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Essential Insights: Review analysis of Amazon’s hottest selling essential oils in the US

the essential oil

In the bustling world of online shopping, essential oils have emerged as a popular category in the US market, prized for their varied uses in aromatherapy, personal care, and household applications. As the demand for these natural, fragrant oils continues to surge, understanding consumer preferences and experiences becomes crucial for retailers and manufacturers. This analysis delves into thousands of customer reviews to uncover what truly makes a top-selling essential oil on Amazon. We aim to highlight the attributes that delight users and the shortcomings that could use improvement, providing a comprehensive snapshot of current market trends and consumer sentiments.

Table of Contents
1. Individual analysis of top sellers
2. Comprehensive analysis of top sellers
3. Conclusion

Individual Analysis of Top Sellers

top-selling essential oils

In the individual analysis of top sellers, we closely examine each of the five bestselling essential oils available on Amazon. This section provides a detailed overview of the products based on direct customer feedback, focusing on what users appreciate and criticize about each oil. By understanding these insights, we can pinpoint the specific attributes that contribute to their popularity and the areas where they may fall short.

Handcraft Blends Peppermint Essential Oil

Introduction to the item: Handcraft Blends Peppermint Essential Oil is celebrated for its high concentration and multipurpose use. Marketed as a premium grade oil, it comes in a substantial 4 Fl Oz bottle equipped with a glass dropper for precise application. This product is popular among consumers seeking natural solutions for aromatherapy, topical applications, and household uses.

the essential oil

Overall analysis of the comments: The reviews for Handcraft Blends Peppermint Essential Oil are overwhelmingly positive, with an average rating of 4.6 out of 5 stars. Users commend the oil for its strong, refreshing scent and its effectiveness in providing relief from headaches and muscle pain. The product is also praised for its versatility, used in everything from pest control to enhancing homemade cleaning solutions.

What aspects of this product do users like the most? Consumers are particularly impressed with the oil’s purity and potency. Many note that it offers a genuine peppermint scent without the artificial overtones found in less natural options. Its efficacy in aromatherapy is frequently mentioned, with users citing significant improvements in focus and energy levels when used in diffusers. Additionally, the generous bottle size offers good value for money, making it a cost-effective choice for regular users.

What flaws did users point out? Despite its many strengths, some users have noted that the oil’s potent aroma might be too intense for those with sensitivities or for use in confined spaces without adequate ventilation. A few reviews also mentioned inconsistencies in packaging, occasionally leading to leaks during shipping, which suggests the need for better quality control in this area. Lastly, while the product is generally well-received, a minor critique involves the need for more detailed usage instructions on the packaging, particularly for those new to essential oils.

GuruNanda Coconut Oil Pulling with 7 Essential Oils and Vitamin D3, E, K2

Introduction to the item: GuruNanda Coconut Oil Pulling is an innovative product that combines the traditional practice of oil pulling with the therapeutic benefits of essential oils and vitamins D3, E, and K2. This blend is designed to enhance oral health by reducing bacteria, whitening teeth, and strengthening gums. Packaged in a practical 8.45 oz bottle, it aims to provide a comprehensive dental care routine.

the essential oil

Overall analysis of the comments: The product holds an average customer rating of 4.5 out of 5 stars, reflecting a strong appreciation from users. Customers often praise its effectiveness in improving oral hygiene and its pleasant taste, which makes the oil pulling process more enjoyable. Reviewers also appreciate the inclusion of vitamins and essential oils, which are not commonly found in traditional oil pulling products.

What aspects of this product do users like the most? Users are particularly fond of the noticeable health benefits it brings to their dental routine. Many report reduced plaque and a fresher breath as early as a few days into using the product regularly. The blend of peppermint, clove, and tea tree oils is frequently mentioned for adding a refreshing taste and enhancing the antibacterial properties of the coconut oil. Additionally, the inclusion of vitamins for added health benefits is a well-received feature that sets this product apart from others in the market.

What flaws did users point out? Some users have expressed concerns over the texture and oiliness of the product, which can be too heavy or greasy for their preference. There are also comments about the product being difficult to dispense in cooler temperatures where the coconut oil solidifies. A few reviews noted a desire for larger packaging options to provide better value for regular users, suggesting that the current size is not sufficient for long-term use without frequent repurchases.

