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Embracing the New Era of Makeup in 2024



As it is the 🎉March of 2024🎉 now, a few makeup trends made waves in the beauty landscape, and this blog is going to take you on a quick journey of 6 trendy makeup styles you need to know as an online retailer. From Coloured eyeliner to lightweight foundations, doll blush to monochromatic looks, and colorful lashes to gradient lips. In 2024, it’s all about striking a balance between boldness and subtlety, innovation and comfort.

Table of Contents
Mark the Boundary: Coloured Eyeliner
Superior to Being Uncovered: Lightweight Foundation
Dress to Impress: Doll Blush
Embrace Monochrome: Cohesive Looks
Bright Swiping: Colorful Eyelashes
Gradient Lips: The Modern Ombre

Mark the Boundary: Coloured Eyeliner

The cat eye is sort of out, and colorful eyeliner is in. Los Angeles-based makeup artist Tasha Reiko Brown is at the forefront of this trend, experimenting with vibrant hues, modern reverse liner, and daring lines. According to Brown, the traditional cat eye is no longer the norm. Instead, she’s seeing a shift towards more artistic and creative eyeliner designs, incorporating a spectrum of colors. “People are looking for something more unique and eye-catching,” she says. “They want to make a statement with their makeup through bold and vibrant colors.”

Coloured Eyeliner

To achieve these colorful looks, Brown is using a variety of techniques. She’s experimenting with modern reverse liner, which involves applying eyeliner in a way that creates a reverse cat eye effect, but with a pop of color. This look involves lining the outer corner of the eye first, and then connecting it to the inner corner, creating a smooth, rounded line. Whether it’s a modern reverse cat eye in electric blue or a bold, daring line in neon green, Brown is encouraging clients to embrace their creativity and individuality when it comes to eyeliner. “Makeup is all about expressing yourself and feeling confident in your own skin,” she says. “I’m excited to see where this trend takes us and how people will continue to push the boundaries of eye makeup with colorful expressions.”

Superior to Being Uncovered: Lightweight Foundation

Recently, the beauty world has witnessed a shift away from heavy, cakey foundations and towards lightweight, buildable options. Major brands such as MAC, Covergirl, and Fenty Beauty are leading the charge with formulas that provide adequate coverage without feeling heavy or suffocating on the skin.

Lightweight Foundation

According to industry insiders, consumers are demanding more natural-looking finishes that enhance their skin tone without looking too perfect. “People want to look like themselves, not like they’re wearing a ton of makeup,” explains a beauty buyer at a major retailer. “Foundations that provide buildable coverage and a lightweight feel are the new must-haves.”

To meet this demand, brands are developing innovative technologies that allow for sheer, breathable coverage. These formulas often feature lighter-weight ingredients such as silicones, polymers, or organic extracts that provide a more natural appearance without compromising on coverage.

Lightweight Foundation

While lightweight foundations are gaining popularity, they’re not necessarily a new concept. Brands like Nars and Laura Mercier have been offering buildable, lightweight formulas for years. However, the trend towards lighter weight coverage is expected to continue as consumers increasingly prioritize natural-looking makeup that enhances their skin without feeling heavy or artificial.

Dress to Impress: Doll Blush

“Doll blush” is in trend at the beauty world, with a focus on applying blush to the apples of the cheeks for a youthful and sculpted look. Los Angeles-based makeup artist Patrick Ta is at the forefront of this trend, recommending that clients blend out the edges for a softer, more gradient effect. Ta notes that the key to achieving this ethereal effect is using products like Armani Beauty’s Luminous Silk Glow blush, which has a creamy texture that blends seamlessly into the skin and provides a subtle, buildable glow. “This product is perfect for creating a soft, natural-looking glow on the cheeks,” Ta says. “It’s all about blending out the edges and creating a gradient effect that enhances the natural contours of the face.”

