It’s a common misconception among marketers that a good February newsletter should be centered around love and romance. After all, it’s the month of love.
But that’s not true. Aside from Valentine’s Day, February has plenty of special days and occasions that are not only fun to celebrate, but also present amazing opportunities for businesses to engage with their audience and drive growth.
From crafting engaging content for widely recognized observances like Black History Month, to celebrating unique holidays like Groundhog Day, February newsletter ideas are as diverse as your audience’s interests.
In this article, we’ll explore all the important days in February along with expert tips and impressive examples to help you effectively engage your subscribers.
Let’s dive right in.
Create targeted email campaigns inspired by the best February newsletter ideas using Omnisend’s Email and SMS marketing tools.
February newsletter ideas for month-long occasions
If you’re unsure where to begin with your newsletters this February, our newsletter ideas and subject lines can help get the creative juices flowing.
Libraries provide knowledge and entertainment for everyone, regardless of age or profession. February is a time to celebrate not only libraries, but also lovers of reading and everyone involved in organizing books.
Black History Month is celebrated throughout February in the US and Canada. But be mindful that Ireland and the United Kingdom celebrate it throughout October.
February is special for people who have chosen a 100% plant-based diet.
Vegans use this month to raise awareness of veganism, including the sharing of vegan recipes and championing this approach to life.
Due to the rising cost of living, many families can’t afford school fees without financial aid. That’s why, throughout the month of February, the education community provides information and resources for accessing student aid. The information includes simplifying complex rules, making people aware of the different types of financial aid, and helping more people access higher education.
NAIM is a response to the need for more inclusivity in society for people living with disabilities. It raises awareness of the challenges that people with disabilities face, and possible solutions. NAIM also highlights the need for more opportunities in education and employment.
The month of February holds many special days that you can incorporate into your newsletter campaigns.
From official events like President’s Day to the unofficial National Pizza Day, we’ve compiled a list of popular occasions in February.
Let the celebrations begin!
- February 1st: National Freedom Day; National Dark Chocolate Day
- February 2nd: National Groundhog Day; National Ukulele Day
- February 3rd: National Carrot Cake Day; National Women Physicians Day; National Golden Retriever Day
- February 4th: National Homemade Soup Day
- February 5th: World Nutella Day
- February 6th: National Frozen Yogurt Day; Pay a Compliment Day
- February 7th: National Fettuccine Alfredo Day; Rose Day; Send a Card to a Friend Day
- February 8th: National Kite Flying Day
- February 9th: National Pizza Day; Read in the Bathtub Day
- February 10th: National Umbrella Day
- February 11th: International Day of Women and Girls in Science
- February 12th: International Darwin Day; Abraham Lincoln’s Birthday
- February 13th: Galentine’s Day; World Radio Day
- February 14th: Valentine’s Day; National Organ Donor Day
- February 15th: National Gumdrop Day; Singles Awareness Day; Suzan B Anthony Day
- February 16th: Do a Grouch a Favor Day; National Caregivers Day (third Friday)
- February 17th: National Cabbage Day; National Random Acts of Kindness Day
- February 18th: National Drink Wine Day
- February 19th: National President’s Day (third Monday)
- February 20th: Love Your Pet Day; National Muffin Day
- February 21st: National Sticky Bun Day; International Mother Language Day
- February 22nd: National Margarita Day; George Washington’s Birthday
- February 23rd: National Banana Bread Day
- February 24th: World Bartender Day;National Tortilla Chip Day
- February 25th: National Clam Chowder Day; Let’s All Eat Right Day
- February 26th: National Pistachio Day; Tell a Fairy Tale Day
- February 27th: National Polar Bear Day; National Protein Day
- February 28th: Public Sleeping Day; National Chocolate Souffle Day
- February 29th: Leap Year Day; Bachelor’s Day; Rare Disease Day
If you’re having a hard time crafting an engaging newsletter, you can check out our free newsletter templates. Below, we’ve compiled captivating February newsletter ideas to help inspire you.
Valentine’s Day is the perfect time to celebrate love and friendship. Think about flowers, candies, chocolates, or jewelry.
In 2023, Americans were expected to spend nearly $26 billion on Valentine’s Day.
- Reward buyers with a gift. It could be anything from a box of chocolates to an ebook.
- Offer discounts using engaging copywriting to make your subscribers feel special.
This email from MacPaw uses creative copywriting and offers 25% off its CleanMyMac X service:
Black History Month
Marketers can engage in social media advocacy by promoting relevant causes. Also, marketers can ensure diversity in campaigns by featuring people from different races.
- Encourage subscribers to share personal narratives or achievements related to Black History Month. Feature the submissions in a series to foster a sense of community and provide a platform for diverse voices to be heard.
- Curate a list of books, movies, or documentaries focusing on Black history, cultural milestones, or unpopular stories that deserve recognition.
Epic, a digital library for kids, uses this event to highlight its book collections. They’re centered on the history, contributions, and achievements of African Americans.