Tea Tree Essential Oil by Fiora Naturals

Introduction to the item: Tea Tree Essential Oil by Fiora Naturals is marketed as a 100% pure, therapeutic-grade oil, sourced from the finest tea tree leaves. Packaged in a dark amber glass bottle to preserve its integrity, this 1 oz product is a staple for those seeking natural remedies for skin, hair, and nails, as well as its use in aromatherapy.

the essential oil

Overall analysis of the comments: With an average customer rating of 4.7 out of 5 stars, this essential oil is highly regarded among users. It is particularly praised for its versatility and efficacy in treating skin conditions such as acne and fungal infections. The product’s antiseptic properties make it a favorite for household cleaning solutions and for use in diffusers to purify the air.

What aspects of this product do users like the most? Users are impressed by the oil’s high quality and potent antibacterial and antifungal properties. Many testimonials highlight its effectiveness in clearing up skin blemishes and treating dandruff when used as part of a regular skin and hair care regimen. The natural, potent aroma is noted for its ability to freshen up spaces and improve air quality, making it a popular choice for eco-conscious consumers. The precision dropper included in the packaging is also appreciated for its ease of use, allowing for exact dosages without waste.

What flaws did users point out? Despite the overwhelmingly positive feedback, some users have pointed out that the strong scent of tea tree oil can be overpowering, especially when not diluted properly. There are occasional comments regarding skin sensitivity, with a few users experiencing irritation when the oil was applied directly without a carrier oil. Additionally, a minority of reviews mention dissatisfaction with the packaging, citing issues with the dropper becoming clogged or not functioning properly after prolonged use.

Brooklyn Botany Peppermint Essential Oil

Introduction to the item: Brooklyn Botany Peppermint Essential Oil is presented as a 100% pure and natural premium grade oil, ideal for aromatherapy and therapeutic use. This 4 Fl Oz bottle comes with a glass dropper, designed to assist in accurate dispensation. It is a favorite for its invigorating scent and cooling sensation, making it suitable for both personal care and household use.

the essential oil

Overall analysis of the comments: This essential oil enjoys an average rating of 4.8 out of 5 stars, indicative of its high customer satisfaction. Reviewers often commend its strong, refreshing peppermint aroma and its effectiveness in relieving headaches, enhancing mental focus, and even deterring pests. Its cooling effect is particularly praised in applications such as muscle pain relief and skincare.

What aspects of this product do users like the most? Customers appreciate the oil’s purity and the robustness of its fragrance, which they report as being highly effective even when only a few drops are used. It’s noted for enhancing relaxation and sleep when used in diffusers and for its ability to provide immediate relief for sinus and respiratory issues. Additionally, its versatility is a significant plus, with users finding a variety of uses from personal care to natural household cleaning solutions.

What flaws did users point out? While the product is generally well-received, some users have reported that the potent aroma might be too intense for those sensitive to strong scents. Complaints about the packaging occasionally surface, specifically mentioning that the dropper can leak if not properly secured. A few users also suggested that the product could benefit from clearer instructions regarding its use for therapeutic purposes, to better guide those new to essential oils.

Essential Oils by PURE AROMA 100% Pure Oils kit

Introduction to the item: The Essential Oils by PURE AROMA kit features a set of six 100% pure essential oils, including Eucalyptus, Lavender, Lemon Grass, Orange, Peppermint, and Tea Tree. Packaged in 10ml bottles, this variety pack is designed to cater to a wide range of aromatherapy needs, from relaxation to revitalization, offering a natural and therapeutic approach to health and wellness.

the essential oil

Overall analysis of the comments: This kit receives an average rating of 4.4 out of 5 stars, with many users appreciating the diversity of oils provided, which allows for extensive experimentation and personalization of their aromatherapy experience. The affordability of the set compared to purchasing individual oils also draws positive feedback, making it an attractive option for beginners or as a gift.

What aspects of this product do users like the most? Reviewers frequently praise the quality and variety of the oils, highlighting how each oil can be used for different purposes, such as Lemon Grass for its invigorating scent and Lavender for its calming properties. The convenience of having a range of oils to choose from in one package is a significant plus for those who are new to essential oils or looking to expand their collection without a substantial investment. Additionally, users appreciate the compact size of the bottles, which makes them easy to store or take on the go.

