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The Best Skincare Products for Men

man putting moisturizer on his face in a mirror

In today’s ever-evolving beauty industry, the male grooming market is flourishing like never before. As societal norms shift, men are increasingly embracing skincare and self-care practices, creating a lucrative opportunity for businesses that seek to cater to this thriving market.

As businesses look to tap into this growing segment, understanding men’s unique skincare needs and preferences is crucial. Here we will explore the top moisturizers sought by men for their grooming and self-care routines and favored for their blend of usability, convenience, and masculine features. Whether you’re an established beauty brand or a newcomer to the industry, embracing the rising demand for male grooming essentials can help to propel your business to new heights in this dynamic and inclusive skincare era. 

Table of Contents
Why moisturizer is important for men
Skincare and moisturizer market overview
How to choose the best moisturizer
Specific factors men should consider when purchasing a moisturizer
Best moisturizers for men
Supplementary skincare products

Why moisturizer important for men

Moisturizer plays a vital role in maintaining healthy and vibrant skin. Historically, there has been a prevailing notion that skincare and grooming practices are more aligned with femininity, leading some men to neglect or downplay their skincare needs. However, this perception has recently evolved, challenging traditional gender stereotypes and leading to the significant growth of men’s grooming and self-care industries.

Here are some key reasons why moisturizer is essential for men:

  1. Hydration: Moisturizers help to keep the skin hydrated by locking in moisture and preventing water loss. This is crucial for maintaining the skin’s natural barrier function, which protects against external irritants and pollutants.
  2. Preventing dryness and irritation: Men’s skin can become irritated due to shaving, exposure to harsh environmental conditions, and frequent contact with water. Moisturizers provide a soothing and protective layer, reducing the risk of dry, flaky, and uncomfortable skin.
  3. Post-shave comfort: After shaving, the skin may become red and sensitive. A moisturizer can soothe the skin, reduce irritation, and promote faster recovery.
  4. Anti-aging: Properly moisturized skin can appear more youthful. Moisturizers with anti-aging ingredients, such as peptides, hyaluronic acid, and antioxidants, can help reduce the appearance of fine lines and wrinkles over time.
  5. Balancing oil production: Contrary to the myth that moisturizers make skin greasy, the right moisturizer can help balance oil production. When the skin is well-hydrated, it’s less likely to overproduce oil, reducing the risk of clogged pores and acne breakouts.
  6. Improving skin texture: Regular moisturizer use can improve the skin’s overall texture and smoothness, making it look and feel softer and more supple.
  7. UV protection (with SPF): Some moisturizers have added sun protection. Daily use of moisturizers with added sun protection factor helps shield the skin from harmful UV rays, helping to prevent premature aging and reducing the risk of skin cancer.

Overall, moisturizers are a simple yet powerful tool in any man’s skincare arsenal, and incorporating a suitable moisturizer into a person’s daily routine can significantly improve their skin’s health and appearance.

Skincare product and moisturizer market overview

In 2022, the global skincare products market size reached US $135.83 billion, and is projected to grow at a CAGR of 4.7% from 2023 to 2030. The skincare market’s moisturizer segment reached US $10.12 billion in 2022 and is expected to reach US $14.40 billion by 2030, with a CAGR of 4.48% between 2023-2030.

The increasing awareness of the importance of skincare routines and the rise in skin problems due to lifestyle factors, stress, and pollution have fueled the demand for skincare products, including moisturizers. In addition, key protective and restorative ingredients like hyaluronic acid, vitamin C, and retinol are helping to drive adoption.

Millennials are a significant target audience, showing immense interest in skincare products, partly influenced by celebrity endorsements and social media. Manufacturers are expanding product ranges to cater to all skin types, boosting their market share.

The global men’s personal care market was valued at US $30.8 billion in 2021 and is expected to grow at a CAGR of 9.1% from 2022 to 2030, while the male skincare market was valued at US $13.28 billion and is projected to reach US $21.74 billion by 2030, with a CAGR of 6.4% from 2022 to 2030.

Bottles of beauty products on a light pink background

How to choose the best moisturizer

Choosing the best moisturizer can be challenging. Here are some essential steps to help you find the right one for you:

Know your skin type

Determine whether your skin type is dry, oily, a combination of both, or sensitive. Different skin types have specific hydration needs, and choosing a moisturizer tailored to your skin type will ensure optimal results.

Read the ingredients

Look for key ingredients that address specific skin concerns. For dry skin, seek a moisturizer containing hydrating ingredients like hyaluronic acid or glycerin. For sensitive skin, look for products with soothing ingredients like aloe vera or chamomile. Additionally, men with sensitive skin should opt for moisturizers free from potential irritants like parabens or artificial fragrances.

Consider any skin issues

Opt for a moisturizer with targeted benefits for specific skin issues like acne, redness, or aging concerns. For acne-prone skin, non-comedogenic and oil-free moisturizers are preferable.

SPF content

Consider using a daytime moisturizer with built-in sun protection (SPF), protecting your skin from UV rays and reducing the chance of premature aging and the risk of skin cancer.

Texture and consistency

Choose a moisturizer with a texture that suits your preference and skin type. Creams are richer and more emollient, making them suitable for dry skin, while gels or lightweight lotions work well with oily skin.

Brand reputation

Good brand reputation and products with quality reviews can make all the difference when choosing a product. Businesses should market products toward men and provide them with educational content to help them choose the best products for them. 

