Amazon: Pioneering new frontiers in e-commerce
AI chatbot integration on the horizon: Amazon is in the advanced stages of developing an AI-driven chatbot, aiming to enhance the user search experience on its e-commerce platform. Codenamed “Project Nile”, this initiative seeks to supercharge the existing search bar with AI capabilities, offering real-time product comparisons and more personalized recommendations. Initially slated for a launch last month, the chatbot is now expected to debut in the US market by January next year.
Prime Day attracts the majority of shoppers: A recent survey by shopping platform Slickdeals in collaboration with Suzy revealed that 79% of consumers plan to shop during Amazon’s upcoming Prime Big Deal Days sale scheduled for October 10-11. The survey also highlighted that while many are looking forward to the sale, 57% believe better deals might be available during the Black Friday and Cyber Monday sales.
Seller fulfilled Prime enrollment reopens: Amazon US has reopened new seller registrations for its Seller Fulfilled Prime program as of October 1. This program allows sellers to ship Prime orders directly from their warehouses, with their products flaunting the coveted Prime badge. The program is especially beneficial for high-performing sellers with excellent delivery capabilities.
TikTok: Google search comes to TikTok
Google and TikTok are reportedly in discussions about a potential partnership that would integrate Google search capabilities within the TikTok app. This integration aims to offer TikTok users a seamless search experience without leaving the app. Some users have already reported seeing Google search results within their TikTok searches, though TikTok has clarified that it doesn’t endorse these results.
Shopify: Expanding B2B horizons
Partnership with Faire: Shopify recently announced a global partnership with B2B retail marketplace Faire, making Faire Shopify’s recommended wholesale market and supporting millions of merchants worldwide. This collaboration brings together two global leaders in retail and business, expanding Shopify’s B2B offerings and fostering growth for both brands and independent retailers. As part of the deal, Shopify will acquire a stake in Faire, reflecting its long-term commitment to the partnership. This alliance allows Shopify sellers to access a broader B2B customer base through Faire’s fully integrated platform and offers consumers a “Stockist” map supported by Faire to locate nearby stores selling specific brands.