Sales & Marketing

Explore the key differences between customer relationship management and customer experience management, and discover how they can improve customer satisfaction and drive sales.

Shopify offers four pricing plans in 2023: Starter ($5/month), Basic Shopify ($32/month), Shopify ($92/month), and Advanced ($399/month). But how to choose?

Discover 5 strategies luxury brands are utilizing to stay relevant in the digital age and capture the attention of generation Z; from VR to sustainability and more.

The adoption of Artificial Intelligence in FMCG distribution comes with risks that many distributors are rightfully concerned about. Let’s discuss its pros & cons.

Shopify Plus is much more high-end than regular Shopify plans, sometimes it’s presented as a separate platform. But what Shopify Plus really is? The full recap.

Feeling like you need dozens of tools to analyze your competitors? Use only these 8 tried and tested competitor analysis tools instead.

Discover Salesforce AppExchange apps for sales teams. Enhance efficiency with apps like Groove, Cirrus Insight, Dooly, ZoomInfo, ClearSlide, LeanData, Pandadoc.

Elevate your marketing game and boost sales now with these eight secrets for high-converting dropshipping ad copy. Read on to learn more.

Have you been struggling to get results from your social media channels? Look no further! Join us as we deep-dive into social media success.

Shopify enables social commerce by partnering with giants like Instagram & TikTok. Learn how to seamlessly bring your Shopify store to the Social Media market.

Two approaches in marketing strategy are organic media and paid media. These methods serve as the foundation of an effective marketing campaign.

Learn what SEO is and how to optimize your blogs for SEO to gain organic traffic to your website.

We’ve put together 21 tried and tested methods that you can implement to drive even more traffic to your website.

Understanding the key aspects of ecommerce PWA development will illuminate their potential to become your go-to solution. What’s so special about these apps?

Creating an omnichannel experience with Salesforce Marketing Cloud means leveraging the platform’s various features and resources. Read how to build it right.