Doll Blush

According to Ta, the doll blush trend is all about creating a youthful, sculpted look that’s both feminine and elegant. “We’re seeing a shift away from bold, dramatic makeup and towards a more subtle, understated look,” he explains. “The goal is to enhance the natural beauty of the face without looking too done-up or artificial.” By following this trend, clients can achieve a doll-like glow that’s both ethereal and elegant. With the right products and techniques, it’s possible to create a look that’s both youthful and sophisticated – the perfect combination for any occasion

Embrace Monochrome: Cohesive Looks

The monochromatic makeup trend is still going strong, with many clients asking for looks that feature similar shades on the lips and face. Los Angeles-based makeup artist Ami Cole is at the forefront of this trend, using products like her Desert Date Cream Blush & Lip Multistick to create a cohesive, put-together look that’s both easy to apply and versatile.

According to Cole, the key to pulling off a monochromatic makeup look is using shades that complement each other without looking too matchy-matchy. “You want to create a harmonious, cohesive look that still allows for individuality and creativity,” she explains. “Using similar shades on the lips and face can help to create a more polished, put-together finish.”

monochromatic makeup trend

One of the biggest benefits of monochromatic makeup is its versatility. Products like Cole’s Desert Date Cream Blush & Lip Multistick can be used on both the lips and face, making them incredibly convenient for clients who want a quick, easy makeup look. “These types of products save time and effort in the application process, while still providing a cohesive, put-together look,” Cole notes.

Overall, the monochromatic makeup trend is all about simplicity and versatility. By using similar shades on the lips and face, clients can achieve a sleek, polished look that’s both easy to apply and visually striking

Bright Swiping: Colorful Eyelashes

In 2024, the beauty world is embracing a new trend: colored eyelashes. Gone are the days of plain black or brown lashes, as models on the runways of Prada and AZ Factory have been sporting vibrant shades of blue, pink, and purple. To achieve this bold look, makeup artists are turning to products like YSL’s Lash Clash and Half Magic Eyelectric Extreme Lengthening Mascara. These products allow for adding a pop of color to the lashes, creating a fun and playful effect that’s sure to turn heads.

Colorful Eyelashes

According to makeup artist Sarah Nguyen, “Colored eyelashes are all about making a statement and having fun with your beauty routine. It’s a great way to add some personality and creativity to your look.” Overall, colored eyelashes are all about having fun and expressing yourself through makeup. With the right products and techniques, anyone can achieve this bold and beautiful look.

Gradient Lips: The Modern Ombre

In 2024, the 1990s ombre lip trend has made a comeback with a modern twist. Makeup artists are now recommending using two shades of lipstick in the same color family to create a natural gradient effect. This can be achieved by pairing a tan brown with a rusty pink, for example. To achieve this look, makeup artists suggest using a product like the Ere Perez Coco Crayon. This lip crayon has a rich matte finish and blends seamlessly into the lips, allowing for a natural-looking gradient effect.

Gradient Lips

Rhodes also notes that the modern twist on this trend is all about customization. “Clients want to be able to express their individuality through makeup, and the ombre lip trend allows them to do just that,” she explains. “By using two shades of lipstick, they can create a look that’s uniquely their own.” Overall, the 1990s ombre lip trend has been reborn with a modern twist. With the right products and techniques, anyone can achieve this beautiful, gradient effect

Final Words: A New Chapter in Beauty

As we wrap up our exploration of the top makeup trends for 2024, it’s clear that this year is all about embracing change and pushing the boundaries of creativity. From the precision and artistry of bold eyeliner to the natural elegance of lightweight foundations, the playful charm of doll blush, the harmony of monochromatic looks, the vibrancy of colorful lashes, and the sophistication of gradient lips, each trend offers a unique opportunity to express our individuality and enhance our natural beauty. As we move forward, let’s take inspiration from these trends and incorporate them into our beauty routines, creating looks that are not only on-trend but also true reflections of our style. Here’s to a year of experimentation, confidence, and empowerment in the world of makeup!

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