, so make your message (even if you’re using a template) look explicitly written for a particular recipient. Try to indicate that you have become familiar with the activities of the company or person in question, which is why you decided to write to them.
- Forget to segment your audience: Avoid sending the same email to your entire list without segmentation. Tailoring your message to different segments of your audience can greatly improve its effectiveness.
- Focus on yourself: Avoid centering the email content exclusively around you or your company. Instead, shift the focus to the recipient and what they can gain from the collaboration. Emphasize the benefits and opportunities that your proposal brings to them, demonstrating a clear understanding of their needs and interests.
- Overcomplicate the message: Don’t add unnecessary complexity or excessive information. Keep the message straightforward and focused on the key points. Overcomplication can dilute the impact of your message and confuse the recipient.
Key takeaways
SEO email templates address time-consuming email design and help you focus on other crucial aspects of your marketing strategy. But if you still doubt using an email template, here is a quick question to ask yourself:
How many of your recent template-free emails got real responses?
An authentic email template is your shortcut to obtaining the expected results with the least amount of your time invested. With appropriate templates from the above, you can broaden your network, dilate collaboration opportunities, and boost the online visibility of your site by getting high-quality backlinks.
Source from Omnisend
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