Immersion blenders have a special place in the average home kitchen. These handy, handheld tools (often called stick blenders or hand blenders) are quite popular for their simplicity and versatility. Unlike traditional countertop blenders, immersion blenders can dive straight into a pot, bowl, or container to blend, puree, and whip without the extra step of transferring ingredients.
That’s a huge bonus for busy home cooks who want to keep things quick and easy. But despite their convenience and impressive design, choosing the right one is not that simple. This article will help simplify the process by discussing everything retailers should consider when stocking immersion blenders to attract the average home chef in 2025.
Table of Contents
How profitable is the immersion blender market?
Cordless vs. corded immersion blenders
What should retailers consider before stocking immersion blenders?
Final words
How profitable is the immersion blender market?
The immersion blender market is on a steady upswing, and for a good reason. As more people look for quick, healthy meal prep solutions, the demand for compact, multi-purpose kitchen tools is only growing. Grand View Research placed the immersion blender market at US$ 4.85 billion in 2023 and expects it to reach US$ 6.25 billion by 2030 at a 3.7% compound annual growth rate (CAGR), making it a promising category for retailers to tap into.
Regionally, North America emerged as the largest market, with a 30.3% share in 2023. The region, especially the US, is growing fast thanks to the rising demand for smart features and modular kitchens in residential and commercial segments.
Cordless vs. corded immersion blenders
Cordless hand blenders are incredibly popular for their portability and convenience. Consumers love them for their ability to move around their kitchen and blend ingredients on the go—there are no power cord restrictions. Even better, the cordless design attracts those who love saving time and opting for efficient kitchen solutions. Cordless immersion blenders are also popular among younger audiences who love the design and functionality of their kitchen appliances.
However, not all consumers want this flexibility. Some prefer the reliability and consistency of corded immersion blenders. These models also don’t rely on battery life, meaning consumers will get smooth performance on extended blends, like when preparing large batches of food. Additionally, corded hand blenders are the better option for budget-conscious consumers—and affordability does not sacrifice performance either.
What should retailers consider before stocking immersion blenders?
1. Power
One primary consideration for any immersion blender is its power. Blenders typically range from 300 watts for light tasks to over 1000 watts for more intense applications. On the one hand, lower-wattage blenders (300-750 watts) are ideal for blending softer ingredients like egg whites or creating light soups.
Conversely, higher-wattage options (800+ watts) are perfect for tasks requiring more force, such as blending smoothies with ice or pureeing tough vegetables. For instance, powerful immersion blenders around 800 watts can quickly handle thicker blends without overheating.
Power also affects the blender’s versatility and efficiency in handling different tasks. High-wattage models may be bulkier, which is something to consider if customers’ ease of use is a priority.
2. Blade materials
The blade is where the magic happens with an immersion blender, so this part deserves some attention. High-quality immersion blenders typically feature stainless steel blades, which are strong, durable, and rust-resistant. Stainless steel is especially valuable for customers who plan to use their blender with hot liquids, like soups fresh off the stove.
It holds up well to high temperatures, so the blade won’t warp or lose its sharpness as quickly as other materials might. The blade guard (the part surrounding the blades) is also important. Good blade guards are designed to reduce splashing while allowing ingredients to circulate around the blade.
3. Controls
When it comes to controls, simplicity and ease are big selling points. Most immersion blenders come with two or more speed settings, often labeled “high” and “low.” Basic speed options usually do the job just fine for casual blending tasks.
However, models with variable speeds are popular for customers who like to get more precise with their food prep. Variable speed blenders allow users to adjust the speed smoothly, so they can start slow (great for thicker mixtures like sauces or chunky soups) and then ramp up to high speed for a smoother blend.
There’s also the question of the power button style. Some immersion blenders require users to keep holding the power button while blending, which is manageable for quick tasks but may get tiring during longer blending sessions. Other models feature a locking mechanism for continuous blending without constant button-pressing.
Additionally, a user-friendly control setup can make all the difference. Shoppers don’t want to feel like they need a manual to figure out how to use their blender. Clear and intuitive controls can be a major factor in whether or not a customer finds the product satisfying, so it’s worth highlighting models that keep things simple but effective.
4. Grip
Grip might seem minor, but it significantly affects a user’s overall experience. When selecting immersion blenders, prioritize models with a comfortable, ergonomic grip. Models with a rubber handle or soft grip are easier to hold, especially during longer blending sessions.
This feature is essential for users with smaller hands or for whom prolonged blending can lead to strain. A well-designed grip makes blending more comfortable and improves control, helping users safely handle thicker or more dense ingredients. An easy-to-hold blender can be a key selling point, especially for customers who value performance and comfort in their kitchen tools.
5. Cleaning and maintenance
Customers love convenience, so cleaning and maintenance should be easy if retailers want repeat buyers. One popular feature to look out for is detachable blending wands. These let users separate the blender’s shaft and blade from the motorized handle, making it easy to rinse or toss in the dishwasher (if it’s dishwasher-safe).
Models that are easy to clean are often much more appealing to customers, especially those who use their blenders frequently and want a quick cleanup. It’s also worth pointing out that consumers should never submerge the motorized handle in water.
Instead, consumers should wipe it down with a damp cloth. Highlighting these small care instructions in your product displays or descriptions will help make more sales. The easier it is to keep clean, the more likely customers will reach for it repeatedly.
6. Attachments and accessories
One of the best things about immersion blenders is their versatility, especially with attachments. Some models include a whisk attachment for whipping cream or beating egg whites into stiff peaks. A chopper attachment can also attract consumers, as it effectively turns the blender into a mini food processor, ideal for chopping nuts, herbs, or even small amounts of vegetables.
Other handy add-ons include the blending wand and sometimes a ml beaker or container to measure ingredients or prevent splashing during blending. Retailers will offer customers flexibility by stocking immersion blenders with a good range of attachments. They get more bang for their buck with a single tool that can tackle everything from smoothies to salad dressings.
Final words
Choosing the right immersion blenders to stock in any store means considering what the customers value most. Some might want a straightforward model for basic smoothie tests, while others may look for high-powered, multi-functional tools that offer plenty of convenience and performance.
Pay attention to features like power, grip, controls, blade materials, cleaning, and attachments; that way, retailers can offer products that meet shoppers’ needs. And when customers find a product that makes their life in the kitchen easier, they’re more likely to return to the store again or recommend it to others–which means more sales.
