The foldable mobile phone market is getting more devices from different brands, and the prices are now reducing. Although Huawei was one of the pioneers in this market, the company faced a huge setback due to the U.S. ban. Not deterred by the ban, the company is now set to increase its foldable lineup by introducing a new small foldable phone in the Nova series. According to popular Weibo tech blogger “@Uncle Watching the Mountain,” the codename of this device is Poseidon, and it will officially launch on August 6. This phone will be Huawei’s cheapest folding phone, with a specific target market.
TARGET MARKET
The nova series’ small folding phone is designed with young people in mind. Huawei plans to make folding screen tech more accessible by offering this phone at a lower price point. As the first small folding phone in the nova series, it aims to combine affordability with the advanced features typically found in flagship models. This approach will help Huawei tap into a broader market segment and encourage more users to embrace folding screen tech.
SPECS AND PERFORMANCE
The nova series’ small folding phone is expected to share many of the same specifications as its flagship counterparts. It will likely be equipped with the Kirin 9010E chip, the same as the newly launched Pura 70 Beidou Satellite Messaging Edition. The Kirin 9010E features a CPU configuration of 1×2.19GHz Taishan core, 2×2.18GHz Taishan core, and 3×1.55GHz Cortex-A510 cores, with a GPU of Maleoon 910 at 750MHz.
Compared to the Kirin 9010, the Kirin 9010E has a slightly reduced CPU super core frequency. However, the rest of the specifications remain almost the same. This ensures that the nova series’ small folding phone will deliver strong performance while keeping costs down.
DESIGN AND USABILITY
One of the notable changes in the nova series’ small folding phone is its external screen design. Unlike the Pocket series, the nova series’ small folding phone should have a larger screen. This will enhance its playability and practicality. This design change will likely make the phone more user-friendly and versatile, appealing to those who prioritize both style and function.
PRICE AND MARKET STRATEGY
As a volume-selling model, the nova series’ small folding phone will have a competitive price. The starting price of this device should be in the 5,000 yuan ($690) range. This will make it one of the most affordable folding phones on the market. This aggressive pricing strategy is intended to attract new users and expand the folding screen user base. By offering a high-quality, feature-rich device at a lower price, Huawei aims to position itself as a leader in the affordable folding phone segment.
Read Also: Huawei to Launch Affordable Foldable Nova Phone in August
CONCLUSION
Huawei’s nova series small folding phone, code-named Poseidon, represents a strategic move. It aims to make folding screen tech more accessible to a wider audience. With its competitive pricing, advanced specs, and user-friendly design, this phone should attract young users. It also has the potential to expand Huawei’s market share. The launch of this device on August 6 marks an exciting development in the world of mobile technology.
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