Table of Contents
● Introduction
● The skateboard market: From local culture to global phenomenon
● Innovations transforming skateboarding: Tech meets design
● Top-selling skateboards fueling the market’s growth
● Conclusion
Introduction
The skateboarding world is going through changes driven by technological advancements and a growing emphasis on creating personalized products for enthusiasts of all ages and backgrounds, attracting newcomers and seasoned skaters, notably seeing more women involved in the sport. This article delves into the market trends and innovative design developments shaping the future of skateboarding while highlighting some of the best selling boards in the industry.
The skateboard market: From local culture to global phenomenon
A billion-dollar ride
The worldwide skateboard industry generated a revenue of $3.6 billion in 2023. It is expected to grow by a CAGR rate of 4% each year until 2030 due to the growing interest in skateboarding as both a leisure activity and a competitive sport among a range of people. Skateboarding popularity is increasing among age groups, focusing on teenagers and a notable uptick in female involvement, accounting for about 40% of new skateboard enthusiasts and highlighting a positive trend toward inclusivity within the sport. The Tokyo 2020 Olympics and other similar events have played a role in increasing the popularity of skateboarding across age groups, according to reports from Cognitive Market Research and Technavio. This trend is projected to persist due to sports advancements and cultural influences.
The rise of e-commerce and customization
The surge in online retail has revolutionized how skateboards are purchased, providing consumers greater access to customizable products. This change has impacted areas like the Asia-Pacific, leading to a growth trend. In 2023, this region was responsible for 38 % of the market expansion, largely due to urbanization and a youthful, energetic population. North America continues to hold the market share at 41.2% in 2022 due to skateboarding’s strong cultural influence and close ties to fashion and street style. Online stores have made skateboards and related gear more available to consumers in regions where dedicated skate shops are scarce or hard to reach. This trend is projected to drive market expansion in the future, according to USDA Analytics and Cognitive Market Research.
Innovations transforming skateboarding: Tech meets design
Decks: Beyond maple wood
Skateboard decks have returned from the 7-ply maple wood construction to incorporating modern materials like bamboo carbon fiber and kevlar composites for increased performance and durability while keeping things light and strong for riders to nail those tricks easily. Additionally, kevlar is now making its mark in skateboards by adding toughness against wear and tear thanks to its durability in tough situations. Skateboarders benefit from these materials by having improved flexibility and durability, which enhances their ability to perform tricks with “pop” and precision, especially favored by those pushing the limits of their performance in skating scenarios. The skateboarding industry is experiencing a transformation towards superior quality and more durable products due to this innovative shift.
Smart components for the future
Innovative technology elevates the skateboarding experience by integrating sensor-equipped boards that enable riders to monitor their performance. With details such as speed, distance covered, and efficiency in executing tricks, they attracts skaters aiming to improve their abilities through measurable data points. Another intriguing advancement is the introduction of LED wheels, which not only offer enhanced visibility during nighttime rides but also boast a visually appealing look that resonates with younger riders who are tech enthusiasts. With these technological advancements, skateboarding is becoming more engaging and easier for beginners to learn. Incorporating features transforms skateboards into connected gadgets that provide a means of transportation and a holistic experience.
Trucks, wheels, and bearings for next-gen skaters
Trucks, wheels, and skateboard bearings have improved thanks to technologies and materials recently used in their design and construction process. Spring-loaded trucks have been developed specifically to absorb the impact of landings better than normal trucks. This results in a ride for skaters and less strain on their bodies. Moreover, self-lubricating ceramic bearings have been introduced to reduce friction between the wheels and axles of skateboards. This not only boosts speed and durability but also reduces the need for maintenance tasks. These innovative bearings are especially beneficial for skaters aiming for performance as they provide consistently high speeds without requiring too much maintenance. In addition, Shark Wheels stand out with their cube-shaped structure that provides traction and handling on uneven terrains and wet surfaces, allowing riders to enjoy increased stability and speed. These advancements guarantee that contemporary skateboards deliver improved accuracy’ ensuring a safer and more enjoyable experience for skaters of all levels.
The advancements in design and technology are transforming the skateboarding world and expanding its appeal to a range of enthusiasts, from riders to dedicated athletes. Skateboarding continues to evolve, and technological advancements have set new performance, safety, and user experience standards.
Top-selling skateboards fueling the market’s growth
Rampage, CORE, and Tony Hawk signature series
Several top brands drive the skateboard market with affordable, high-performance options, making skateboarding more accessible to a wider audience. Rampage Skateboards is known for producing durable boards at competitive prices, catering to beginners and experienced skaters. Their decks, made from high-quality Canadian maple, offer great value while delivering performance and reliability. Rampage’s focus on affordability without sacrificing quality has made it a popular choice among budget-conscious skaters, contributing to its strong market presence.
CORE Skateboards is known for being a brand that focuses on sustainability when making its products. They use eco-friendly materials such as bamboo and recycled plastics to meet the increasing need for conscious goods. Their dedication to sustainability is reflected in the quality and performance of their skateboards, which cater to skaters who appreciate both a made product and a consideration for nature. Skateboard company SkateHut, CORE Skateboards, for its commitment to sustainability and top-notch performance that appeals to conscious skateboarders.
Tony Hawks Signature Series is a known brand that keeps driving market expansion through its mix of nostalgia and design elements led by skateboarding icon Tony Hawk himself. The collection comprises a variety of skateboards tailored for skaters at every skill level. These boards are crafted using top-quality materials and cutting-edge technology to ensure durability and optimal performance for easily executing tricks and navigating the streets. Tony Hawks’s lasting appeal as a representative of the brand and the success of his series maintains the position of this product as a choice in the market for newcomers and dedicated fans alike.
Electric skateboards: The commuter’s choice
Electric skateboards are gaining popularity in areas as alternatives to transportation methods such as cars and buses. Innovations from brands like Boosted and Evolve focusing on battery efficiency range capabilities and smart features are playing a role in shaping this trend. These electric skateboards offer users an efficient way to travel, reaching up to 25 mph and covering distances exceeding 20 miles per charge. Red Bull mentions that the rise in popularity of skateboards is linked to how convenient they are as a transportation choice, especially for city dwellers looking for alternatives to cars or public transportation systems.
Electric skateboards are becoming increasingly sophisticated, with enhancements like Bluetooth connection and mobile app integration. GPS tracking enables riders to monitor battery levels and adjust speed settings remotely using an application or even secure their boards from a distance when necessary. Technological progress is transforming skateboards into a top transportation choice for city dwellers seeking efficient and environmentally friendly commuting options. Companies also strive to create more robust boards to enhance their attractiveness to commuters.
Conclusion
The skateboard industry is moving into a phase fueled by fast market expansion and technological advancements, alongside the emergence of creative products. Increasing accessibility to skateboarding is seen through budget options with high-performance and eco-conscious designs that draw in various riders. Innovative advancements like smart features and electric skateboards are transforming the industry by providing opportunities to enhance performance and daily transportation needs. Skateboarding will flourish in the coming years due to the blend of sustainability principles, innovation, and the growing scope of market possibilities.
