Maintaining textured hair requires a full understanding of the hair’s specific needs. Natural hair textures require a completely different approach from other hairstyles. Some hair will require moisturizing and protection, whereas other hair types will need gentle care and require certain techniques for proper maintenance. Keep reading to find out more about the best ways to maintain textured hair in 2025.
Table of Contents
What does “textured hair” mean?
Hair care’s global market value
Products that will help to maintain textured hair
Sulfate-free shampoo
Leave-in conditioner
Hair butter
Hair mousse
Final thoughts
What does “textured hair” mean?
There are different variations of textured hair, including curly, wavy, and coiled. The different textures are known for being prone to breakage and dryness, so knowing how to maintain them is essential. The different shapes that textured hair comes in makes it harder for natural oils to reach the full length of the strands, compared to straight hair.
Certain care techniques, such as gentle handling and regular hydration, can help to maintain overall hair health and definition. Using natural products will promote good hair days too.
Hair care’s global market value
Using hair care products is a surefire way to maintain hair health and protect it from future damage. There are all types of products available on the market, from shampoos and conditioners to hair serums and hair masks. Each product is designed with a specific purpose in mind, so it’s important that buyers understand what their hair type is.
In 2025, the global market value of hair care reached USD 113.93 billion. This number is expected to grow by a compound annual growth rate (CAGR) of 9.4% between 2025 and 2032. This will bring the total market value up to approximately USD 213.47 billion by the end of 2032.
There’s a growing demand for hair care products around the world as people look for ways to maintain healthy hair without the help of beauty professionals.
Products that will help to maintain textured hair
Using the right combination of products for textured hair can help keep it strong and hydrated. Buyers first need to know what hair type they have so they can narrow down the type of products they need the most.
According to Google Ads, “textured hair” had an average monthly search volume of 27,100 in 2024. Searches remained steady for the whole year, with a slight increase in April when searches rose to 33,100.
Keep reading to find out which hair products are the most in demand for people with textured hair.
Sulfate-free shampoo
One of the most important products for texture hair treatments is sulfate-free shampoo. Its most appealing feature is that it gently cleanses all types of hair without stripping away the natural oils. This popular product helps to prevent dryness and allows the hair to retain its moisture, both day and night.
Most traditional shampoos contain harsh ingredients that strip away natural oils, which is why sulfate-free shampoo is so important for people who need different haircare products. This type of shampoo can help to enhance curl definition, reduce unwanted frizz, and lessen scalp irritation. Regularly using sulfate-free shampoo is a great way to preserve the natural shape and hydration of textured hair.
The SheaMoisture Jamaican Black Castor Oil Strengthen & Restore Shampoo is a great example of a shampoo that provides gentle cleansing while preserving the natural oils. It’s designed for chemically treated hair or hair that’s become dry and damaged. The castor oil and shea butter combination adds strength to the shampoo and helps it to repair textured hair without stripping away its natural oils.
Leave-in conditioner
Along with shampoo, the next important hair care product for textured hair is leave-in conditioner. This product is essential for people who suffer from frizzy hair or who want extra hydration and curl definition. Buyers will look for a leave-in conditioner that’s lightweight but that can still help with detangling and manageability. These lightweight options are ideal for refreshing the hair as well as for regular maintenance.
Having natural ingredients as the main products is a big draw for today’s consumers. For example, the Cantu Shea Butter Leave-In Conditioning Repair Cream is a good option for coarse, dry curls as it’s made to provide deep conditioning thanks to its creamy texture. It has no sulfates or parabens in it, and is made with pure shea butter.
Hair butter
Consumers who want to add extra moisture to their hair often turn to hair butter. This rich and creamy moisturizer is designed to protect and deeply nourish textured hair by preventing dryness and locking in moisture. Each hair butter is different, but many are packed with organic ingredients. Natural butters such as cocoa and shea can help to provide long-lasting hydration and enhance curls.
Due to the thick nature of hair butter, it’s a preferred choice for people with thick or coarse hair as it helps to minimize breakage and strengthen strands. Hair butter that contains high-quality products will provide a more natural texture to the hair and create a protective layer that other products won’t be able to.
The Alikay Naturals Shea Yogurt Hair Butter is a good example of what buyers are looking for in hair butter products. It’s main purpose is to add shine and moisture to textured hair, with the help of ingredients such as shea butter, jojoba oil, and coconut oil.
Hair mousse
Using mousse on textured hair is a great way to enhance curl definition and add volume to a hairstyle. Hair mousse is known for being lightweight and airy, so it can provide a flexible hold without weighing down the hair. This hair care product is also used to reduce frizz and create bouncy, well-defined curls.
A lot of mousse products contain conditioning ingredients that keep the hair hydrated. Mousse can be used with roller sets, twist-outs, and even wash-and-go styles, which is why they’re so popular with people who have fine or medium-textured hair.
There are many well-known brands that sell hair mousse for textured hair. A popular option among buyers though, is the Moroccanoil Volumizing Mousse. This mousse is meant for people with fine or limp textured hair who need a boost in volume and body. It also defines curls and leaves the hair shiny without any residue. The key ingredients in this hair mousse are argan oil and proteins.
Final thoughts
Maintaining textured hair requires a mixture of the right hair care products and hair care routine to ensure the hair stays well-defined and healthy. From shampoos to creams and mousses, there are plenty of products now available on the market, and each one has its own benefits for certain hairstyles and curl patterns.
By using products on a consistent basis over a long period of time, people with textured hair will be able to showcase the natural beauty of their locks, without worrying about damage further down the line. Even people with fine hair will benefit from texture hair care products.