What flaws did users point out? Some users have pointed out that the scents of some oils in the kit can be somewhat weaker than expected, which may require using more drops than usual to achieve the desired effect. There are occasional criticisms about the longevity of the scents, with some reviews noting that the fragrance fades more quickly than anticipated. Moreover, a few users have mentioned packaging issues, such as leaks or difficulty with the dropper, which could detract from the overall experience. Concerns about the clarity and thoroughness of usage guidelines provided with the set have also been raised, suggesting a need for better instructions to enhance user satisfaction and safety.

Comprehensive Analysis of Top Sellers

the essential oil

In our comprehensive analysis of the top-selling essential oils on Amazon, we look beyond individual products to understand broader market trends and customer expectations. This section synthesizes insights from across various product reviews to pinpoint what drives satisfaction and dissatisfaction in this category.

What do customers who buy this category want to get most?

Purity and Natural Composition: Customers prioritize oils that are 100% pure with no additives or fillers. This preference is driven by a desire for safe, natural products that deliver therapeutic benefits without the risk of synthetic chemicals. Purity also affects the oil’s effectiveness in aromatherapy, skincare, and other health-related uses, making it a critical factor for consumers.

Potency and Aromatic Quality: The strength and authenticity of the scent are vital for users, particularly in aromatherapy applications where the essence of the oil can significantly influence mood and atmosphere. Consumers expect a potent aroma that closely matches the natural scent of the source material, whether it’s peppermint, lavender, or tea tree, providing a satisfying and immersive experience.

Versatility in Usage: Buyers appreciate essential oils that offer multiple uses, from diffusing and topical applications to incorporation in homemade cleaning products and skincare routines. Versatility not only offers value for money but also allows consumers to integrate essential oils into various aspects of their daily lives, enhancing overall wellbeing.

Packaging and Dispensing Mechanism: Effective and functional packaging, including secure caps and precise droppers, is highly valued. Proper packaging ensures the longevity and preservation of the oils, while a good dispensing mechanism facilitates ease of use, preventing waste and allowing for accurate measurement, crucial for both convenience and safety.

Value for Money and Packaging Size Options: Consumers seek products that offer good value, reflected in the quantity and quality of the oil relative to the price. They appreciate brands that provide a range of sizes or multipack options, which cater to both novice users who may prefer smaller bottles and seasoned users who seek larger volumes for regular use.

What do customers who buy this category dislike the most?

the essential oil

Inconsistency in Oil Quality: Disappointment arises when products lack consistency in quality across batches, affecting their scent and effectiveness. Such variability can undermine trust in a brand, especially for users who rely on these oils for health and wellness.

Weak or Inauthentic Scents: Users are often dissatisfied with oils that offer a faint or chemically altered fragrance, which suggests dilution or adulteration. This not only detracts from the therapeutic properties but can also indicate misleading marketing if the product is sold as ‘pure’ but fails to meet these claims.

Adverse Reactions and Sensitivities: Negative reactions, such as skin irritations or allergic responses, particularly from oils that are not adequately described as needing dilution, lead to critical reviews. Consumers value clear, comprehensive safety and usage instructions to mitigate such risks.

Poor Packaging Leading to Leaks or Damage: Complaints frequently focus on packaging failures, which can cause leaks during shipping or storage, leading to product loss and frustration. Robust, leak-proof containers are essential, especially for online purchases that undergo shipping.

Lack of Comprehensive Usage Information: Customers express dissatisfaction when essential oils come without detailed information on their potential uses, benefits, and safety guidelines. Especially for beginners, guidance on how to use the oils safely and effectively is crucial for a positive user experience.


In conclusion, our analysis of Amazon’s top-selling essential oils in the US market reveals critical insights into consumer behavior and preferences. Customers highly value purity, potency, versatility, effective packaging, and clear usage information, as these factors directly enhance their experience and satisfaction with essential oils. On the other hand, inconsistencies in quality, weak or inauthentic scents, adverse reactions, packaging issues, and insufficient product information are major sources of dissatisfaction. By addressing these concerns, manufacturers and retailers can better meet consumer expectations, improve product quality, and strengthen their market position. This comprehensive understanding not only aids in optimizing current offerings but also guides the development of future products in the increasingly popular and competitive essential oils market.

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