In 2025, the global demand for air fryers is soaring as consumers increasingly seek healthier cooking options. For online retailers, selecting the right air fryer products to offer can be challenging.

These versatile appliances not only cook food with less oil, promoting better health, but also save time and energy with their efficient design. Air fryers provide a wide range of cooking functions, from frying and roasting to baking and dehydrating, making them an essential addition to any modern kitchen. This article provides an in-depth analysis to help you make informed decisions.

Table of Contents
1. Understanding the Global Air Fryer Market
2. Key Considerations for Selecting Air Fryers
3. Top Air Fryer Models and Their Features
4. Conclusion

Understanding the Global Air Fryer Market

The global air fryer market is experiencing significant growth, driven by increasing health consciousness and the demand for convenient cooking solutions. In 2023, the market was valued at approximately USD 981.3 million and is projected to reach USD 1.9 billion by 2032, growing at a compound annual growth rate (CAGR) of around 7%​​.

This growth is propelled by several key factors. The expansion of distribution networks has made air fryers more accessible worldwide, while rising consumer interest in energy-efficient and eco-friendly appliances has boosted their popularity​​. Additionally, the adoption of ENERGY STAR-certified models underscores the market’s focus on sustainability and energy conservation​​.

Regional differences play a significant role in the air fryer market. In North America, the market benefits from high consumer awareness and the widespread adoption of online shopping, which simplifies purchasing processes. The United States, in particular, is a leading market due to its urbanization and fast-paced lifestyle, which align well with the convenience offered by air fryers​​​​.

In Europe, countries like Germany are seeing a surge in demand for compact and space-saving models, reflecting urbanization trends and smaller living spaces. Eco-friendly designs and sustainable packaging are also major selling points in this region​​. Meanwhile, in Asia Pacific, technological advancements and the integration of smart features are driving market growth, with China and Japan leading the way in adopting connected and multifunctional air fryers​​​​.

Key Considerations for Selecting Air Fryers

Capacity and Size

When selecting an air fryer, capacity and size are crucial factors to consider. Air fryers come in various sizes, typically ranging from small, personal models to large, family-sized units. For instance, the Ninja 4-Quart Air Fryer is ideal for smaller households or less frequent use due to its compact size and efficient performance​​​​. In contrast, larger models like the Instant Vortex Plus 6-Quart Air Fryer offer more capacity, making them suitable for families or larger groups​​​​. Retailers should evaluate their target market’s needs to choose models that cater to different customer segments effectively.

Performance and Versatility

Consistent cooking performance and versatility are essential attributes of a high-quality air fryer. Models like the Instant Vortex Plus stand out due to their powerful convection systems, which ensure even cooking and crispy results​​​​. Dual-zone cooking features, such as those found in the Ninja Foodi DualZone Air Fryer, allow for simultaneous cooking of different foods at varying temperatures, enhancing versatility​​. Air fryers that offer multiple cooking functions—including roasting, baking, and dehydrating—provide added value by replacing several kitchen appliances with one multifunctional unit​​​​.

Ease of Use and Cleaning

User-friendly controls and easy maintenance are significant considerations for air fryers. Models with digital interfaces and preset cooking programs simplify operation, making them accessible to users of all experience levels​​​​. The Ninja 4-Quart Air Fryer, for example, features a straightforward LED control panel and dishwasher-safe components, which reduce cleaning time and effort​​. Additionally, nonstick interiors and removable parts that can be cleaned in a dishwasher contribute to a more convenient user experience​​​​.

Value for Money

Balancing cost with features and performance is crucial for offering air fryers that provide the best value. Budget-friendly models like the COSORI Pro LE Air Fryer L501 deliver excellent performance at a lower price point, making them attractive options for cost-conscious consumers​​. On the other hand, premium models like the Dreo ChefMaker offer advanced features such as precise temperature control and smart connectivity, justifying their higher price tags​​​​. Retailers should assess the price sensitivity of their customer base and stock a range of models that offer both affordability and premium features.

Top Air Fryer Models and Their Features

Instant Pot Vortex Plus 6-Quart Air Fryer

The Instant Pot Vortex Plus 6-Quart Air Fryer stands out due to its strong cooking performance and generous capacity. It features a wide basket that can accommodate larger food items, making it ideal for families or entertaining. Users appreciate its powerful convection system, which ensures crispy results. However, it has a few drawbacks, such as a slower preheating time and the lack of advanced smart functions​​​​.

COSORI TurboBlaze Air Fryer

The COSORI TurboBlaze Air Fryer is praised for its compact size and powerful performance. It’s a great option for those with limited kitchen space. This model is also dishwasher-safe, simplifying the cleaning process. On the downside, it may produce slightly less crisp results compared to some high-end models. Nevertheless, its affordability and ease of use make it a popular choice among budget-conscious consumers​​.

Breville Smart Oven Air Fryer

Known for its multifunctionality, the Breville Smart Oven Air Fryer offers a large capacity and smart sensors that adjust cooking times and temperatures automatically. This model can replace several kitchen appliances due to its versatility, which includes air frying, toasting, and baking capabilities. The main drawbacks are its higher price and large footprint, which may not be suitable for all kitchens​​​​.

Ninja DZ071 Foodi FlexBasket Air Fryer

The Ninja DZ071 Foodi FlexBasket Air Fryer is notable for its dual-zone cooking capability, allowing different foods to be cooked simultaneously at different temperatures. This feature is highly valued for meal preparation efficiency. It also has a large capacity, making it suitable for larger households. However, users have reported variable temperature control, which can affect cooking consistency​​​​.

Conclusion

Choosing the right air fryer products for 2025 involves understanding market trends, evaluating key features, and identifying top-performing models. By considering capacity, performance, ease of use, and value for money, online retailers can offer the best options to meet diverse consumer needs. Staying ahead of the curve by selecting air fryers that combine innovation, quality, and versatility will ensure satisfaction and drive sales in this competitive market.