Makeup trends come and go with the seasons, and there’s almost endless inspiration for makeup looks. Everything from cozy fall tones to fresh and dewy hues that are reminiscent of springtime can be used to enhance a natural look or to stand out. Summer and winter also have plenty of makeup looks to choose from, so there’s a perfect makeup style out there for everyone. Keep reading to learn more about the most popular makeup looks for each season in 2025.
Table of Contents
Seasonal makeup looks
Conclusion
Seasonal makeup looks
When it comes to seasonal beauty trends, buyers have a lot of options. Everything from eyeshadow pallets to lipsticks and bronzers can be adapted to suit the time of the year. The latest trends set to emerge in the coming seasons are a beautiful blend of natural beauty and bold creativity that offer something fresh and eye-catching. Although some trends are a play on classic looks, others are a nod towards the future and they embrace futuristic trends.
According to Google Ads, “makeup looks” receives an average monthly search volume of 110,000. The most searches come between November and February, 135,000 per month, when consumers are looking for festive and holiday-themed makeup trends to try. For the rest of the year, searches remain steady with at least 110,000 per month.
Google Ads also shows that the most searched for seasonal makeup looks are “glowy skin” with 18,100 searches per month followed by “graphic eyeliner” with 12,100 searches, “burgundy lipstick” with 9900 searches, and “metallic eyeshadow” with 3600 searches. Keep reading to find out more about these beautiful seasonal makeup looks.
Glowy skin
A timeless summer trend that never truly goes away is the glowy skin look. In the summer, sun-kissed glowy skin will be in high demand. This makeup trend puts a focus on enhancing natural beauty by giving the skin a dewy look that mimics the glow of the sun. To achieve this look, it’s important to use lightweight products such as cream bronzers, liquid highlighters, and tinted moisturizers. When paired with a small amount of eye makeup and soft blushes, the focus is still very much on healthy and glowing skin.
It’s important to use hydrating products to keep the skin looking fresh. Highlighter is key to this look, and should be applied to the high points of the face along with a touch of bronzer. In terms of makeup trends, skin-kissed glowy skin is an effortless way to look more radiant in the summer.
Graphic eyeliner
A fun and artistic trend that’s making its way into spring makeup looks is pastel graphic eyeliner. This unique look focuses on pastel shades such as lavender, baby blue, and mint to create a soft look around the eyes. These eyeshadows are used to make creative shapes with a pop of color that embraces the fresh and light tones of spring. Graphic eyeliner goes beyond traditional eyeliner and focuses on experimenting with different shapes, especially geometric shapes.
To achieve this look, consumers need to use richly pigmented and long-lasting products so the colors stay vibrant for the duration of the day. When paired with a subtle makeup base, pastel graphic eyeliner will take center stage. This makeup look can be worn as a minimalist look or by people looking for a bold design during the springtime.
Burgundy lipstick
One of the standout makeup looks in the fall is going to be bold burgundy lipstick. This trend will bring a dramatic and rich touch to any fall makeup look with the use of wine colored hues. These colors add a level of sophistication not found with other shades of red lipstick and will elevate any outfit.
Burgundy lipstick makes a bold statement, whether it’s being worn with minimal makeup or as part of a smokey-eye effect for drama. It’s a versatile color that will compliment many types of skin tones as well. It also pairs well with lip liners to create a mesmerizing appearance.
Before applying burgundy lipstick, it’s essential to exfoliate and hydrate the lips beforehand to ensure a long-lasting and smooth finish. A matte or satin finish will give the lipstick additional staying power and prevent feathering. To make the lipstick the focal point of any look, makeup should be kept neutral or softly defined.
Metallic eyeshadow
There are a lot of unique makeup looks for consumers to choose from in the winter. One that’s set to be very popular is metallic eyeshadow, with its dazzling and festive effect. For winter events and holiday parties, consumers will be looking for shades of bronze, copper, silver, and gold to add to their makeup looks. The metallic eyeshadow can be worn as a subtle accent or layered for a bold and luminous finish.
To get the perfect metallic eyeshadow look, one big tip is to start with an eyeshadow primer so that the shimmer stays crease-free and vibrant. The shades can be blended across the lid or focused in the inner corners, and when paired with natural lips the eyes will instantly shine. A full face of makeup isn’t necessary to transform this look.
Conclusion
There are endless amounts of seasonal makeup looks and makeup tips that consumers will want to be made aware of. The most searched for trends include bold and energetic looks that bring traditional makeup looks into the modern period. As well as certain types of makeup, consumers will be on the hunt for makeup accessories as well as primers, a good foundation, and base layers that will help their makeup stay in place and shine for the entire day.
