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How to Craft Product Demos to Entice Online Shoppers

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Are you seeking ways to increase sales and maximize profits? In the ever-evolving world of e-commerce, captivating digital audiences is essential. Crafting compelling product demonstrations has become a crucial aspect of online sales. Research shows that 95% of consumers prefer videos over written content.

The power of videos cannot be overemphasized; consumers watch videos for an average of 19 hours per week. A product demonstration video is one of the best and most efficient ways for businesses to increase brand awareness, draw in potential customers, and close deals at the bottom of the sales funnel because it’s obvious that consumers adore videos.

Multimedia and video captivate and convert online shoppers through expertly crafted product demo videos. In this guide, we explore effective strategies to master the art of product demos, from the power of storytelling to leveraging innovative technology, helping you entice and engage customers to drive sales.

Table of Contents
What is a product demo?
How to craft the best product demos
Increase sales with product demos

What is a product demo?

A man holding a demo hologram

Product demos are videos that show audiences how goods or services work. They walk users through the core features of a product and highlight the problems that the product tends to solve. Demonstration videos can influence customer decisions as they can see clearly how they can use a product. This ultimately moves the buyer closer to the checkout page.

A good product demo is known to boost engagement, cut down on mistakes, and inform prospects of the different options available for using a versatile product. Product demos also increase confidence in a brand and ultimately help customers make a decision.

How to craft the best product demos

A woman using ring light to make a product demo

Now that you are convinced that product demos will benefit your company, you’re prepared to start rolling the cameras and watching the money pour in. Create eye-catching product demo videos by following these simple steps to convince potential buyers to make a purchase. Let’s take a look at the case study below:

Case Study: Hanu Skincare’s New Radiance Serum

Background: Hanu Skincare, a leading beauty brand, aimed to launch its revolutionary Radiance Serum, targeting women aged 25–45 concerned about dull and uneven skin tones.

Target Audience: Women aged 25–45 with busy lifestyles, struggling with skin dullness, and seeking an effective solution for a radiant complexion.

How it Works: The product demo showcased the serum’s application, highlighting its fast-absorbing formula and its ability to brighten and even out skin tone within minutes.

Results: Following the demo launch, Hanu Skincare saw a 40% increase in online pre-orders and a 30% rise in positive customer reviews, effectively establishing the Radiance Serum as a must-have in the beauty routines of its target audience.

To get similar results, take the following steps to craft your demo.

Plan your demo video

Blank white notebook and a pen

To effectively plan your demo video, start by clearly identifying your goals and target audience. Understanding what you want to achieve with the demo and who you want to reach will shape the entire process. Next, set a budget that aligns with your objectives and select the specific angle you want to work with.

Ensure the visual appeal is engaging and on-brand, and consider incorporating interactive elements to enhance viewer engagement and understanding. By focusing on these key steps, you can create a well-structured and effective demo video that resonates with your audience and meets your business objectives.

Create a story

What’s Your Story written on a film slate

When creating a story around your product, start by writing a script that outlines the key points you want to convey. Craft a compelling narrative that highlights how your product solves specific problems or enriches the lives of your customers. Focus on portraying real-life scenarios and use cases that resonate with your target audience.

Highlight the journey of how your product can make a positive impact, emphasizing its unique value propositions and benefits. By developing a relatable and engaging storyline, you can effectively communicate the value of your product and create a lasting impression on your audience.

A simple story could go like this: “As Anna prepared for her upcoming date with a new boyfriend, her reflection in the mirror revealed dark spots on her face, prompting a surge of worry that threatened to overshadow her excitement for the evening. She decided to call her friend, Mimi, and Mimi referred her to our long-lasting concealer.”

Describe what your product does

A lady filming her product

When describing what your product does, it’s crucial to select products that not only highlight your brand’s strengths but also resonate with your audience’s interests. Choose products that showcase the unique aspects of your brand and align with the specific needs and desires of your target customers.

Emphasize how your product addresses specific pain points or fulfills key requirements, emphasizing its unique features and benefits. This is the best way to communicate the value of your offerings and create a strong connection with your customer base.

For instance, you could add, “Dealing with those stubborn blemishes or dark spots that just won’t seem to go away?” Well, here’s where the concealer swoops in to save the day! No more fretting over imperfections, as this trusty beauty essential easily disguises those pesky spots, leaving you with the radiant, flawless look you’ve been dreaming of.”

Show how your product works

A woman during an interactive demo

To effectively demonstrate how your product works, ensure you record it in action to provide a visual representation of its functionality. Keep the demo focused and concise, emphasizing the most compelling features and benefits to capture the viewer’s attention within the first few seconds.

Showcase key use cases and demonstrate how the product seamlessly addresses specific needs or challenges. By providing a step-by-step guide to the application of the product, you can effectively highlight the practicality and value of your product, resonating with your audience and driving interest in your offerings.

Use subtitles

When creating your product demo video, consider incorporating subtitles to enhance accessibility and improve viewer engagement. Subtitles can make your content more inclusive, allowing the global audience and individuals with hearing impairments to follow along seamlessly.

Moreover, they cater to audiences who may be viewing your content in a noisy environment or without sound. By providing clear and accurate subtitles, you can ensure that your message is effectively conveyed to a wider audience, enhancing the overall impact and reach of your product demo video.

Include a call to action

A lady holding a smartphone and a bank card

Incorporating a compelling call to action is vital to guiding your viewers toward the next steps after watching your product demo. Encourage specific actions, such as visiting your website, signing up for a trial, or making a purchase.

To maximize the effectiveness of your call to action, ensure your product is recorded in action, highlighting its key benefits and features. Keep the demo focused and concise, captivating your audience within the first few seconds to generate interest and prompt immediate engagement with your call to action. For example, “Discover the magic of flawless skin and unveil your natural beauty by trying our concealer today, because everyone deserves to shine.”

Edit your video

A woman editing video with two monitors

To create a polished video, focus on pacing, highlighting key features, and incorporating transitions, graphics, and effects. Optimize audio quality and consider adding background music or voiceovers for an immersive viewing experience. This will create a visually appealing and engaging product demonstration that resonates with your audience.

You could use beginner-friendly free video editing tools like PowerDirector and VideoProc Vlogger. They make your work easier with their simple user interface.

Include catchy captions

Utilizing catchy captions in product demo videos can boost viewer engagement and retention. Craft concise, compelling captions that highlight product features, align with brand tone, and use attention-grabbing language.

Ensure you include hashtags that portray your product and brand. For example, “Unveil Your Radiance: Say Goodbye to Imperfections with Our #SkinSmoothingConcealer!” Hashtags could include #BeautyProducts, #Concealer, #PersonalCare, etc.


Select the right platform for publishing your product demo, ensuring it’s user-friendly, supports high-quality video formats, and offers sharing tools. You should use a platform that your intended audience visits frequently. Utilize social media and email marketing to maximize video reach. By strategically choosing platforms and implementing promotional strategies, you can showcase your demo effectively. The most popular video publishing platforms are Instagram, TikTok, YouTube, X, and Facebook.

Increase sales with product demos

A growth graph with shopping carts

So there you have it! By mastering the art of crafting captivating product demos, you can elevate your online sales and truly connect with your audience in the digital realm. Remember to tell a compelling story, showcase your product’s unique strengths, and demonstrate its practical applications.

Don’t forget the power of engaging visuals, concise editing, and the magic of a well-placed call to action. With these tips in your toolkit, you’re well on your way to creating product demos that leave a lasting impression and drive meaningful engagement with your brand. Happy demo-making!

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