As we approach the holiday gift-giving season, it’s time to think about what people are looking for when it comes to their beauty products. The holiday season is a busy time of year, so products to promote self-care are always a good way to go when it comes to gift giving. But let’s talk about what will be the trending holiday beauty gift ideas that will meet people’s needs without breaking the bank.
As people become more mindful about sustainability and long-term value, the demand for thoughtful, versatile, and meaningful gifts is higher than ever. This gift guide helps you navigate your holiday shopping and make sure your beauty gifts are as memorable as they are impactful.
Table of Contents
Self-care for men: Beyond the basics
Nostalgic and playful gifting: Kidult Christmas
Luxurious keepsakes: Glimmer-inducing gifts
Hibernation mode: The gift of rest
Eco-friendly stocking stuffers
Seasonal Showers: Turning routine into indulgence
Tips for the best beauty gift giving during the holiday season
Boost your inventory this holiday season
Self-care for men: Beyond the basics
Let’s start with men’s grooming. In 2024, men’s grooming has evolved into more than just a basic routine; more and more, men are focused on self-care and elevating their regular grooming routine. This holiday season we will see a noticeable shift toward high-quality grooming products, no matter if they’re looking to enhance their appearance or simply take care of their skin.
- Skincare kits: For men who are curious about self-care but not sure where to start, skincare kits provide the essentials for establishing a solid beauty routine. Learn more about some of the best skincare products for men to get them started.
- Men’s cosmetics: Those who are looking to get into using beauty products or makeup for the first time appreciate accessible products that are easy-to-use, for example, highlighters and eyeliners.
- Eye masks as fashion: A surprising trend has emerged among Gen Z men—the transformation of under-eye masks from mere skincare products to bold fashion accessories. Eye masks seamlessly combine skincare with a bold sense of self-expression.
- Fragrances for self-expression: Gender-neutral fragrances are perfect for those looking to express themselves. Learn more about the future of fragrance in 2025 and some of the top fragrances for men.
For women looking to give their man self-care this holiday season, the focus for men’s grooming gifts this season is all about helping them explore their identity with approachable yet luxurious products.
For businesses looking to market their products to men, a great option is to consider partnering with male beauty influencers.
Nostalgic and playful gifting: Kidult Christmas
Nostalgia-driven packaging and playful aesthetics will dominate the holiday season as Gen Z consumers are looking for gifts that evoke memories of childhood while adding a dash of modern whimsy.
Outside of whimsical packaging, another way of embracing the kidult vibes this gifting-giving season is by connecting beauty products with the rising foodie culture through nostalgic and festive-flavored products. Think candy cane toothpaste with fun holiday-themed packaging (but they don’t actually have to be edible).
Gifts that draw on the past but are infused with modern sensibilities offer the perfect balance of fun and functionality for the nostalgic “kidult” in your life.
Luxurious keepsakes: Glimmer-inducing gifts
This year, the holiday season is about more than just the act of giving—it’s about giving something that lasts. More often people are seeking luxurious, well-made gifts that offer long-term value and joy beyond the holiday season.
For some, this means eco-friendly refillable and reusable products, which we’ll talk about later, but for others, this means a more luxurious keepsake with their products. For example, limited-edition collector’s pieces or packaging that can turn into something else that’s useful.
When shopping for luxury gifts, focus on products that offer a sense of indulgence and can be cherished long after the holiday season ends. Businesses looking to market beauty products this holiday season should focus on high-quality packaging that consumers can keep and reuse.
Hibernation mode: The gift of rest
After the hustle and bustle of the holidays, many people look forward to moments of rest and relaxation. According to Art Health Solution, 76% of people in England and Wales experience trouble sleeping during December due to festive fatigue and anxiety.
Gifts that promote rest and rejuvenation are perfect for anyone feeling burnt out by the festive season.
- Relaxation products: Focus on products that promote intentional rest, such as dream spray that uses functional fragrances to promote relaxation.
- Skincare-infused textiles: Gifts like sleepwear that’s infused with hyaluronic acid and peptides to enhance skin health while sleeping are a great way to promote rest and self-care.
- Overnight skincare: Beauty products that work while you sleep will definitely win over those who are feeling festive fatigue this season, like overnight skin or lip masks.
Eco-friendly stocking stuffers
With rising living costs, many consumers are searching for sustainable, budget-friendly gift options that don’t compromise on quality.
Stocking stuffers in reusable or refillable formats are perfect for those who want to give responsibly while staying within their budget. Brands like Lush have long been setting an example of eco-friendly gifting, offering reusable fabric wraps or tins to package their holiday offerings. Refillable products also offer a gift that lasts beyond the season.
Multi-functionality is also a key focus for consumers, as they limit the number of items in their homes for physical and mental space. Multi-functionality also reduces waste and aligns with many consumers’ value of sustainability.
Eco-friendly stocking stuffers show that small gifts can still have a big impact—both for the recipient and the environment.
Seasonal showers: Turning routine into indulgence
The shower has become a sanctuary for many, especially during the hectic holiday season. Many don’t have the time for a luxury bath, so gifts that turn everyday routines into moments of indulgence will be a hit this year, especially for self-gifters looking for affordable ways to relax.
#EverythingShower has taken off on TikTok this year and many people are showing off the luxury products they are using to elevate their showers.
- In-shower fragrance: Shower steamers release essential oils and fragrant steam, providing a spa-like aromatherapy experience.
- Skincare for the shower: In-shower lotions provide nourishment for the skin without the need for an extra step to moisturize post-shower, making it a thoughtful gift for those who prioritize skincare.
For anyone who values self-care, shower products that offer relaxation and rejuvenation are a must-have this holiday season.
Tips for the best beauty gift giving during the holiday season
As you prepare for the holiday shopping season, keep these key trends in mind to make your gifts truly memorable:
- Prioritize long-term value: Focus on gifts that provide enjoyment beyond the holiday season, whether through luxurious keepsakes or refillable products.
- Embrace playful nostalgia: Kidult packaging and nostalgic flavors will appeal to those who love to relive their favorite childhood memories.
- Encourage rest and relaxation: Gifts that promote hibernation mode will be highly appreciated by those dealing with holiday fatigue.
- Be mindful of sustainability: Eco-friendly packaging, reusable materials, and refillable products will resonate with consumers who want to give responsibly.
The 2024 holiday season is shaping up to be one where thoughtful gifting takes center stage. By choosing gifts that emphasize long-term value, sustainability, and self-care, you can make this Christmas both memorable and meaningful for everyone on your list.
Boost your inventory this holiday season
The holiday season is fast approaching, and while it’s a time for celebration, it’s also a time for rest. To be competitive, beauty brands must incorporate trends that align with their consumers’ shifting preferences and buying patterns.
This holiday season, beauty businesses can capitalize on key trends by offering thoughtful, long-lasting gifts. Focus on versatile products that emphasize luxury and self-care. By aligning your inventory with these trends, you can meet consumer demand for practicality, indulgence, and mindfulness—ensuring your brand stands out during the busy holiday season.
