Building on the strong start to the year, the consumer electronics industry maintains its momentum with exciting new developments emerging. This report leverages online traffic as a pivotal metric to gauge popularity, offering insights into global and regional buyer interests within the consumer electronics industry. By examining the month-over-month changes in popularity from January 2024 to February 2024, this analysis unveils the latest buyers’ trends, highlighting shifts in consumer electronics purchasing patterns worldwide and across specific regions such as the United States & Mexico, Europe, and Southeast Asia.
Table of Contents
Global overview
US and Mexico
Europe
Southeast Asia
Conclusion
Global overview
Globally popular categories
The scatter chart below provides a detailed view of two key aspects of global primary category groups (similar charts are available below for regional views as well):
- Popularity index changes month-over-month: This is shown on the x-axis, with the timeframe ranging from January 2024 to February 2024. Positive values indicate an increase in popularity, while negative values indicate a decrease.
- Popularity index of February 2024: This is represented on the y-axis. Higher values indicate greater popularity .
Online traffic for VR, AR, and MR Hardware and Software has surged recently, solidifying its position as the fastest-growing consumer electronics sector. This upswing can be attributed to the Apple Vision Pro Effect. The February release of the Apple Vision Pro, a highly anticipated AR device, sent shockwaves through the industry. Its innovative features and sleek design generated significant customer buzz, propelling online searches and discussions about AR technology. Within the VR, AR, and MR category, hardware appears to be driving the surge in popularity. According to Statista, the AR & VR market is projected to generate revenue of US$38.6bn in 2024. This market is expected to grow at an annual rate of 10.77% (CAGR 2024-2028), resulting in a projected market volume of US$58.1bn by 2028. As VR, AR, and MR technologies continue to mature, we can expect even steeper growth trajectories.
While VR, AR, and MR represent an exciting frontier, Mobile Phone & Accessories continue to reign supreme in terms of online traffic. This enduring popularity can be attributed to several factors: smart phones have become an essential part of daily life, mobile phones are constantly evolving with innovative features, and the mobile phone accessory market is vast and ever-expanding. The online traffic landscape for consumer electronics is constantly evolving. While mobile phones and accessories will likely remain a dominant force in the near future.
Globally hot products selection
Our analysis reveals a dynamic consumer electronics landscape with exciting growth in specific areas. Here’s a closer look at some hot products within these popular and/or fast-growing categories:
2024 new arrivals earphone glasses with speaker wireless bluetooth smart audio headphone sunglasses
Global Version WUPRO X ROKID MAX 2023 New HOT Ar/VR Smart Glasses 120HZ Augment Reality Full 3D OLED Rokid Max
360 intelligent facial recognition tracking P02 gimbal stabilizer for camera AI face tracking phone holder
US and Mexico
Popular categories in US and Mexico
Similar to global trends, the US and Mexico consumer electronics kept a stable MoM increase in February 2024, with VR, AR, MR Hardware & Software (+131%) leading the way. Portable Audio, Video & Accessories also experienced impressive growth of 60%.
The reason that the Portable Audio, Video & Accessories saw a significant month-over-month increase in the US and Mexico could be the result of the Spring Break. Spring break is a popular time for travel, both domestically and internationally for US citizens and Mexicans. This can lead to a surge in demand for entertainment devices like MP3, MP4, portable radio for vacations and outdoor activities.
The popularity of Cables & Commonly Used Accessories decreased by 10% in the US and Mexico, despite a global increase. This could simply because regional buyers have sufficient cable and accessory stock or potentially consumers are shifting to wireless devices and reducing the need for traditional cables.
Hot products selection in US and Mexico
Here’s a closer look at some hot products within the Portable Audio, Video & Accessories category:
High definition sound recording far distance Digital Voice Recorder Dictaphone Voice Recorder/recording pen
Ruizu D25 mp3 Music Player Radio Fm Hifi portable Mp4 Touch With Bluetooth 2.4 Inches 8gb 16gb Storage Usb Read Lossless Sound
Europe
Popular categories in Europe
The popular and/or fast-growing categories in Europe are similar to the US and Mexico. The Projectors & Presentation Equipments had a strong MoM increase of 40%.
Europe’s consumer electronics landscape shares some similarities with the US and Mexico. Categories like VR/AR/MR, and Portable Audio & Video are experiencing strong growth. In addition, Europe stands out with a surge in Projectors & Presentation Equipment, experiencing a significant 40% MoM increase. Here are some possible explanations:
- The rise of hybrid work models could be driving demand for projectors to facilitate presentations and collaboration in both office and home environments.
- Investments in educational technology might be leading to increased use of projectors in classrooms and lecture halls.
- Projectors might be gaining popularity as a way to create immersive home theater experiences or for outdoor movie nights.
Hot products selection in Europe
Here are some great projectors on the market:
CAIWEI New Projectors hd 4k 1080p Home Theater Led projectors for office / KTV / building / Meeting / Gym / Sports / Club
Salange 2023 NEW Upgrade Proyector Android 11.0 4K Business Education HY300 Full HD Projectors Office Home 1080P Mini Projector
Southeast Asia
Popular categories in Southeast Asia
Compared to other regions, Television, Home Audio, Video & Accessories has a strong MoM increase in Southeast Asia (+36%) . There are several possible reasons:
- Growing middle class: The middle class in Southeast Asia is expanding rapidly. This demographic is a prime target market for consumer electronics, as they have rising disposable income.
- Growing demand for home entertainment: With rapid urbanization in Southeast Asia, people are moving into apartments and houses with dedicated living spaces for entertainment. This creates a need for TVs, sound systems, and other home entertainment equipment and accessories.
- Importance of entertainment at home: In some Southeast Asian cultures, there might be a strong emphasis on entertainment and leisure activities within the home. This could lead to a higher demand for home entertainment equipment.
Hot products selection in Southeast Asia
Here’s a closer look at some hot accessories for the home entertainment system:
Hot selling Computer for 14-27 inch display VESA 100*100mm monitor desk mount Monitor base
New M28 BT5.3 aircraft bluetooth 3.5mm audio receiver transmitter is suitable for lossless stereo sound on the aircraft
Conclusion
The global consumer electronics landscape is a dynamic and ever-evolving ecosystem. Established players like mobile phones and accessories maintain a strong presence, while new entrants like VR, AR, and MR technologies illustrate the industry’s relentless pursuit of innovation.