Vegan Cuisine Month
Throughout February, vegans promote a plant-based lifestyle to inspire people to explore veganism as a conscious and sustainable way of life.
- Collaborate with popular vegans to share beginner-friendly recipes or stories of how they successfully switched to veganism. Encourage subscribers to share the recipes on social media using a specific hashtag.
- Review vegan products and spotlight vegan options.
Here’s an example of how Yelp helps its subscribers discover vegan-friendly businesses and food spots:
National Library Lover’s Month
This is an awesome opportunity to celebrate people who love books, particularly bookworms, librarians, and conservators.
It’s also a month to honor libraries because they support education and preserve cultural heritage for future generations.
- Create a list of interesting books across genres. Include a mini-review so readers know what to expect.
- Collate and share exciting stories from subscribers about their memorable library experiences.
Take a look at how “A Kids Book About” promotes its board book series. It strategically targets new moms who are building libraries for their little ones. The brand also offers discounts in tiers to entice subscribers.
President’s Day (third Monday of February)
This event was established in honor of President George Washington. However, the celebration was later combined with Abraham Lincoln’s birthday.
Today, President’s Day is a moment to reflect on the accomplishments of both past and present leaders.
- Engage your subscribers with trivia to test their knowledge of past US presidents. You can offer a discount or gift for participating.
- Organize a weekend holiday sale and include President’s Day in your discount codes (e.g. PREZDAY15).
Check out how Floyd offers a 25% discount on all furniture and accessories for the entire weekend of President’s Day:
National Love Your Pet Day (February 20th)
Humans aren’t the only ones who deserve love and attention—pets do too. According to a 2024 Statista report, 66% of American households own pets.
National Love Your Pet Day is an opportunity to celebrate the special bond you share with your pet.
- Ask subscribers to submit adorable photos of their pets. The winner of the contest gets featured in the holiday newsletter.
- Share easy-to-make pet treats or expert tips on pet care and nutrition.
In the newsletter below, Finn bundles up its pup supplements. The brand offers free shipping and a generous 20% discount:
National Floral Design Day (February 28th)
On February 28th, we celebrate the history of floral designs and all things flowers. In addition, this day recognizes floral design as an important cultural art form.
- Highlight floral design trends. Display how subscribers can incorporate them into special events like weddings and birthdays or even home decor.
- Create a gallery of stunning floral designs to inspire subscribers to make their own floral arrangements.
In the example below, Dose educates its subscribers on the health benefits of its flower-based supplements:
National Wear Red Day (February 2nd)
On this day, people wear red to raise awareness about cardiovascular disease and how it is often misdiagnosed or undertreated in women. The event encourages women to prioritize healthy lifestyles for better cardiovascular health.
- Launch a virtual fitness challenge that encourages subscribers to walk, run, jog, or do yoga.
- Feature red-themed products and offer exclusive discounts.
- Make a promise to send a percentage of the revenue to support heart health initiatives.
Allbirds, an eco-friendly footwear company, emphasizes its red shoes and uses red themes in its newsletter to promote National Wear Red Day:
International Book Giving Day (February 14th)
As the name implies, it’s a day to give books, especially to children. The goal is to instill a reading culture in people and provide books for children who can’t access them.
- Encourage subscribers to donate books (gently used or new) to local schools or libraries.
- Organize a virtual book swap.
Take a look at how Counter-Print, an independent publisher and digital bookstore, displays books from different genres and authors. It also offers free shipping for a minimum purchase amount.
Random Acts Of Kindness Day (February 17th)
This annual event encourages people to be compassionate and kind to themselves and others. This is done through simple but thoughtful gestures.
- Make a list of random kind acts for the week. Encourage subscribers to share the positive impact of the challenge using a hashtag on social media.
- Offer giveaways to appreciate your loyal subscribers.
Take a look at how Better Brand adds acts of kindness to its challenge series. It also encourages subscribers to share their kindness stories and features them:
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Ideas for February newsletter subject lines
Before clicking the send button, pay attention to your February newsletter subject lines. Irrespective of the February newsletter ideas you’re promoting, the subject line will determine whether subscribers will open the email or not.
We’ve created a list of the best February newsletter subject lines to grab your audience’s attention.
- Hurry! President’s Day exclusive discounts expiring soon
- Spread smiles today: It’s random acts of kindness day
- Brand new: Black History Month exclusive collection
- Hurry! 20% off on all pet products
- Floral Design Day: get blooming deals 🌺 now!
- Spread self-love: 20% OFF spa sessions!
- Gear up for National Wear Red Day! ❤️ Exclusive deals inside
- Bookworm alert: Read top stories free!
- Super savings for Wear Red Day. Get now!
- Introducing Exclusive Valentine’s Day Offers, Shop Now!
Our list of February newsletter ideas isn’t limited to Valentine’s Day themes—there are interesting topics for every other day in February.
Don’t try to use them all, though. It’s important to ensure your February newsletter topics are relevant to your audience.
Remember that in addition to the topics, your February newsletter subject lines are the first thing people see before opening your email, so you want to get them right too.
Source from Omnisend
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