Jewel tones – colors inspired by gemstones like rubies, sapphires, and emeralds – are looking to receive a boost in 2025, with fashion, furnishings, and even luxury packaging industries capitalizing on their elegance and luxury to infuse depth and opulence into their products.
By no means a recent trend, the natural colors of gems have, over the centuries, inspired people and civilizations around the world to use them to decorate clothes, interiors, and valuable objects, giving them an aura of prestige.
In the contemporary world, jewel tones are associated with luxury and royalty, as precious stones were a symbol of status and wealth in royal courts. In the early 2000s, these colors found their place in modern design and minimalist furniture, accessories, and fashion.
In this article, we’ll take a look at how small businesses and retailers can harness the lure of jewel tones to give their products an extra boost.
Table of Contents
An overview of the jewel tones market
Jewel tones ideas and trends
Conclusion
An overview of the jewel tones market
As their name suggests, jewel tones are rich, deep, vibrant shades inspired by the colors of gemstones. The umbrella of jewel tones generally includes:
- Ruby red: A stunning bright red color that recalls rubies
- Sapphire blue: A deep, rich blue that mimics sapphires
- Emerald green: An intense green tone that mirrors the hue of emeralds
- Amethyst purple: An incredibly shiny, royal purple that reflects the color of amethyst
- Topaz yellow: A golden, warm yellow that shines bright as topaz
Jewel tones’ luxurious and sophisticated look comes from their high saturation and brightness. These striking hues scream luxury and thus work well wherever elegance and richness are desired, such as interior design and fashion.
Jewel tones are also easily adapted to different styles, from classic to contemporary, making them ideal for a wide range of products. Unlike pastel and neutral colors, they can add depth and warmth to any item or surface. They’re often associated with positive feelings such as well-being, security, and comfort, further attracting consumers.
Ideas and trends
From eye-catching décor objects to rich items of clothing and even wall paint and furniture pieces, deep jewel tones are a winning choice for consumers looking for elegant and visually striking items.
Below, we outline some ideas on how to use jewel tones to attract consumers and increase sales in the coming year.
Furniture and textiles
Jewel tones are particularly popular among interior designers for their ability to achieve a rich and sophisticated feel through base and accent colors. Sofas, armchairs, pillows, curtains, or even just flowers in emerald, sapphire, or amethyst can completely transform the look of a room or serve as a base for a luxurious palette.
By offering furniture upholstered in velvet or other expensive-looking fabrics, you’ll attract consumers looking for distinctive pieces that offer a dramatic effect. Even furniture in jewel tones can add a sense of luxury without requiring significant extra cost.
Jewel tones also pair perfectly with trendy neutral colors such as gray and beige, making them easy to integrate into homes.
Clothing and accessories
Fashion designers love jewel tones, and we’re seeing a lot of them in fall and winter collections this year, in part due to their warm and comforting hues. Dresses, coats, bags, and shoes in intense deep reds or emerald and jade green are a winning choice for fashionistas wanting to wear an impactful look. They are often matched with fine fabrics such as silk, velvet, and cashmere, giving consumers a luxuriously tactile and visual experience.
And these color schemes are not only for the runway; fast fashion and more affordable brands have also adopted jewel tones for office wear and wardrobe essentials like graphic tees and casual accessories.
Packaging
Another effective application of the different jewel tones is in the packaging of luxury products, such as perfumes, cosmetics, jewelry, and chocolate. Using intense and rich colors creates an exclusive shopping experience, immediately capturing buyers’ attention and giving products a sense of quality.
Jewel tones packaging also stands out on shelves, attracting consumers willing to spend more and justifying higher prices, which can help to increase profit margins.
Home décor
Decorative objects such as vases, mirrors with colored frames, lamps, and ornaments in jewel tones can make great accent pieces and augment any interior.
Because they’re relatively inexpensive, they can present a great opportunity for those looking to renovate a space without a large investment. In addition, matching these accessories with pre-existing furnishings does not require structural modifications.
Conclusion
Jewel tones are here to stay. These rich shades of ruby, amethyst, opal, and other gemstones have had an outsized impact on the world of design, furniture, and fashion, offering everyone the chance to add a touch of luxury, elegance, and versatility.
Including products can help retailers attract customers looking for refined and distinctive solutions to home and fashion design.
Finally, because jewel tones can be used across different styles and seasons, they represent a significant sales opportunity for retailers involved in both high-end and more accessible products.