Man applying moisturizer in the mirror

Specific factors men should consider when purchasing a moisturizer

There are a number of specific factors that men should consider when choosing a moisturizer to cater to their unique skincare needs, including:

  1. Shaving habits: Men who shave regularly should consider a moisturizer that can soothe and hydrate the skin post-shave. To reduce post-shave irritation, look for moisturizers with anti-inflammatory ingredients like aloe vera or chamomile.
  2. Non-greasy formulas: Many men prefer moisturizers with a non-greasy or lightweight texture, especially for daytime use. Non-greasy formulas absorb quickly and won’t leave a shiny or sticky residue on the skin.
  3. Multifunctional products: Men often appreciate products that offer multiple benefits in one. Some moisturizers include additional features such as sun protection or anti-aging properties, providing convenience and simplifying grooming routines.
  4. Soothing ingredients for after-workout use: Men who engage in sports or exercise will want to choose a moisturizer with soothing ingredients like menthol or cucumber to help cool and refresh the skin after a workout.
  5. Quick absorption: Men often value efficiency, so selecting a moisturizer that absorbs quickly into the skin is desirable. This allows for easy incorporation into a fast-paced daily routine.
  6. Easy application: Products in user-friendly packaging, like pump bottles or squeeze tubes, can be more convenient for men, as they are easy to use and dispense the right amount of product.
  7. Long-lasting hydration: Choosing a moisturizer that provides long-lasting hydration can benefit men with busy schedules and limited opportunities for frequent reapplication.

Best moisturizers for men

There are several different types of moisturizers, and the best one for each individual man will depend on their specific skin type, concerns, and preferences. Below, we’ll look at the main types of moisturizers and their suitability for different men.

Bottle of moisturizing cream above a man with cream on his face


Creams are thicker and more emollient, making them ideal for men with dry or dehydrated skin. They provide intense hydration and are suitable for use during colder months or in drier climates.

Bottle of moisturizing lotion in front of a mans face


Lotions have a lighter texture than creams and are more suitable for men with normal-to-dry skin. They provide hydration without feeling heavy or greasy, making them ideal for daily use.

Tub of hydro-boosting moisturizing gel


Gels have a lightweight, water-based texture that is perfect for men with oily or acne-prone skin. They provide hydration without adding excess oil to the skin and absorb quickly, leaving a matte finish.

Four product bottles of moisturizing balm in front of a close-up of a man’s face


Balms are thicker and richer than creams and lotions. They are beneficial for men with very dry or sensitive skin, and can help to create a protective barrier to lock in moisture.

Person squeezes oil-based moisturizer onto their hand

Oil-based moisturizers

Oil-based moisturizers are excellent for men with extremely dry or aged skin. They contain oils that nourish and replenish the skin’s lipid barrier, providing long-lasting hydration.

Bottle of natural moisturizing with hyaluronic acid

Humectant moisturizers

Humectant moisturizers, like those that contain hyaluronic acid or glycerin, attract and retain water, making them suitable for all skin types, especially men seeking intense hydration.

Tub of wrinkle expert moisturizer for anti-aging

Anti-aging moisturizers

Anti-aging moisturizers are formulated with ingredients like peptides, retinol, or antioxidants to address signs of aging. They suit men looking to reduce fine lines and maintain a youthful appearance.

Man applying serum directly to his face

Supplementary skincare products 

For those new to a skincare routine, moisturizer is the best place to start. However, men can add several other products into their routine for optimal results. These include: 

  • Cleansers: Remove dirt, oil, and impurities from the skin, preparing it for the rest of the routine.
  • Exfoliators (2-3 times a week): Remove dead skin cells, promoting cell turnover and improving skin texture. Exfoliating cleansers are a good place to start for men, but there are also chemical exfoliators like glycolic acid, lactic acid, and salicylic acid, as well as physical exfoliators like sugar, salt, and charcoal scrubs.
  • Sunscreens: Protect the skin from harmful UV rays, preventing premature aging and reducing the risk of skin cancer.
  • Eye creams: Target specific factors around the delicate eye area, such as puffiness, dark circles, and fine lines.
  • Serums: Provide targeted treatments for specific skin concerns like hyperpigmentation, wrinkles, and acne. Look for serums containing vitamin C, hyaluronic acid, or niacinamide
  • Retinols: Promote collagen production, reduce the appearance of fine lines, and improve skin texture. To be applied before bed a few times per week.
  • Lip balms: Hydrate and protect the lips, preventing dryness, chapping, and discomfort. Lip balms help maintain soft, smooth lips and is crucial in harsh weather conditions.
Woman applies a face mask to a man


The realm of men’s skincare has never been more vibrant and promising than it is today. As societal attitudes continue to evolve, men are embracing skincare and grooming practices with unprecedented enthusiasm, creating a booming market for businesses in the beauty industry.

By recognizing male consumers’ unique needs and preferences, businesses can tap into this vast and untapped potential. From tailored cleansers and moisturizers to powerful serums and anti-aging solutions, offering the best skincare products for men has become a gateway to success in the competitive beauty landscape.

As businesses looking to thrive in this dynamic market, understanding men’s diverse skin types, concerns, and desires is vital. Embrace innovation, celebrate inclusivity, and foster a genuine connection with your male clientele through reliable and effective skincare solutions.

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